Full-Time

Brand Client Strategist

Updated on 12/20/2024

Sony Music Entertainment

Sony Music Entertainment

5,001-10,000 employees

Global music company managing artists and royalties

Consumer Software
Entertainment

Compensation Overview

$70k - $80kAnnually

Mid, Senior

Los Angeles, CA, USA

Category
Brand & Creative Marketing
General Marketing
Growth & Marketing
Required Skills
Sales
Data Analysis
Requirements
  • 3-5 years of experience in merchandising, sales or brand management, or equivalent experience in a lateral industry.
  • Proven track record of successfully managing demanding client relationships and delivering results against aggressive growth targets.
  • Strategic thinker who can see the big picture as well as the small details required to win. Motivated to develop systems and processes that can improve performance and scale results.
  • Dynamic problem solver with an expert-level understanding of relevant business practices and track-record of efficiently resolving client issues.
  • Digital Native: Fluent and passionate about digital content and community building.
  • Expert Brand Storyteller: Skilled in creating compelling digital content.
  • Creative Content Producer: Possesses a vision for what works across various content platforms and has the tactical acumen to turn strategy into reality.
  • Campaign Marketing Expert: Understands how to create and capture demand.
  • Influencer/Ambassador Program Developer: Proven ability to build out effective programs.
  • Cross-Functional Team Collaboration: Experienced in working successfully with diverse teams and launching partnerships and campaigns.
  • Attention to Detail: Demonstrates meticulous attention to all work aspects.
  • Highly Organized: Capable of managing multiple projects and priorities in a fast-paced environment.
  • Excellent Communication Skills: Outstanding in written, verbal, and presentation skills.
  • Art and Scientist: Analytical with a business understanding, creative, and capable of generating innovative ideas while maintaining a strategic view of results and revenue.
Responsibilities
  • Support the daily management of brand clients by proactively communicating about product development, campaign planning, asset creation, marketing, and billing.
  • Lead internal cross-functional efforts to ensure products are produced on budget and on time.
  • Oversea both internal and external campaign planning efforts, driving successful and revenue-generating collection launches.
  • Collaborate and lead efforts to identify, prospect, and refine pitches to generate new brand client business.
  • This involves developing strategic outreach initiatives, crafting compelling pitches, courting prospective clients, and closing deals.
  • You will also oversee onboarding new clients and leading the development of their products, as well as strategizing how to take those products to market effectively.
  • Lead the cross-functional campaign planning and execution process for Tier 1 artists and brand partners.
  • As a strategic leader, you will guide the organization in considering the optimal marketing mix for each campaign launch.
  • This includes the development and execution of strategic content to build demand and awareness for our brand and product launches.
  • Overtime, you will establish and refine organizational best practices for effective content on key platforms, enhancing campaign performance from campaign to campaign.
  • Collaborate with our internal design team and selected freelance creatives to produce 'digital-first' assets across key platforms.
  • These assets are intended to seamlessly integrate into every step of a collections marketing campaign, including copy, email, SMS, organic and paid social media.
  • Messaging and content effectiveness should be measured from campaign to campaign and optimized to improve awareness and conversion.
  • Lead the administration for the New Business and Innovation department, ensuring all key assets are properly filed and accessible to cross-functional teams.
  • Oversee and manage all invoicing processes, ensuring all efforts are accurately tracked and payments are made in a timely manner.
  • As a member of the Innovation team, we are the first stop when a new idea or opportunity arises.
  • Key projects may include influencer selection and seeding, identifying prime pop-up locations and sourcing teams to operate them, or becoming the voice of Ceremony of Roses by engaging across various social media channels to provide information and develop consumer trust.
Sony Music Entertainment

Sony Music Entertainment

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Sony Music Entertainment is a major player in the music industry, offering a wide range of services to artists and music fans. The company focuses on discovering and promoting musical talent while managing music rights and royalties. It generates revenue through music sales, including physical albums, digital downloads, and streaming, as well as licensing deals for use in films and commercials. Live performances and tours also contribute to its income, along with managing artists' royalties to ensure fair compensation. A key feature is the Artist Portal, which provides artists with tools to analyze their earnings and make informed decisions about their careers. Sony Music is dedicated to nurturing new talent through internships and career opportunities, ensuring a pipeline of future leaders in the industry. Overall, Sony Music Entertainment stands out for its comprehensive approach to talent management, music production, and financial transparency.

Company Stage

Growth Equity (Non-Venture Capital)

Total Funding

N/A

Headquarters

New York City, New York

Founded

1929

Simplify Jobs

Simplify's Take

What believers are saying

  • Collaboration with Duolingo integrates music into educational platforms, expanding audience reach.
  • Partnership with Crux Global taps into the growing African music market.
  • Investment in blockchain technology positions Sony Music at the forefront of digital rights management.

What critics are saying

  • Independent platforms like DistroKid challenge traditional labels with artist control and revenue shares.
  • AI-generated music could disrupt traditional music production and artist management models.
  • Legal battles over streaming royalties highlight financial risks in digital music distribution.

What makes Sony Music Entertainment unique

  • Sony Music's Artist Portal offers artists financial insights and decision-making tools.
  • The Global People Promise initiative fosters innovation in music, technology, and culture.
  • Sony Music's diverse revenue streams include music sales, licensing, and live performances.

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Benefits

You join an inclusive, collaborative and global community where you have the opportunity to fuel the creative journey

A modern office environment designed to foster productivity, creativity, and teamwork

An attractive and comprehensive benefits package including medical, dental, vision, life & disability coverage, and 401K + employer matching

Voluntary benefits like company-paid identity theft protection and resources for pets, mental health and meditation resources, industry-leading fertility coverage, fully paid leave for childbirth or bonding, fully paid leave for caregivers, programs for loved ones with developmental disabilities and neurodiversity, subsidized back-up child and elder care, and reimbursement for adoption, surrogacy, tuition and student loans

We invest in your professional growth & development

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