Business Analyst - Marketplace (POP)

Who We Are

Joybuy is JD.com’s dedicated retail platform for Europe, offering products across a wide range of categories. Operating across the UK, Netherlands, Germany, France, Belgium and Luxembourg, we’re building the future of retail through smart systems, bold ideas, and a customer-first mindset. Backed by JD.com, also known as JINGDONG, and its trusted global technology and supply chain ecosystem, we deliver a shopping experience that is speedy, reliable, and genuinely enjoyable. If you’re ready to make a difference, bring your talent and grow with us. Don’t just buy, Joybuy.

Learn more about who we are and what we do: https://about.joybuy.com/about/

What We Offer

Joining Joybuy means becoming part of a business where people, innovation, and impact work together to shape the future of cross-border e-commerce. You’ll contribute to smart supply chains, efficient logistics, and meaningful projects that drive real customer value. With a competitive salary, great office locations, and a supportive, people-first culture, you’ll have the space to grow your career, learn from talented colleagues, and make a genuine impact in a fast-expanding international business.

About The Team

You’ll be joining the Joybuy team, which values collaboration, ownership, and a commitment to delivering high-quality results in a fast-paced, dynamic environment.

Business Analyst, Marketplace (POP)

About the Role

We are looking for a highly analytical and business-oriented Business Analyst to support the growth of our Marketplace (POP) business. In this role, you will partner closely with Business, Category, Supply Chain, Operations, Product, and Finance teams to deliver data-driven insights, identify growth opportunities, and drive operational excellence across the marketplace ecosystem.

You will play a key role in business performance management, strategic analysis, and decision support, enabling sustainable growth for merchants and the platform.

Key Responsibilities

• Analyze Marketplace (POP) business performance and develop regular business reviews, dashboards, and management reports.
• Monitor key business metrics including GMV, Orders, Revenue, Merchant Performance, Conversion, Fulfillment, and Customer Experience.
• Identify business opportunities and operational issues through data analysis, providing actionable recommendations to improve performance.
• Partner with Category, Marketplace Operations, Supply Chain, Product, Finance, and Marketing teams to support business planning and strategic initiatives.
• Conduct merchant, assortment, pricing, promotion, and category analyses to support commercial decision-making.
• Build forecasting models and support annual planning, quarterly business reviews (QBR), and business target tracking.
• Design and maintain business KPIs, reporting frameworks, and performance monitoring mechanisms.
• Support business case development for new initiatives and evaluate post-launch performance.
• Drive automation and continuous improvement of reporting and analytical processes.
• Present insights and recommendations to business leaders and senior management.

Qualifications

• Bachelor's degree in Business, Economics, Statistics, Mathematics, Supply Chain, or a related field.
• 3–7 years of experience in Business Analytics, Commercial Analytics, Strategy, Marketplace Operations, Consulting, or eCommerce.
• Experience in eCommerce, Marketplace (POP), Retail, or Internet platforms is highly preferred.
• Strong analytical and problem-solving skills with the ability to translate data into business insights.
• Advanced SQL skills are required; experience with Python or R is a plus.
• Proficiency in Excel and BI tools such as Tableau, Power BI, Looker, or similar platforms.
• Strong stakeholder management and cross-functional communication skills.
• Ability to manage multiple priorities in a fast-paced environment.
• Fluent in English; Mandarin is a plus.

At Joybuy, we’re committed to building a diverse and inclusive workplace where everyone can thrive. We’re proud to be an equal opportunity employer and make all employment decisions without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, disability, age, veteran status, or any other protected characteristic.

Ready to apply?

Take the next step in your career, apply now and explore the opportunities we have to offer.