Assistant Store Manager

This role is a full business owner for 1–2 stores. This role is a more strategic and business-oriented leader who sets business goals and is responsible for the team’s overall success and budget.

• Set and drive strategies to achieve store targets; monitor KPI performance (e.g., VPT, UPT, conversion rate, number of returning customers, individual sales achievement rate).  
• Represent DET as a brand image ambassador; implement company directives and ensure the store consistently reflects the brand’s image and standards.  
• Establish a benchmark for customer service excellence; engage with customers to enhance their shopping experience.  
• Oversee overall store presentation—from window displays to the layout of the shirt wall and tables—to maximise visual impact and sales.  
• Be accountable for the store’s P&L: manage the budget, control expenses, and forecast future sales and inventory needs.  
• Oversee inventory levels and analyse sell-through rates for key items.  
• Assist in resolving customer enquiries and handle complaints, ensuring issues are resolved effectively.  
• Conduct performance reviews; provide coaching and manage the career development of all team members (Full Time and Part Time).  
• Ensure the team is trained in product knowledge, sales techniques, and operational procedures.  
• Ensure the team complies with all company policies and procedures.  
• Prepare and submit reports to Head Office in a timely manner.  
• Ensure store security and loss prevention standards are executed consistently (cash handling controls, incident reporting, shrink awareness), and support investigations/follow-ups with the Store Manager/Operations Manager.
• Support the Store with customer feedback and product/size/fit insights to improve store-level actions and seasonal planning inputs.
• Candidates with more experience will be considered as Store Manager.

• Minimum 8 years of relevant work experience with at least 5 years of managerial experience
• Experienced in fashion industry will be an advantage
• Strong business acumen, logical mind-set with good interpersonal and communication skill
• Good management skill, possess professional customer service and sales skills
• Proficient in written and spoken English, Cantonese, and Mandarin

• 17 Days Public Holidays
• 12 - 18 Days Annual Leave
• 8 days regular off per month
• Guaranteed Commission within Probation Period
• Commissions Scheme
• Attendance Bonus
• Birthday Leave
• Marriage Beave
• Medical Insurance
• Employee Discounts
• In-house Training