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Dr. Squatch

Natural men's grooming products sold online

TikTok Creative Manager

Social Media Strategy & ManagementPosted on Nov 10
Full-timeMarina Del Rey, CA, USAIn-person

About the Job

Requirements

  • A bachelor's degree in Marketing, Communications, Video Production, or a related field is preferred.
  • Four or more years of experience creating and directing social content, with a strong focus on TikTok.
  • Four or more years of experience working with or directing creators, agencies, or other collaborators.
  • Strong understanding of TikTok analytics and performance metrics, with the ability to translate insights into content direction and growth strategy.
  • Comfort performing on camera.
  • Strong editing and production skills using TikTok's native editor, CapCut, Premiere Pro, Photoshop, or similar tools.
  • Deep understanding of TikTok culture, trends, memes, and audience behavior.
  • Strong written and verbal communication skills and the ability to connect with an online community.
  • Ability to develop engaging content and scalable formats that drive growth.
  • Passion for community engagement and representing a brand voice consistently and authentically.

Responsibilities

  • Lead TikTok strategy, focusing on audience growth, brand presence, and TikTok Shop performance.
  • Plan content around campaigns, product launches, Shop priorities, and ongoing brand content.
  • Identify opportunities to increase reach, engagement, and revenue.
  • Manage relationships with creative partners.
  • Provide the internal social team and creative partners with clear creative briefs, direction, and feedback.
  • Develop concepts, moodboards, and briefs to guide content production.
  • Maintain the brand voice while bringing fresh ideas to the channel.
  • Monitor trends and translate them into scalable content.
  • Create and publish in-feed TikTok content.
  • Perform as on-camera talent when needed.
  • Coordinate with agencies on video content that supports TikTok Live.
  • Collaborate with internal teams and partners to execute campaigns.
  • Analyze content performance and apply findings to strategy and creative.
  • Track channel growth, engagement, and GMV.
  • Partner with Social, Marketing, and Growth teams on campaigns and content priorities.
  • Align TikTok initiatives with broader brand goals.
  • Share trends and insights to improve overall social strategy.

Desired Qualifications

  • A bachelor's degree in Marketing, Communications, Video Production, or a related field.

About the Company

Dr. Squatch

Natural men's grooming products sold online

Dr. Squatch provides premium natural grooming products for men, including soaps, shampoos, conditioners, and deodorants made from natural ingredients. The products are sold online through drsquatch.com, with direct-to-consumer sales, subscription options, and occasional promotions. The company uses social media and content marketing, including a blog with grooming tips and lifestyle content, to engage customers. The key way its products work is by delivering grooming care via natural formulations and a subscription-based, online shopping experience. Dr. Squatch differentiates itself from competitors through a strong focus on natural, organic ingredients and eco-friendly branding tailored to men, combined with education and community-building content. The company's goal is to connect with male consumers seeking natural personal care, build customer loyalty, and grow through direct online sales and recurring subscriptions.

Company size
201-500
Company stage
Acquired
Total funding
$1.5B
Headquarters
Los Angeles, CA
Founded
2013

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