Simplify Logo

Full-Time

Sales Director

UK

Posted on 2/13/2024

Vistar Media

Vistar Media

201-500 employees

Programmatic ecosystem for digital out-of-home media

Data & Analytics
Design

Senior

London, UK

Category
Customer Success Management
Strategic Account Management
Sales & Account Management
Required Skills
Sales
Marketing
Requirements
  • Excellent understanding of digital advertising technology and trading; programmatic, mobile, audio, data, currency tracking and attribution
  • Extensive experience of solutions sales in digital advertising and proven track record of building a business from scratch
  • Proven ability to build client relationships at all levels of seniority, demonstrating retention and growth strategies
  • Experience in negotiating contracts and trading agreements, and ensuring fulfillment of these deals
  • Leadership and management, representing the business externally, hiring and developing teams
Responsibilities
  • Establish the DSP in the UK market, through sales and marketing to major agency groups, digital trading desks and brands
  • Drive uptake of the platform from buyers of digital advertising and data, and ensure seamless ability to transact across OOH
  • Identify incremental opportunities with independent trading desks, brands and boutique agencies who may be new to OOH, as well as traditional OOH buyers
  • Negotiate platform and trading agreements, ensuring their successful execution, fulfillment and growth
  • Provide training and support on the digital OOH industry and trading model, ensuring the media model and metrics are understood, and OOH can be easily incorporated into digital deals
  • Develop strong industry networks and represent the company as required in-market and at events

Vistar Media offers an end-to-end programmatic ecosystem for digital out-of-home media, integrating a demand-side platform, supply-side platform, and digital signage software to enable data-driven, automated transactions. Their technology enhances the buying, selling, and management of digital signage media through the integration of a DSP, SSP, and ad server with content management system Cortex.

Company Stage

Series B

Total Funding

$32.8M

Headquarters

New York City, New York

Founded

2011

Growth & Insights
Headcount

6 month growth

24%

1 year growth

32%

2 year growth

79%
INACTIVE