Senior Director
Global Partners & Alliances
Confirmed live in the last 24 hours
Cordial

201-500 employees

Marketing Automation Software
Company Overview
With Cordial, every interaction is an opportunity for connection: brands with their customers, messages with data, strategy with results. Cordial is the only true marketing platform that empowers brands to fully automate their marketing strategies and power billions of high-conversion messages based on data—while producing record-breaking customer engagement and revenue growth. We’re an award-winning, high-growth company on a mission to help brands send a better message.
Data & Analytics

Company Stage

Series C

Total Funding

$73.2M

Founded

2014

Headquarters

San Diego, California

Growth & Insights
Headcount

6 month growth

4%

1 year growth

35%

2 year growth

76%
Locations
Remote in USA
Experience Level
Entry
Junior
Mid
Senior
Expert
Desired Skills
Sales
Communications
Marketing
CategoriesNew
Sales & Account Management
Requirements
  • 15+ years of relevant experience in partners, channel, and alliances ecosystems, preferably in a SaaS environment, with global oversight
  • 10+ years of experience in building and managing high-performance teams
  • Bachelor's degree or global equivalent in IT, business, or sales-related field
  • Proven track record of exceeding partner/channel and alliance revenue targets
  • Strong experience in designing and executing partner and alliance ecosystems
  • Proficiency in managing various partnership programs, including technology alliances and resell relationships
  • Ability to collaborate with multiple sales teams to expand the partner ecosystem
  • In-depth understanding of SaaS/Cloud solutions and technology
  • Demonstrated ability to influence effectively at all organizational levels
Responsibilities
  • Develop and execute a strategic plan for the partner-led territory, with a focus on identifying and engaging potential systems integrators and selling partners
  • Take charge of partner recruitment, onboarding, and enablement, ensuring our partners have the necessary resources and training to succeed
  • Collaborate closely with the C-Staff to ensure your focus is aligned with Cordial’s Strategic GTM
  • Collaborate with the Sales organization to assess existing partner relationships and identify areas for additional training or new partnerships
  • Work closely with Customer Success, Support, and Services teams to establish a partner service and support delivery model that maximizes scalability and customer satisfaction
  • Foster strong relationships with priority partners, aligning marketing strategies and joint campaigns to drive new business and customer upsell/cross-sell
  • Collaborate with Product/R&D to explore and prioritize partner technical integrations, enhancing strategic alliances and customer experience
  • Identify and explore new routes to market, expanding our market presence and creating opportunities for growth
  • Regularly assess the performance of partner & alliances programs, providing strategic recommendations to senior leadership
  • Cultivate and maintain productive relationships with customers, prospects, and partners, serving as the key point of contact for partners' needs and inquiries
  • Play a key role in building out Cordial’s Advisory Board
Desired Qualifications
  • Willingness to travel up to 25%-30%
  • Excellent communication and interpersonal skills
  • Strategic thinker with a proactive approach in fast-paced environments
  • Analytical mindset with data-driven problem-solving skills