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The Home Depot

Home improvement retailer offering tools, services

Associate Media Manager

Performance & Paid MarketingConfirmed live in the last 24 hours
Full-timeAtlanta, GA, USANo salary listed

About the Job

Requirements

  • Must be at least eighteen years of age.
  • Must be legally permitted to work in the United States.
  • Must have at least 3 years of experience actively managing and implementing large omni-channel digital programs and budgets at an agency or large retailer.
  • Previous experience with retail websites and analytics.
  • Previous experience working with established digital properties such as Google, YouTube, Bing, Yahoo, or Facebook; experience with newer properties such as Pinterest and Twitter is a major plus.
  • A solid understanding of digital marketing technical components, including website analytics, audiences, data feeds, and tracking codes.
  • Presentation and writing skills.
  • Must have completed a bachelor's degree program or equivalent degree in a field of study related to the job.

Responsibilities

  • Support the planning of omni-channel campaigns and execute and optimize in-house addressable-channel components of those campaigns.
  • Implement campaign objectives, strategies, and tactics, and steward omni-channel plans in conjunction with marketing goals.
  • Oversee campaign activations and support the reporting process.
  • Manage components of addressable-channel campaigns directly, implementing the broader strategy into each plan, including bidding, targeting, and channel unit or ad creation.
  • Help develop and support test-and-learn agendas.
  • Track channel performance and ensure performance standards are met or exceeded.
  • Support omni-channel planning, buying and activation, and reporting for programs and campaigns, ensuring the broader strategy is implemented.
  • Participate in agency and partner management and integration into workflows.
  • Build relationships and manage communications and feedback loops with internal and external stakeholders, including channel and platform partners and agencies.
  • Ensure best practices are used and shared.
  • Act as an informal leader and mentor within the channel organization.

Desired Qualifications

  • Experience with newer digital properties such as Pinterest and Twitter is a major plus.

About the Company

The Home Depot

Home improvement retailer offering tools, services

Home Depot is a big retailer of home improvement supplies. It sells building materials, tools, lawn and garden items, decor, and other related products, and it offers services like tool rentals, installation, and credit financing. Customers can shop either in its many North American stores or online, and the company serves homeowners, renters, and professional contractors. Its business model combines direct product sales with rental services and financing, supported by a Pro Xtra loyalty program for professionals and a focus on customer service. The company differentiates itself through its wide product assortment, extensive store network, and combined online and in-store shopping experience, plus services designed to help customers complete projects. Its goal is to help customers finish home improvement projects by providing a broad selection, helpful services, and a convenient shopping experience while continuing to grow its business and support professional contractors.

Company size
10,001+
Company stage
IPO
Headquarters
Atlanta, GA
Founded
1977

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