Full-Time

Sales Director

Vistar Media

Vistar Media

201-500 employees

Programmatic digital out-of-home advertising

Data & Analytics

Senior

London, UK

Required Skills
Sales
Marketing
Requirements
  • Excellent understanding of digital advertising technology and trading; programmatic, mobile, audio, data, currency tracking and attribution
  • Extensive experience of solutions sales in digital advertising and proven track record of building a business from scratch
  • Proven ability to build client relationships at all levels of seniority, demonstrating retention and growth strategies
  • Experience in negotiating contracts and trading agreements, and ensuring fulfillment of these deals
  • Leadership and management, representing the business externally, hiring and developing teams
Responsibilities
  • Establish the DSP in the UK market, through sales and marketing to major agency groups, digital trading desks and brands
  • Drive uptake of the platform from buyers of digital advertising and data, and ensure seamless ability to transact across OOH
  • Identify incremental opportunities with independent trading desks, brands and boutique agencies who may be new to OOH, as well as traditional OOH buyers
  • Negotiate platform and trading agreements, ensuring their successful execution, fulfillment and growth
  • Provide training and support on the digital OOH industry and trading model, ensuring the media model and metrics are understood, and OOH can be easily incorporated into digital deals
  • Develop strong industry networks and represent the company as required in-market and at events

Vistar Media stands out in the digital out-of-home (DOOH) advertising sector by offering a comprehensive programmatic ecosystem that streamlines the buying, selling, and management of digital signage media. Their platform's unique integration of a demand-side platform (DSP), supply-side platform (SSP), and ad server with content management capabilities, positions them as a first-to-market solution that caters to both programmatic and traditional ad scheduling needs. Vistar's commitment to data analysis and consumer behavior insights, coupled with their guide to audience and targeting strategies, demonstrates their leadership in enhancing DOOH advertising effectiveness for brands and media owners.

Company Stage

Series B

Total Funding

$32.8M

Headquarters

New York, New York

Founded

2011

Growth & Insights
Headcount

6 month growth

19%

1 year growth

39%

2 year growth

95%