This position is designated as a hybrid role based out of our headquarters near Portland, Oregon. The current expectation is for employees to work onsite four days per week, subject to change based on business needs. This in-office requirement may be adjusted at the discretion of the company.

ABOUT THE POSITION

The SOREL Ecommerce Digital Marketing Specialist is responsible for supporting the planning, execution, measurement, and optimization of integrated digital marketing campaigns, with a primary focus on paid media creative operations and campaign analytics. This role serves as a critical connector across internal marketing teams, external agency partners, and content creators to ensure paid media initiatives are strategically aligned, operationally efficient, and performance driven.

The ideal candidate combines strong project management skills, analytical rigor, retail ecommerce experience, and digital marketing expertise with the ability to collaborate cross-functionally across paid, owned, and brand channels. This role also provides generalist support across digital marketing functions and serves as backup support for campaign execution as business needs arise.

HOW YOU’LL MAKE A DIFFERENCE

Paid Media Content Planning & Campaign Operations

Maintain paid media campaign calendars under the guidance of the ecommerce leadership team, ensuring alignment with key business priorities, promotional events, product launches, and integrated marketing initiatives.
Coordinate cross-functional media planning across paid media with consideration to brand marketing, email, social, ecommerce, and other owned channels to ensure a cohesive customer experience and messaging consistency.
Support paid media creative briefing processes, ensuring campaign objectives, audience targeting, messaging strategy, and performance goals are clearly communicated.
Support ecommerce influencer, creator, and content partner vetting processes, including alignment with campaign objectives, audience relevance, and brand standards.
Review and validate creative assets to ensure compliance with brand guidelines, channel requirements, and campaign objectives.
Coordinate campaign trafficking readiness and launch processes, ensuring assets, tracking, and operational requirements are completed accurately and on time.
Serve as a go-live quality assurance lead for paid media campaigns, proactively identifying and resolving issues before launch.
Facilitate communication and coordination among internal stakeholders and agency partners throughout campaign lifecycles.

Ecommerce Media Measurement, Analytics & Performance Reporting

Maintain recurring campaign performance reporting across weekly, monthly, quarterly, and annual business reviews.
Analyze campaign effectiveness and provide actionable recommendations to improve performance, efficiency, and customer engagement.
Partner with stakeholders to help measure the impact of creative content, messaging, storytelling approaches, and audience strategies.
Assist with ad hoc analyses to answer business questions and support strategic decision-making.
Monitor performance trends across channels, creatives, audiences, and campaign objectives.
Support experimentation efforts, including creative testing, audience segmentation, and campaign optimization initiatives.
Translate performance results into clear, actionable business recommendations for cross-functional audiences.

Agency Partnership Management

Support day-to-day collaboration with paid media agencies and external partners.
Coordinate communication, deliverables, campaign timelines, and reporting requirements.
Maintain accountability for campaign execution deadlines and performance review schedules.
Assist with agency reviews, presentations, and strategic planning discussions.
Ensure agency recommendations align with business objectives, budget priorities, and broader marketing strategies.

Cross-Channel Digital Marketing Support

Provide generalist support across ecommerce digital marketing channels as business needs require.
Assist with campaign setup, QA, deployment, and monitoring across digital channels.
Support promotional campaign launches and integrated marketing initiatives.
Contribute to process improvements that increase operational efficiency across the marketing organization.
Maintain documentation, workflows, and best practices to support consistent campaign execution.
Support content briefing and calendar management for the digital onsite experience to ensure seamless customer journeys across the digital landscape

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YOU ARE

Passionate about brand building and ecommerce.
Driven to solve problems.
Curious about data and motivated to dig into analytics for answers.
Comfortable taking action, advocating for their ideas, and are ready to bring their POV to a dynamic team environment.

YOU HAVE

Bachelor's degree in Marketing, Business, Communications, Analytics, or a related field, or equivalent combination of education and experience.
2-4+ years of experience in digital marketing, paid media, marketing operations, campaign management, or related disciplines.
Experience coordinating digital marketing campaigns across multiple channels.
Strong analytical skills with the ability to interpret data and generate actionable insights.
Proven ability to coordinatemultiple projects and deadlines in a fast-paced environment.
Experience working with marketing agencies, external partners, or cross-functional stakeholder groups.
Strong written and verbal communication skills.
Proficiency with Microsoft Office, particularly Excel and PowerPoint.

#SOREL

#Hybrid

#LI-JC1

This job description is not meant to be an all-inclusive list of duties and responsibilities, but constitutes a general definition of the position's scope and function in the company.

Columbia Sportswear Company is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law. Columbia Sportswear is committed to working with and providing reasonable accommodation for individuals with disabilities. https://www.eeoc.gov/sites/default/files/2023-06/22-088_EEOC_KnowYourRights6.12.pdf. If you need reasonable accommodation because of a disability for any part of the employment process, please notify your recruiter.At Columbia Sportswear Company, we’re proud to offer regular full-time employees a benefits package that includes a variety of services and products to help make your life and work more rewarding. Our benefit programs contribute to overall employee well-being by aligning those programs with the fundamental elements of well-being: physical, social/emotional, financial, career and community. Benefits that can protect your family’s financial future and help you save money through our 401k plan plus a generous company match. Columbia offers medical, dental, vision, life Insurance, disability, flexible spending accounts, health savings account, and an assortment of voluntary benefit offerings (accident, critical illness, hospital indemnity, and legal services). In addition, Columbia offers EAP + which is free and confidential 24/7/365 counseling services. We have extensive wellness benefits, employee discounts and a generous time off program available.If you need an accommodation/adjustment to successfully complete and submit your application, please reach out to [email protected] with the Subject: Applicant Assistance Requested.

About the company

Columbia Sportswear makes outdoor clothing and gear for men, women, and children, including jackets, shirts, pants, footwear, and accessories for activities like hiking and camping. Its products are designed for durability and performance and are sold through columbia.com, its own stores, and retail partners in a multi-channel approach. It differentiates itself with a long-standing brand reputation for quality and a wide, active product range supported by broad distribution. The goal is to help outdoor enthusiasts stay equipped with reliable gear while growing revenue through direct-to-consumer sales and retailer partnerships.

Company Size

1,001-5,000

Company Stage

IPO

Headquarters

Portland, Oregon

Founded

1938

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Simplify's Take

What believers are saying

Q2 2026 sales rose 2% to $614.4 million, beating guidance.
International sales grew 9% in Q2 2026, offsetting a 4% U.S. decline.
Columbia raised 2026 EPS guidance to $4.45-$4.90 after the $78 million tariff refund.

What critics are saying

U.S. sales fell 4% in Q2 2026, driven by weaker Spring wholesale and DTC traffic.
Q3 2026 sales guidance calls for a 1.5% decline to flat, signaling demand softness.
ACCELERATE fails if younger shoppers choose Nike ACG, HOKA, and Patagonia instead by 2027.

What makes Columbia Sportswear Company unique

Columbia's ACCELERATE strategy targets younger consumers through product innovation and digital relaunches.
Maersk's August 18, 2026 Tamworth hub localizes UK and Ireland fulfillment across channels.
Disney's September 29, 2026 Mickey's Outdoor Club collaboration extends Columbia's family merchandising reach.

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Benefits

Health Insurance
Dental Insurance
Vision Insurance
Life Insurance
Disability Insurance
Health Savings Account/Flexible Spending Account
Unlimited Paid Time Off
401(k) Company Match
401(k) Retirement Plan
Wellness Program
Employee Discounts
Mental Health Support

Company News

OVERSTANDARD

Oct 9th, 2026

Columbia drops its Street Tech collection to claim the city pavement.

Columbia drops its Street Tech collection to claim the city pavement. by OS Staff October 9, 2026 Translating decades of Pacific Northwest wilderness gear into sleek, weather-resistant urban armor built for contemporary street subculture. For decades, Columbia Sportswear has been synonymous with the rugged, rain-slicked terrain of the American Pacific Northwest. But as gorpcore shifts from a niche Internet trend into the permanent vocabulary of global streetwear, heritage outdoor brands are forced to evolve or get left behind in the woods. Enter Columbia's latest drop: the Street Tech collection, a hyper-focused line that strips down heavy alpine gear into sleek, modular urban uniforms engineered for concrete jungles. Ditching oversized, neon retro palettes in favor of muted earth tones, slick blacks, and tonal color-blocking, the range fuses technical performance with streamlined street cuts. "It's not about pretending you're climbing a mountain on your morning commute - it's about bringing real-world weatherproof engineering straight to the pavement." Packed with Columbia's proprietary weatherproofing, thermal reflective lining, and lightweight insulation, the collection spans packable shells, heavy-duty puffers, utilitarian fleece jackets, and cargo trousers with adjustable hardware. By prioritizing clean lines, sharp layering capabilities, and subtle branding, the Oregon powerhouse proves that technical outdoor apparel can transition seamlessly from mountain trails to city block parties. Photos: Columbia

Retail Gazette

Oct 2nd, 2026

Columbia Sportswear offers hikers free foot rubs and pedicures.

Columbia Sportswear offers hikers free foot rubs and pedicures. Columbia Sportswear is offering hikers free post-hike foot rubs and pedicures to mark the launch of its Peakfreak collection. The retailer has taken over an East London salon and transformed it into a pamper spot for hikers. Titled 'Feet Freak', the new spot offers visitors complimentary foot rubs and pedicures. According to the retailer, the salon serves as a the finish point for a series of free guided hikes. Columbia Sportswear's new collection features the Peakfreak Titanium OutDry, the Peakfreak III and the Peakfreak Hera. All three designs are specifically designed for comfort. Christelle Bretaudeau, spokesperson at Columbia Sportswear said: "Our feet do all the hard work on a hike, and they rarely get the credit. The Peakfreak collection was made to keep them comfortable mile after mile, and Feet Freak is our way of celebrating how the range keeps feet happy even after a day on the trails," This follows the brands F33T Fund campaign, which sees it offer to pay hikers £135 for pictures of their feet.

WDW News Today

Sep 23rd, 2026

Disney & Columbia announce Mickey's Outdoor Club fall collection, launches in late September.

Disney & Columbia announce Mickey's Outdoor Club fall collection, launches in late September. WDWNT LLC may be compensated if you make a purchase using certain links in this article. Latest videos. Disney and Columbia have a new Mickey's Outdoor Club fall collection releasing later this month that features products for the whole family. New Disney x Columbia collection. This new collection from Columbia features outdoor apparel for the cooler months, including half-snap fleece pullover jackets, seen in the right photo above, that will be available in men's, women's, youth, and toddler sizes. The green top features forest designs along with Disney characters, including Mickey and Goofy. Meanwhile, the zip-up green jacket in the left photo above features 3-D Mickey Mouse ears on the hood. The jacket also comes in youth and toddler sizes. The collection also features a lightweight graphic tee with "Mickey's Outdoor Club" printed in orange and green on the corner, with the same saying on the back with a graphic of a forest map and Mickey Mouse wearing hiking gear. The T-shirt is available in men's, women's, and youth sizes. The graphic featured on the back of the adult T-shirt is on the front of the youth T-shirt. Along with the apparel, a few accessories are also available in this collection, including a water bottle, a water bottle sling, and a hat. The hat and water bottle sling - seen in the top left and right photos above - have "Mickey's Outdoor Club" with outdoor graphics on them. Meanwhile, the water bottle has a different graphic printed on it with Pluto, Mickey, Donald, and Goofy. The Columbia Greater Rewards members will have early access to the collection starting at 7 a.m. PST on Tuesday, September 29. The collection will be available to the general public on Wednesday, September 30, at 7 a.m. PST. Some of the collection will be available in select Columbia stores. The prices for this collection range from $25 to $180, depending on the product. A few of the products will also be available for purchase at Disney Store Online. WDW News Today (and WDWNT LLC and the WDWNT Network of websites and podcasts) has financial relationships with some of the merchants mentioned on this blog. WDWNT LLC may be compensated if consumers choose to utilize the links located throughout the content on this site and generate sales for the merchant. WDWNT LLC is compensated for certain paid links and advertisements on this blog. You are not obligated to click on any link or buy any products that are advertised. Per FTC guidelines, this website may be compensated by companies mentioned through advertising, affiliate programs, or otherwise. Any references to third party products, rates, or websites are subject to change without notice. Please do the appropriate research before participating in any third party offers.

Financial Post

Sep 10th, 2026

Peter Rauch named President of Mountain Hardwear.

Peter Rauch named President of Mountain Hardwear. Business Wire Published Sep 10, 2026 PORTLAND, Ore. - Columbia Sportswear Company (Nasdaq: COLM), a leading innovator in active outdoor apparel, footwear, accessories and equipment, today announced that Peter Rauch will be the new President of the Mountain Hardwear brand. Mountain Hardwear's mission is to encourage and equip people to seek wilder paths. With over 30 years of wild wisdom, Mountain Hardwear continues to offer premium technical apparel, accessories and equipment products for climbers, mountaineers, skiers, snowboarders, and trail athletes. Troy Sicotte will transition to a new role as Global Vice President, Sales for Mountain Hardwear. Mr. Rauch transitions from his current role as General Manager of Columbia Brand North America and brings nearly 20 years of leadership experience across the Columbia family of brands, deep industry knowledge and a genuine passion for the outdoors. Top Stories Interested in more newsletters? Browse here. "Throughout his career, Peter has built strong cross-functional partnerships, developed high-performing teams, and delivered meaningful business results," said Peter Bragdon, President, Columbia Sportswear Company. "His deep understanding of our business, combined with his commitment to the outdoor industry and consumers we serve, positions him well to lead Mountain Hardwear into its next chapter." Since joining Mountain Hardwear almost eight years ago and serving as President for nearly five years, Mr. Sicotte has played a pivotal role in strengthening the brand and building a strong foundation for future success. In Mr. Sicotte's new role, he will focus on strengthening marketplace relationships. "We are grateful for Troy's contributions and are excited about the leadership he will continue to bring to the brand," said Craig Zanon, EVP, Europe Direct, Asia Direct and Emerging Brands. "His deep industry expertise, strong retailer partnerships and global perspective position him well to help drive the Mountain Hardwear brand's next phase of growth and success." "As I transition into this new role, I am excited about Mountain Hardwear's future and the opportunities ahead. I look forward to strengthening relationships with our marketplace partners and helping drive the brand's continued growth," said Troy Sicotte. Mr. Rauch and Mr. Sicotte will begin their new positions on September 28. Forward-Looking Statements This document contains forward-looking statements within the meaning of the federal securities laws, including statements regarding the Company's expectations, anticipations or beliefs about the growth of the Company. Forward-looking statements often use words such as "will," "anticipate," "estimate," "expect," "should," "may" and other words and terms of similar meaning or reference future dates. The Company's expectations, beliefs and projections are expressed in good faith and are believed to have a reasonable basis; however, each forward-looking statement involves a number of risks and uncertainties, including those set forth in this document, those described in the Company's Annual Report on Form 10-K and Quarterly Reports on Form 10-Q under the heading "Risk Factors," and those that have been or may be described in other reports filed by the Company, including reports on Form 8-K. The Company does not undertake any duty to update any of the forward-looking statements after the date of this document to conform them to actual results or to reflect changes in events, circumstances or its expectations. New factors emerge from time to time and it is not possible for the Company to predict or assess the effects of all such factors or the extent to which any factor, or combination of factors, may cause results to differ materially from those contained in any forward-looking statement. About Columbia Sportswear Company Columbia Sportswear Company connects active people with their passions and is a global multi-brand leading innovator in outdoor, active and lifestyle products including apparel, footwear, accessories, and equipment. Founded in 1938 in Portland, Oregon, the Company's brands are sold in 122 countries. In addition to the Columbia(R) brand, Columbia Sportswear Company also owns the Mountain Hard Wear(R), SOREL(R) and prAna(R) brands. To learn more, please visit the Company's websites at www.columbia.com, www.mountainhardwear.com, www.sorel.com, and www.prana.com. View source version on businesswire.com: This advertisement has not loaded yet.

Ecotextile News

Sep 8th, 2026

Major brands to use new AI transparency tool.

Major brands to use new AI transparency tool. Patagonia and Columbia Sportswear are deploying an AI tool to automate supply-chain document checks and support EU compliance DÜSSELDORF - Columbia Sportswear Company and Patagonia are rolling out a new AI digital transparency tool to meet the obligations of the upcoming EU Directive on Empowering Consumers for the Green Transition (EmpCo). The AI tool reconciles certified material claims across purchase orders, transaction certificates, and shipments. Join its community. Explore all its independent journalism from as little as 30p per day. Less than an espresso - but more stimulating. * September 8, 2026 * September 4, 2026 * September 2, 2026 * August 28, 2026 * August 26, 2026

Columbia Sportswear Company

Ecommerce Digital Marketing Specialist 2

About the job