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ILIA

Skincare-powered makeup for clean beauty

Sales & Education Advisor

Retail SalesUpdated on Nov 13
ContractNew Jersey, USANo salary listed

About the Job

Requirements

  • Experience as a beauty advisor and passion for the clean color category and safe, performance-driven ingredients.
  • Strong communication skills to educate store teams on the brand's point of difference.
  • Superior selling skills and a proven ability to set and achieve sales goals.
  • Effective, engaging training skills that deliver consistent sales results.
  • Proven ability to build relationships, drive sales, and provide outstanding customer service.

Responsibilities

  • Represent and advocate for the ILIA lifestyle, and support the brand's in-store presence and client experience.
  • Drive and exceed sales goals through store visits, support, events, and relationship building.
  • Coordinate store visit schedules with the manager, strategize plans to achieve sales goals, and execute corporate initiatives.
  • Create a monthly calendar to support focus stores and achieve sales goals.
  • Partner with store and brand field leadership teams to ensure new store openings are executed.
  • Educate store teams on hero products to improve their ability to recommend products to clients and drive retail sales.
  • Develop in-store brand advocates by training them on key selling and service behaviors that drive sales, build client relationships, and grow loyalty.
  • Track and monitor the sales impact of events.
  • Initiate innovative approaches to impact sales and drive retail results.
  • Train retail associates, inter-sell associates, and freelancers on brand products and the selling skills needed to achieve sales goals.
  • Activate the store visit calendar and record store successes, opportunities, and post-visit action plans in T-Sheets.
  • Provide a detailed weekly recap of business opportunities, callouts, and celebrations.
  • Communicate regularly with the manager via status calls and prepare updates as directed.
  • Communicate brand opportunities to store leadership in collaboration with the manager.
  • Communicate stock concerns to the manager and retailer partners as needed.

About the Company

ILIA

Skincare-powered makeup for clean beauty

ILIA Beauty makes clean, skincare-powered makeup that protects and revives the skin. Its products include foundations, concealers, lipsticks, mascaras, and multi-use pigments designed for long wear and hydration. The makeup is formulated with safe, transparent ingredients and is sold mainly through direct-to-consumer channels with some retail partners. ILIA’s approach combines cosmetic performance with skincare benefits, targeting environmentally conscious customers who value sustainability and ethical practices. The company differentiates itself by prioritizing ingredient transparency, skincare-focused formulas, and responsible sourcing while offering premium, high-quality products. Its goal is to provide makeup that delivers both aesthetic results and real skincare benefits without compromising safety or the environment.

Company size
201-500
Company stage
Early VC
Total funding
$3M
Headquarters
Laguna Beach, CA
Founded
2011

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