Creative Expert

About Nu

Nu serves more than 140 million customers, guided by a mission to fight complexity and empower people. The company has been leading an industry transformation through innovative products and human-centered services.

Proprietary technology and data at scale power Nu’s digital platform, built to promote financial access, advancement, and transparency. Its business model thrives on customer love and lower costs, feeding a flywheel of growth and profitability.

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About the Role

You will be responsible for high-complexity, high-impact brand design projects from end to end: from problem to system, from system to execution. This includes visual identity evolution, building and maintaining brand design systems, and assets that define how Nubank shows up in the world.

The scope spans multiple markets (Brazil, Mexico, Colombia) and sub-brands, requiring a balance between consistency and local adaptation without diluting the brand. You will work closely with brand strategy, creative, production, product, and external partners, and you will be called upon when the problem is ambiguous and the solution doesn't exist yet.

You’ll be Responsible for

Projects and Craft

• Lead and execute brand design projects autonomously, defining the approach, direction, and quality bar

• Be hands-on: explore, design, prototype, and finalize, without delegating what defines the quality of the work

• Translate brand strategy into clear, distinctive, and consistent visual solutions

Systems

• Envision, build, and evolve design systems that scale across markets, formats, and platforms

• Define principles, guidelines, and components that empower others to create high-quality work autonomously

• Ensure every delivery reinforces the system rather than creating exceptions that weaken it

Creativity and Conceptualization

• Develop end-to-end concepts, from ideation to implementation, exploring high-impact ideas that can serve as launchpads for communication stunts

• Work collaboratively in partnership with campaign development teams, both internal and external partners

Project Leadership

• Drive complex projects involving cross-functional teams, orchestrating dependencies and decision-making

• Influence senior stakeholders with design rationale, defending the work with clarity and openness to feedback

• Collaborate with agencies and external partners, providing creative direction and raising the delivery bar

Team Reference

• Serve as a benchmark for craft, attention to detail, and systems thinking, elevating the team through example, design crits, and targeted mentorship

• Contribute to the future vision of brand design, including the integration of emerging technologies and AI into the creative process

We're Looking For Someone Who Has

Required

• A solid track record in design, with high-impact projects for major—preferably global—brands

• A portfolio showcasing exceptional craft, systems thinking, and tangible business or brand impact

• Proven experience leading complex projects without relying on hierarchical authority

• Obsessive attention to detail paired with big-picture thinking

• Creativity paired with rigor: bold ideas that hold up within a system

• Advanced English proficiency to collaborate with global teams and stakeholders

• Direct and confident communication, capable of presenting and pitching work to senior leadership

Nice to Have

• Experience in branding or brand design at internationally scaled companies operating across multiple markets

• Hands-on experience with brand design systems, beyond digital product/UI systems alone

• A holistic perspective on design and art direction, spanning communication and advertising through to product design

• A broad cultural repertoire that extends beyond traditional graphic design to incorporate references from other creative fields

• Familiarity with AI tools applied to the creative workflow

Location

São Paulo, Brazil

Work model

Hybrid

Office requirement

2-3 days per week at the office.

Our Benefits

• Chance of earning equity at Nubank

• Food/ Meal Card (Vale-Refeição and/or Vale Alimentação)

• Public Transportation Commuting Benefit (Vale-Transporte)

• NuCare – Psychological, Financial and Legal Assistance Program

• Life Insurance

• Medical Plan

• Dental Plan

• NuLanguage – Language Course Program

• Nucleo - Our learning platform of courses

• Extended Parental Leave

• Daycare Allowance

• Parental Consultancy

• Work-from-home Allowance

• Gym Partnerships

• 30 days of paid vacation

• Relocation Assistance Package, if applicable

Our recruitment process may involve the use of artificial intelligence–enabled tools, such as automated interview transcription and analysis, to support the evaluation process. Artificial intelligence is not used to make final hiring decisions; all decisions are made by human reviewers.

To maintain a consistent and fair process for every candidate, Nu does not provide individualized technical feedback. See how our policy works here