Digital Sales Enablement Programs Lead

Overview

The Digital Sales Enablement Programs Lead is responsible for driving the execution of Retail Banking's Digital Sales Enablement roadmap. Reporting to the VP, Virtual & Digital Sales Enablement, this individual contributor role translates established strategic priorities into actionable initiatives that improve digital sales performance, member experience, employee enablement, and business results.

The role partners across Retail Banking, Digital, Marketing, Lending, Operations, Technology, Compliance, and external vendors to evaluate opportunities, develop business cases, coordinate stakeholders, manage complex initiatives, and ensure successful implementation and adoption of digital capabilities. The ideal candidate is a highly organized and results-oriented program leader who thrives in ambiguous environments, can influence stakeholders without direct authority, and has a proven track record of delivering strategic initiatives from concept through implementation and adoption.

Responsibilities

Program Execution & Delivery

• Drive the execution of initiatives supporting the Digital Sales Enablement roadmap.
• Translate strategic priorities into actionable plans, timelines, milestones, deliverables, and success measures.
• Develop and maintain project plans, implementation schedules, dependency tracking, risk logs, and stakeholder action plans.
• Monitor initiative progress and drive accountability to ensure delivery against established objectives.
• Identify, assess, and mitigate risks, issues, and dependencies that may impact initiative success.
• Prepare project updates, recommendations, and decision-support materials for leadership.

Business Analysis & Solution Implementation

• Gather and document business requirements, use cases, process flows, and user stories to support solution evaluation and implementation efforts.
• Assess current business processes and member journeys to identify operational inefficiencies, friction points, and opportunities for improvement.
• Support the evaluation, selection, implementation, and adoption of digital tools, platforms, and technologies.
• Coordinate launch readiness activities, issue resolution, and post-launch stabilization efforts.
• Ensure solutions align with approved business objectives and stakeholder expectations.

Vendor & Platform Management

• Lead vendor assessments, due diligence activities, business case development, and implementation planning.
• Coordinate cross-functional activities related to vendor onboarding, integration, and adoption.
• Support CRM and digital platform initiatives, including evaluation, implementation, optimization, and user adoption efforts.

Performance & Adoption

• Define and monitor program success metrics, adoption measures, and business outcomes.
• Lead development of dashboard and reporting tools to support KPI measurement.
• Analyze funnel performance, adoption data, and initiative results to identify improvement opportunities.
• Partner with stakeholders to ensure successful adoption of new processes, tools, and capabilities.

Stakeholder Coordination & Governance

• Build strong partnerships across Retail Banking, Digital, Marketing, Lending, Technology, Operations, Compliance, Risk, and external vendors.
• Facilitate discussions, drive alignment, and help stakeholders navigate competing priorities.
• Partner with Compliance, Risk Management, Information Security, Fraud, and Legal teams to ensure initiatives meet organizational and regulatory requirements.
• Influence decisions and drive outcomes without direct management authority.

Qualifications

Education

• Minimum: 4 Year / Bachelor’s Degree
• Bachelor's degree in Business, Finance, Marketing, Technology, or related field.

Experience

• 7 - 10 years of experience leading complex cross-functional programs, projects, or strategic initiatives.

Knowledge, Skills & Ability

• Demonstrated success managing multiple initiatives simultaneously and delivering measurable business outcomes.
• Experience developing business cases, executive presentations, implementation plans, and recommendations.
• Strong project and program management capabilities, including risk management, dependency management, stakeholder coordination, and implementation planning.
• Experience analyzing performance metrics and using data to support decision-making.
• Strong communication, facilitation, organization, and influencing skills.
• Proven ability to drive results without direct management authority.
• Understanding of digital customer/member journeys and digital experience principles.

  

Disclaimer

Equal Opportunity Employer/Veterans/Disabled

Pay Range

USD $112,945.10 - USD $175,064.90 /Yr.

Base Pay

Compensation: 112945.1 to 175064.9 (USD)