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About Vistar Media
Industries
Data & Analytics
Consumer Software
Company Size
201-500
Company Stage
Series B
Total Funding
$31.1M
Headquarters
New York City, New York
Founded
2011
Overview
Vistar Media connects media owners with marketers in the digital out-of-home (DOOH) advertising sector, allowing for the buying and selling of advertising space on digital billboards and screens. Its platform includes a supply-side platform (SSP) for media owners and a demand-side platform (DSP) for marketers, generating revenue through transaction commissions. Vistar Media differentiates itself by offering automated, data-driven ad buying, which helps advertisers target specific audiences while still reaching a large number of people. The company's goal is to enhance the DOOH advertising experience for both media owners and marketers in a rapidly evolving digital landscape.
Simplify's Take
What believers are saying
- Increased adoption of AI-driven analytics enhances Vistar Media's data-driven offerings.
- 5G technology improves the effectiveness of Vistar Media's programmatic ad solutions.
- Smart city initiatives expand digital screen inventory for Vistar Media's platform.
What critics are saying
- T-Mobile's acquisition may lead to integration challenges and cultural clashes.
- Expansion into Brazil exposes Vistar Media to unfamiliar regulatory environments.
- Reliance on partnerships poses risks if partners switch to competitors.
What makes Vistar Media unique
- Vistar Media offers automated, data-driven buying of digital out-of-home ads.
- The company provides a unified ad-serving solution combining programmatic and traditional scheduling.
- Vistar Media's platform connects media owners with marketers for efficient ad space transactions.
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Funding
Total Funding
$31.1M
Below
Industry Average
Funded Over
3 Rounds
Industry standards
Benefits
Health Insurance
401(k) Retirement Plan
401(k) Company Match
Unlimited Paid Time Off
Hybrid Work Options
Quarterly Lifestyle Stipend
Growth & Insights and Company News
6 month growth
↑ 0%1 year growth
↓ -1%2 year growth
↓ -1%Blis joins Vistar Media and Octopus Interactive in the wireless carrier's growing roster of adtech subsidiaries.
As part of this WEATHERfx expansion, Weather has collaborated with The Trade Desk (NASDAQ: TTD), a global self-service technology platform for buyers of advertising, and Vistar Media, the industry's first and only solution for programmatic out-of-home advertising.
Renato Maria has been appointed as Vistar's Brazil Country Manager, marking a significant step in the company's global expansion and commitment to powering OOH advertising around the world through technology and expertise.
Vistar Media announced today the launch of its Vistar Academy certification program, "Accelerate: Foundations of Digital Out-of-Home."
T-Mobile announced that it has entered into a definitive agreement to acquire Vistar Media, the leading provider of technology solutions for digital-out-of-home (DOOH) advertisements reaching millions of consumers throughout their daily lives.
There are no jobs for Vistar Media right now.
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About Vistar Media
Industries
Data & Analytics
Consumer Software
Company Size
201-500
Company Stage
Series B
Total Funding
$31.1M
Headquarters
New York City, New York
Founded
2011
There are no jobs for Vistar Media right now.
Find jobs on Simplify and start your career today