Full-Time

Brand Strategist

Confirmed live in the last 24 hours

Sony Music Entertainment

Sony Music Entertainment

5,001-10,000 employees

Global music company managing artists and royalties

Consulting
Entertainment

Compensation Overview

$70k - $80kAnnually

Mid, Senior

Los Angeles, CA, USA

Category
Brand & Creative Marketing
Growth & Marketing
Required Skills
Social Media
Requirements
  • Digital Native: Fluent and passionate about digital content and community building.
  • Expert Brand Storyteller: Skilled in creating compelling digital content.
  • Creative Content Producer: Possesses a vision for what works across various content platforms and has the tactical acumen to turn strategy into reality.
  • Campaign Marketing Expert: Understands how to create and capture demand.
  • Influencer/Ambassador Program Developer: Proven ability to build out effective programs.
  • Cross-Functional Team Collaboration: Experienced in working successfully with diverse teams and launching partnerships and campaigns.
  • Attention to Detail: Demonstrates meticulous attention to all work aspects.
  • Copywriting Skills: Proficient in crafting clear, engaging, and effective marketing copy.
  • Highly Organized: Capable of managing multiple projects and priorities in a fast-paced environment.
  • Excellent Communication Skills: Outstanding in written, verbal, and presentation skills.
  • Art and Scientist: Analytical with a business understanding, creative, and capable of generating innovative ideas while maintaining a strategic view of results and revenue.
Responsibilities
  • Campaign Planning: Lead the cross-functional campaign planning and execution process for Tier 1 artists and brand partners. As a strategic leader, you will guide the organization in considering the optimal marketing mix for each campaign launch.
  • Client Management and Communication: Support the daily management of brand clients by proactively communicating about product development, campaign planning, asset creation, marketing, and billing. Lead internal cross-functional efforts to ensure products are produced on budget and on time. Oversea both internal and external campaign planning efforts, driving successful and revenue-generating collection launches.
  • Digital Content Strategy: Lead the development and execution of strategic content to build demand and awareness for our brand and product launches. This role encompasses the creation of ideas, formulation of creative strategies tailored to specific audiences and marketing channels most relevant to our tier 1 clients. You will establish and refine organizational best practices for effective content on key platforms, enhancing campaign performance from campaign to campaign.
  • Asset Creation: Collaborate with our internal design team and selected freelance creatives to produce 'digital-first' assets across key platforms. These assets are intended to seamlessly integrate into every step of a collections marketing campaign, including copy, email, SMS, organic and paid social media. Messaging and content effeteness should be measured from campaign to campaign and optimized to improve awareness and conversion.
  • Creator Content and Promotion: Lead initiatives to connect creators and influencers with our artists and brand clients, inspiring and recruiting them to create and post content about select collections. You will maintain and manage an active list of relevant creators known for delivering authentic and effective content that resonates across various products and audiences, building product relevance and awareness. You are responsible for overseeing our content creator relationships, which includes negotiating contracts, monitoring content delivery and effectiveness, managing invoices and payments.
  • Consumer Voice: Serve as the consumer voice with insider access to everything trendy in brand and artist products. Proactively engage with content on platforms like Instagram, TikTok, Reddit, Discord, and other relevant sites to provide insider knowledge and promote our artist and brand products. Develop a digitally active persona that garners the trust of fellow customers and becomes a go-to source for artist merch drops, product information, and "cool" trends.
Sony Music Entertainment

Sony Music Entertainment

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Sony Music Entertainment is a major player in the music industry, offering a wide range of services to artists and music fans. The company focuses on discovering and promoting musical talent while managing music rights and royalties. It generates revenue through music sales, including physical albums, digital downloads, and streaming, as well as licensing deals for use in films and commercials. Live performances and tours also contribute to its income, along with managing artists' royalties to ensure fair compensation. A key feature is the Artist Portal, which provides artists with tools to analyze their earnings and make informed decisions about their careers. Sony Music is dedicated to nurturing new talent through internships and career opportunities, ensuring a pipeline of future industry leaders. Overall, Sony Music Entertainment stands out for its comprehensive approach to talent management, music production, and financial transparency.

Company Stage

Growth Equity (Non-Venture Capital)

Total Funding

N/A

Headquarters

New York City, New York

Founded

1929

Simplify Jobs

Simplify's Take

What believers are saying

  • Collaboration with Duolingo opens new revenue streams and expands audience reach.
  • New leadership in Nashville and GSA drives innovative strategies and regional growth.
  • Partnerships in Africa strengthen Sony Music's position in emerging markets.

What critics are saying

  • Independent platforms like DistroKid challenge traditional labels with better artist revenue shares.
  • AI-generated music could disrupt traditional music production and artist management.
  • Legal battles over streaming royalties highlight financial risks in digital distribution.

What makes Sony Music Entertainment unique

  • Sony Music's Artist Portal offers unique financial insights for artists' careers.
  • The Global People Promise initiative integrates music, technology, and culture for innovation.
  • Sony Music's acquisition of Cobalt Music enhances its European market presence.

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Benefits

You join an inclusive, collaborative and global community where you have the opportunity to fuel the creative journey

A modern office environment designed to foster productivity, creativity, and teamwork

An attractive and comprehensive benefits package including medical, dental, vision, life & disability coverage, and 401K + employer matching

Voluntary benefits like company-paid identity theft protection and resources for pets, mental health and meditation resources, industry-leading fertility coverage, fully paid leave for childbirth or bonding, fully paid leave for caregivers, programs for loved ones with developmental disabilities and neurodiversity, subsidized back-up child and elder care, and reimbursement for adoption, surrogacy, tuition and student loans

We invest in your professional growth & development

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