Publicis Groupe

Runs advertising and digital transformation services

Social Media Manager - Freelancer

Social Media Strategy & ManagementConfirmed live in the last 24 hours

ContractKuala Lumpur, Federal Territory of Kuala Lumpur, MalaysiaNo salary listed

About the Job

Requirements

A diploma or bachelor's degree in Marketing, Communications, Advertising, Media, or a related field.
Five to six years of experience in social media, digital marketing, content management, or account servicing is preferred.
Familiarity with Instagram, Facebook, YouTube, and social media content formats.
Strong communication, coordination, and organisational skills.
Comfort working with clients, creative teams, influencers, and external production partners.
Ability to manage multiple projects and deadlines simultaneously.
Willingness and ability to support on-site event coverage when required.

Responsibilities

Manage YouTube, Facebook, and Instagram accounts for BMW Malaysia.
Post and upload creative assets to BMW Malaysia accounts.
Plan content monthly and quarterly.
Develop content and engagement ideas for products.
Execute approved ideas and content in a timely manner.
Work closely with the creative team to develop assets.
Obtain approvals and manage client expectations.
File and track all assets and content for billing purposes.
Update links in bio to reflect the latest happenings.
Manage and supervise social event coverage and channel postings, including up to three days on-site.
Create content with the external videographer team.
Liaise with the internal art director and external video editor to produce content.
Manage client expectations on-site and ensure all activities are covered.
Manage footage captured by videographers and photographers so the on-site creative team can use the assets to execute content.
Provide monthly reports on asset performance.
Generate post-campaign reports.
Generate yearly recaps and recommendations on asset performance.
Develop campaign strategy, including potential influencers.
Propose and review potential influencers.
Manage and connect with selected campaign influencers, and create briefs for them.
Comment on and review work quality before publication.

Desired Qualifications

Five to six years of experience in social media, digital marketing, content management, or account servicing.

Overview

We are looking for a Social Media Executive to manage and support the day-to-day social media activities for BMW Malaysia. The role will cover content planning, social media management, event coverage, reporting, and influencer engagement while working closely with internal creative teams and external partners.

Responsibilities

General
- Managing YT, FB & IG account for BMW Malaysia
- Posting / Uploading Creative Assets to BMW Malaysia accounts
- Monthly / Quarterly Content Planning
- Ideation of Content / Engagement angles for products
- Execution of approved ideas / content in a timely manner
- Working closely with Creative team to get assets developed
- Getting approvals and managing Client expectations
- Ensuring all assets and contents are filed and tracked for billing purposes
- Diligently update links in bio to ensure it is updated based on latest happenings

Event Coverage
- Management and supervision of social event coverage and channel postings from up to 3 days on-site
- Content creation together with the external videographer team
- Liaise with internal art director and external video editor to bring content to life
- Managing Client expectations on ground and ensuring all activities are covered
- Managing footages that are captured from various videographer / photographer to ensure the on-ground Creative team can get assets to execute the content.

Reporting
- Providing Monthly Reports on asset performance
- Generating Post-Campaign Reporting
- Generating Yearly Recaps and recommendations on asset performance

Influencer Engagement Operation
- Develop campaign strategy with include potential influencer
- Propose and review potential influencer
- Manage, connect, and create brief for influencer on selected campaign
- Comment and review the quality of work before publishing

Qualifications

Diploma or Bachelor's Degree in Marketing, Communications, Advertising, Media, or a related field.
5-6 years experience in social media, digital marketing, content management, or account servicing is preferred.
Familiar with Instagram, Facebook, YouTube, and social media content formats.
Strong communication, coordination, and organisational skills.
Comfortable working with clients, creative teams, influencers, and external production partners.
Able to manage multiple projects and deadlines simultaneously.
Willing and able to support on-site event coverage when required.

Additional information

Office closure for World Mental Health Day 10th October.
Additional Company closure for all 4 major festive Celebrations
A hybrid working schedule and with Friday disconnects.
Rest Relax & Recharge - office closure last week of December every year.

About the Company

Publicis Groupe

Runs advertising and digital transformation services

Publicis Groupe runs advertising, media buying and digital transformation services for companies that want to reach consumers, coordinate campaigns and improve their business systems. Its agency network includes creative and media specialists, while Publicis Sapient builds and modernizes the technology behind clients' operations. Epsilon adds customer data and marketing technology that connect brands with audiences and measure campaign results. Clients pay for consulting, campaign creation and execution, with production and media costs billed through alongside the group's service work. Founded in 1926, Publicis Groupe is headquartered in Paris, France.

Company size: 10,001+
Company stage: IPO
Headquarters: Paris, France
Founded: 1926

Recently Posted Jobs

Explore more opportunities at Publicis Groupe

See more jobs