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About Vistar Media
Industries
Data & Analytics
Consumer Software
Company Size
201-500
Company Stage
Series B
Total Funding
$33.3M
Headquarters
New York City, New York
Founded
2011
Overview
Vistar Media connects media owners with marketers in the digital out-of-home (DOOH) advertising sector, allowing for the buying and selling of advertising space on digital billboards and screens. Its platform includes a supply-side platform (SSP) for media owners and a demand-side platform (DSP) for marketers, generating revenue through transaction commissions. Vistar Media differentiates itself by offering automated, data-driven ad buying, which helps advertisers target specific audiences while still reaching a large number of people. The company's goal is to enhance the DOOH advertising experience for both media owners and marketers in a rapidly evolving digital landscape.
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Simplify's Take
What believers are saying
- Vistar Media's partnership with Western Union expands its retail media network in North America and Brazil.
- The acquisition by T-Mobile could enhance Vistar Media's resources and market reach.
- Vistar Media's expansion into Brazil signifies its commitment to global growth.
What critics are saying
- T-Mobile's acquisition of Blis may overshadow Vistar Media's offerings.
- Integration with Placements.io's AdSalesOS platform may lead to operational challenges.
- Expansion into Brazil may expose Vistar Media to regional market risks and regulatory challenges.
What makes Vistar Media unique
- Vistar Media offers automated, data-driven buying of digital out-of-home ads.
- The company provides a unified ad-serving solution combining programmatic and traditional ad scheduling.
- Vistar Media connects media owners with marketers through its SSP and DSP platforms.
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Funding
Total Funding
$33.3M
Below
Industry Average
Funded Over
3 Rounds
Industry standards
Benefits
Health Insurance
401(k) Retirement Plan
401(k) Company Match
Unlimited Paid Time Off
Hybrid Work Options
Quarterly Lifestyle Stipend
Growth & Insights and Company News
6 month growth
↑ 0%1 year growth
↑ 1%2 year growth
↑ 1%Placements.io, the leading advertising operations platform, and Vistar Media, the leading global provider of technology solutions for digital signage and out-of-home (OOH) media, announced a partnership that integrates Placements.io's AdSalesOS platform with Vistar's ad server.
Western Union teams up with Vistar Media to build and monetize its retail Media Network across north america and Brazil.
Hit's DOOH media network has integrated with Vistar Media's programmatic advertising platform, enabling brands and marketers worldwide to access some of the most impactful and visually striking digital billboards in Japan, maximizing their reach and engagement.
Blis joins Vistar Media and Octopus Interactive in the wireless carrier's growing roster of adtech subsidiaries.
As part of this WEATHERfx expansion, Weather has collaborated with The Trade Desk (NASDAQ: TTD), a global self-service technology platform for buyers of advertising, and Vistar Media, the industry's first and only solution for programmatic out-of-home advertising.
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About Vistar Media
Industries
Data & Analytics
Consumer Software
Company Size
201-500
Company Stage
Series B
Total Funding
$33.3M
Headquarters
New York City, New York
Founded
2011
There are no jobs for Vistar Media right now.
Find jobs on Simplify and start your career today
People Also Viewed
Discover companies similar to Vistar Media