Happydemics partners with Vistar Media to enhance DOOH brand measurement. Happydemics, global brand lift and ad measurement company, has partnered with Vistar Media, the leading global provider of technology solutions for out-of-home (OOH) media and part of T-Mobile Advertising Solutions, to deliver highly accurate measurement metrics for digital out-of-home (DOOH) campaigns. This partnership will unlock advertiser-grade brand lift measurement within the Vistar ecosystem, measuring DOOH's impact on factors such as familiarity, ad recall, consideration, and purchase intent. By combining Vistar's global scale with Happydemics' standardised, recall-based approach, brands and agencies can eliminate guesswork and move toward validated proof of impact. Happydemics' measurement unlocks true ad exposure using recall-based methodologies, delivering actionable insights at both the campaign and creative levels. Campaigns can be measured using statistically robust samples and benchmarked against category, venue, and format norms, offering a consistent framework for understanding performance across screens, cities, and regions. Vistar Media clients will benefit from a consistent and scalable approach to brand measurement as DOOH strategies expand beyond single markets. By applying a unified measurement framework across EMEA, North America, Latin America, and APAC, advertisers can seamlessly compare performance, refine creative strategies, and improve effectiveness as global investments grow. The initiative reinforces Vistar's commitment to building a truly global, data-driven DOOH platform. "As advertisers scale DOOH campaigns across global markets, they expect the same level of measurement confidence they get from other major media channels," says Karan Singh, VP revenue, EMEA, at Vistar Media. "Our partnership with Happydemics gives brands a clear and consistent way to understand how DOOH drives real brand impact - not just in a single city or campaign, but globally. By moving beyond assumptions and toward proof, advertisers can invest, optimise, and grow with confidence." "Happydemics leads the way in providing clarity and trust for brand measurement, and we're excited to bring our solution to more brands worldwide," said Virginie Chesnais, CMO at Happydemics. "Partnering with Vistar enables us to deliver fast, precise insights for DOOH campaigns on a global scale. By helping advertisers understand what truly fuels brand outcomes across the funnel, we're raising performance expectations and advancing measurement standards across the industry." Happydemics. Happydemics enables advertising players worldwide to accurately measure upper- and mid-funnel brand metrics - such as consideration, purchase intent, and brand preference - and optimize the ROI of all their cross-channel campaigns, including CTV, In-... Powered by PressBox

Vistar Media launches new Vistar Academy certification. Vistar Media has launched its newest Vistar Academy certification, Accelerate: Strategic Creative in Digital Out of Home (DOOH). The latest addition to the Accelerate series helps brand marketers, media planners and creative teams build effective creative strategies for DOOH campaigns - from concept to measurement. Participants will learn how to craft compelling visuals, apply data for relevance and evaluate creative performance to ensure every campaign resonates and delivers results. "At Vistar, we know that strong creative is the spark that drives engagement," says Leslie Lee, SVP of marketing at Vistar Media. "This certification brings together design, data and strategy to help teams create out of home that persuades and captivates. It's about helping marketers and creatives design with purpose and deliver with impact." Through a series of short, engaging lessons, the new certification explores: * creative strategy for DOOH: learn the principles behind high-performing creative and how design, messaging and media work together to capture attention. * formats and possibilities: understand static, motion, 3D and dynamic creative - with practical tips and examples for using each effectively. * what works (and what doesn't): see real campaign examples from Vistar's Creative Studio that highlight common creative challenges and smart solutions. * creative meets data: discover how to use real-time data to make your creative more timely, relevant and engaging. * evaluating creative performance: learn how to define creative kpis, track success and refine your strategy based on results. Strong demand. Learners will also gain exclusive insights from Vistar Media's Creative Studio, which partners with brands and agencies to design, optimise and execute DOOH creative across screens, venues and markets. The certification is free and available to professionals across the US, Canada, EMEA and APAC. Upon completion, participants will earn a formal certificate recognising their expertise in creative strategy for DOOH. "It's been just over a year since we expanded Vistar Academy into APAC and the demand for our programs has been exceptional," says Vistar Media's APAC managing director Ben Baker. "With the new certification, local marketers gain insight into what drives strategic creativity, helping them elevate campaigns and push the boundaries of what's possible with digital out of home."

Vistar appoints Kevin Smyth as it doubles down on Southeast Asia expansion. Vistar Media, the leading global provider of technology solutions for out-of-home (OOH) media and part of T-Mobile Advertising Solutions, has announced two senior hires in Southeast Asia as the company continues to expand its presence and investment across the region. Following four consecutive years of strong financial performance across Southeast Asia, Vistar Media is entering the next phase of growth in the region. With plans to further expand its team over the coming months, the company has appointed Kevin Smyth as Commercial Director, Southeast Asia and Cindy Lim as DSP Partnerships Manager. These appointments strengthen Vistar's regional leadership and reinforce its commitment to driving innovation in programmatic digital out-of-home (pDOOH). "Vistar's growth in Southeast Asia reflects the incredible opportunity that lies ahead," said Ben Baker, Managing Director, APAC at Vistar Media. "Kevin and Cindy both bring a deep understanding of the region and the expertise needed to support its clients and partners as pDOOH adoption accelerates. With their appointments, its Southeast Asia team is now fully equipped to operate independently and deliver the level of service and insight its partners expect. "Kevin Smyth, who joins as Commercial Director, Southeast Asia, brings more than 20 years of experience in digital media and ad tech, spanning the UK and Southeast Asia. Most recently, he led Southeast Asia sales at GumGum, and prior to that spent close to eight years at Magnite, where he helped expand their CTV and programmatic video business across the region. "I am really looking forward to working with our partners to help them get more from pDOOH through smarter planning, better targeting, creative that stands out, and measurement that empowers both brands and agencies," said Smyth. "Southeast Asia is one of the most exciting and diverse markets in the world, with huge potential for innovation in how brands connect with audiences. I see an incredible opportunity for Vistar to bring the same sophistication and scale to pDOOH that programmatic has delivered to other digital channels, while remaining rooted in local understanding and collaboration." Cindy Lim, appointed as DSP Partnerships Manager, joins Vistar after more than a decade in the out-of-home industry, including ten years at JCDecaux where she led programmatic trading. In her new role, she will oversee Vistar's demand-side platform (DSP) partnerships across Southeast Asia, managing relationships with omnichannel DSPs, providing strategic guidance, and driving mutual growth across the region. "Moving to Vistar was an obvious choice," said Lim. "I have spent over ten years in the OOH industry, including five focused on programmatic, and have seen first-hand the impact pDOOH can have in growing the category in Southeast Asia. I am eager to bring that experience to Vistar and continue building strong partnerships that deliver value for clients and the broader ecosystem." With these new appointments, Vistar Media continues to strengthen its Southeast Asia operations and build momentum in one of the fastest-growing regions for pDOOH. About Vistar Media Vistar Media is the home of out-of-home (OOH). Vistar Media provide brands, marketers and media owners with the world's first truly intelligent platform for buying and selling OOH media - from dynamic, programmatic digital screens to high-impact traditional placements. By unifying the entire DOOH ecosystem, Vistar enables brands to capture a better kind of attention, reaching audiences with precision at scale through data-driven targeting and measurable results. As the industry's largest marketplace for OOH transactions, Vistar offers a full suite of cutting-edge solutions, including a demand-side platform (DSP), supply-side platform (SSP), ad server, player, device management system and traditional OOH planning software. Headquartered in New York and operating in over 35 global markets, Vistar is shaping the future of OOH - pioneering innovation and setting the standard for excellence. Vistar Media is part of T-Mobile Advertising Solutions. Learn more at www.vistarmedia.com and follow Vistar Media on LinkedIn, Facebook and Instagram. Ready to make an impact with out-of-home? OOH delivers unparalleled reach and impact. Its experts craft captivating campaigns that drive results. Vistar Media'll handle every detail, ensuring your brand message resonates. Let's transform your OOH vision into reality.