Digital Graphic Designer

Our Home & Outdoor division is united by thoughtful design and lasting quality. From kitchens to campsites, we provide consumers with premium, innovative products for life -- in and out of the home. This business unit includes our OXO, Osprey, and Hydro Flask brands, and this role may support one or more of these brands. 

Look around your home, and you'll find us everywhere, in your kitchen, living room, bedroom, and bathroom. We are already making your everyday lives better. We are powered by knowledgeable, enthusiastic, and forward-thinking people committed to developing a culture of inclusion. Whether you are just starting your career or in need of a challenge, we recognize, develop, and empower talent!

Position: Digital Graphic Designer, eCommerce

Department: Marketing, Home & Outdoors

Work Location: New York, NY

Hybrid Schedule: At Helen of Troy, we embrace a flexible hybrid work model designed to support collaboration and productivity. For roles eligible for hybrid work, our standard schedule includes in-office collaboration from Tuesday through Thursday, with the option to work remotely on Mondays and Fridays. Any updates to this model will be communicated in advance. Please note that hybrid eligibility and schedules may vary based on business needs and manager expectations.

What you will be doing:

As part of the Brand Design Team, the Digital Graphic Designer for eCommerce is a production-first designer with a strong creative sensibility, responsible for creating high-performing, conversion-focused digital assets across all eCommerce touchpoints, including Amazon, DTC, and retail partner sites.

This role lives at the intersection of design systems, production execution, and eCommerce strategy. You will bring the OXO brand to life through scalable, repeatable design solutions built in Figma, while ensuring every asset is optimized for clarity, consistency, and conversion. Comfort with Adobe is a plus.

You are a hands-on maker who is organized, meticulous, and highly efficient. A great candidate understands how to pair existing photography with compelling, benefit-led messaging written by our in-house copy team. You are equally comfortable iterating within established systems as you are contributing to improving them.

Success in this role means delivering high-volume, high-quality work without losing the brand’s identity. You design mobile-first and are in touch with using AI and creative best practices in the digital space.

• Own the creation of production-ready digital assets across all eCommerce touchpoints, including Amazon, DTC, and retail partners.

• Design high-quality, on-brand assets produced efficiently at scale, with a clear focus on conversion.

• Execute high-volume design work using Figma-based design systems and component libraries.

• Translate OXO brand standards into modular, scalable layouts optimized for mobile-first eCommerce.

• Combine existing product photography with clear, benefit-driven copy to tell a compelling product story, succinctly.

• Combine packaging photos and make smart use of visual graphics to bring static images to life as infographics and charts.

• Design for lower-funnel conversion, focusing on clarity, hierarchy, and simple storytelling.

• Ensure accuracy and consistency across SKUs

• Prepare and deliver production-ready files with meticulous attention to detail in file naming and uploading assets to a DAM.

• Design mobile-first, desktop second.

• Have a strong sensibility for when additional photography will make a big impact on the success of the page.

• Be in touch with the eCommerce landscape, smartly researching and presenting your findings, in relation to current projects.

• Evolve how the team works by building and maintaining systems that scale.

• Improve efficiency, reduce rework, and increase consistency across all eCommerce outputs

• Actively contribute to and work within a Figma design system with shared components, templates, and libraries.

• Identify opportunities to standardize, templatize, and streamline workflows.

• Partner with Project Management and cross-functional teams to improve speed, clarity, and output consistency.

• Maintain strong file organization, naming conventions, and version control that can be intuitively understood by others.

• Support and enforce best practices for production design at scale

• Partner with internal stakeholders to align creative output with business needs.

• Strategically align and collaborate with Sales, Product Development, Brand Comms, and the Brand Design to understand product priorities and retail requirements.

• Apply knowledge of platform constraints and best practices.

• Translate stakeholder input into clear, effective visual solutions.

• Communicate work clearly and concisely in reviews, both in person and via review links, focusing on business impact over design preference.

• Ensure assets are organized, accessible, and up to date.

• Support efficient workflows, from production to upload.

• Work with and maintain the Digital Asset Management (DAM) system.

• Source, organize, and manage photography and design files.

• Ensure all assets are properly labeled, versioned, and stored for team-wide access

Skills needed to be successful in this role:

• Production-first mindset with strong creative instincts

• Highly organized, detail-oriented, and process-driven

• Systems thinker who thrives in scalable design environments

• Strong sense of visual hierarchy and conversion-focused design

• Collaborative, proactive, and solutions-oriented

• Comfortable working at speed and volume without sacrificing quality

• Strong desire to learn and expand an already solid skillset

Minimum Qualifications:

• Bachelor’s degree in Graphic Design or related design/creative/art field

• 5+ years of experience in digital design, with a strong focus on eCommerce and production design

• *Portfolio demonstrating clean, modern, conversion-driven design work required*

• Proficiency in Figma, with experience building and working within design systems and component libraries.

• Expert-level proficiency in Adobe Creative Suite (Photoshop, Illustrator)

• Proven experience creating conversion-focused eCommerce content (Amazon, PDPs, digital retail)

• Strong understanding of how to pair imagery with benefit-led copy

• Experience working with Digital Asset Management (DAM) systems

• Ability to manage high-volume production workflows with precision and consistency

• Experience collaborating cross-functionally and incorporating feedback quickly

• Strong file organization, naming conventions, and documentation habits

• Authorized to work in the United States on a full-time basis

Preferred Qualification:

• Motion and Storytelling experience

In New York City, the standard base pay range for this role is $67,000 - $78,000 annually. This base pay range is specific to New York City and may not be applicable to other locations. Actual salaries will vary based on several factors, including but not limited to location, experience, skill level, and performance. The range listed is just one component of the total compensation package for employees.

Benefits: Salary + Bonus, Healthcare, Dental, Vision, Paid Holidays, Paid Parental Leave, 401(k) with company match, Basic Life Insurance, Short Term Disability (STD), Long Term Disability (LTD), Paid Time Off (PTO), Paid Charitable (volunteer) Leave, and Educational Assistance. 

Wondering if you should apply? Helen of Troy welcomes people as diverse as our brands! Have the confidence to come as who you are because your point of view, skills, and experience will make us stronger. If you're eager to share new ideas and try new things, we want to hear from you. 

#li-ab1

#LI-HYBRID

For more information about Helen of Troy, visit www.helenoftroy.com. You can also find us on LinkedIn, and Glassdoor.

Helen of Troy is an Equal Opportunity/Affirmative Action Employer.  We are committed to developing a diverse workforce and cultivating an inclusive environment.  We value diversity and believe that we are strengthened by the differences in our experiences, thoughts, cultures, and backgrounds.  All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, pregnancy, genetic information, disability, status as a protected veteran, or any other protected category under applicable federal, state, and local laws.

We will provide individuals with disabilities with reasonable accommodations to participate in the job application process.  If you would like to request an accommodation, please contact Human Resources at (915) 225-8000. 

Founded in 1968, Helen of Troy is a prominent player in the global consumer products industry, offering diverse career opportunities across North America, South America, Europe, and Asia. We boast a collection of renowned brands such as OXO, Hydro Flask, Osprey, Honeywell, PUR, Braun, Vicks, Hot Tools, Drybar, Curlsmith, Revlon, and Olive & June – many of which rank #1, #2, or #3 in their respective categories, making the Helen of Troy name synonymous with excellence and ingenuity.

At Helen of Troy, our strategy involves acquiring brands that we can integrate and enhance, amplifying their unique attributes to drive growth and profitability. Embracing a culture of collaboration internally and externally, we are committed to providing innovative solutions tailored to consumers, operational excellence, global scalability, and exceptional shared services to support our brand portfolio. This dedication to fostering development and success sets Helen of Troy apart as a pioneer in the industry, propelling our brands to unparalleled heights of success and recognition worldwide.

The above statements are intended to describe the general nature and level of work performed by people assigned to this classification. They are not intended to be construed as an exhaustive list of all responsibilities and duties required of personnel so classified. Management retains the right to add or to change duties of the position at any time.