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Omnicom Group

Global marketing, media, and PR network

TikTok Shop Account Manager

Performance & Paid MarketingConfirmed live in the last 24 hours
Full-timeLondon, UK£85k

About the Job

Requirements

  • Proven track record in ecommerce management, particularly with retail and social media platforms such as TikTok.
  • Strong digital commerce skills and ability to translate data and insights into actionable strategies that drive results for clients and sellers.
  • Ability to analyze data, identify trends, and make informed decisions to enhance performance.
  • Brand merchandising skills, including optimizing product listings and content to improve engagement and conversion rates.
  • Ability to work cross-functionally with clients, global team members, creators, and affiliates and foster relationships that lead to successful campaigns.
  • Attention to detail in managing catalogs and campaigns to align them with business objectives.

Responsibilities

  • Create and implement go-to-market and assortment strategies, including hero product selection and new item creation.
  • Manage and execute pricing strategies and promotions, including merchant-funded and TikTok-funded initiatives.
  • Consult on supply chain and fulfilment, optimize product card images and copy, and manage content uploads.
  • Evaluate retail readiness for all SKUs, maintain the catalog, and ensure overall shop health.
  • Advise on best practices for conversion-driving content.
  • Discover, select, and manage creators and affiliates, ensuring alignment with brand goals and potential to drive gross merchandise value.
  • Build and share invitations and creative briefs with affiliates, manage data reporting, and boost top-performing organic content with paid media.
  • Develop and manage go-to-market budgets and execute and optimize campaigns across various ad types.
  • Launch, manage, and optimize campaigns to meet key performance indicators, using TikTok Ads Manager for scalable creative rotations.
  • Provide sales reports including gross sales, units, gross merchandise value, average order value, and trends.
  • Deliver insights on creator and affiliate performance, media and ad spend, and overall campaign effectiveness.
  • Provide monthly summaries with data-driven insights, top-performing creatives and products, and optimization recommendations.

About the Company

Omnicom Group

Global marketing, media, and PR network

Omnicom Group is a global marketing and corporate communications holding company that organizes a network of agencies to offer advertising, strategic media planning and buying, digital marketing, and public relations. Its products and services are delivered through this portfolio of agency networks and specialty firms, generating revenue from project-based fees, commissions, and performance-based incentives. The company uses the Omni platform to base marketing and sales solutions on data, helping turn insights into creative campaigns and media plans. Unlike many competitors, Omnicom combines a wide international footprint with a diversified set of agencies and a centralized data-driven approach, and it expands through strategic acquisitions. Its goal is to help clients grow brands and businesses by delivering coordinated, data-informed marketing and communications across markets worldwide.

Company size
5,001-10,000
Company stage
IPO
Headquarters
New York City, New York
Founded
1944

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