Full-Time

Marketing Campaign Manager

Confirmed live in the last 24 hours

ModSquad

ModSquad

501-1,000 employees

On-demand customer support and moderation services

Consulting
Consumer Software

Senior

Remote in USA

Costa Rica is hybrid, requiring some in-office presence.

Category
General Marketing
Growth & Marketing
Required Skills
Hubspot
Salesforce
Asana
Data Analysis
Google Analytics
Requirements
  • 5+ years marketing experience in B2B campaign and event planning management
  • Experience coordinating events and trade show marketing campaigns
  • Proven ability to plan, execute, and optimize campaigns with a demonstrable impact on revenue
  • Understanding of the sales pipeline and sales processes
  • A self-starter with excellent project management and communication skills
  • Demonstrated experience defining and measuring programs, including analytics and reporting
  • Experience with Salesforce, Hubspot (blog management), Google Analytics required; Asana, Popl, and Slack experience preferred
  • BA/BS degree in relevant field
Responsibilities
  • Create integrated marketing campaigns based on market segments to gain new customers and build repeat business
  • Manage various aspects of trade shows and events including budgeting, pre-show planning and outreach, post-show lead upload and outreach, event coordination, collateral, and onsite support to drive leads into the sales funnel
  • Work with sales and marketing to ensure proper messaging, timing, and execution of multi-channel campaigns
  • Project management of campaigns to drive pipeline growth leveraging and aligning key marketing channels with consistent content/messaging
  • Recommend and present overview strategy briefs that tie into detailed tactical plans for building awareness, consideration and purchasing decisions
  • Provide ongoing reporting, campaign insights and goal pacing to stakeholders
  • Constantly monitor, measure and hone the performance of sales enablement to enact programs that achieve revenue goals for each target market
  • Plan seamless integration of competitive campaigns and partner channel campaigns within the prescriptive buyer journeys and overall segment campaign plans

ModSquad offers on-demand customer support, content moderation, social media management, and community management services to a diverse range of clients globally. Their unique "ModSourcing" model allows clients to purchase only the services they need, providing flexibility and cost efficiency. By matching clients with passionate professionals, known as Mods, ModSquad ensures high-quality service delivery. The company's goal is to enhance customer satisfaction and help clients succeed in the competitive digital landscape.

Company Stage

N/A

Total Funding

$2.3M

Headquarters

San Francisco, California

Founded

2007

Simplify Jobs

Simplify's Take

What believers are saying

  • The creation of Department X under the leadership of CX industry veteran Rich Weil highlights ModSquad's commitment to innovation in customer experience.
  • Strategic partnerships, such as the one with Offsight, expand ModSquad's reach and capabilities, offering more comprehensive solutions to clients.
  • ModSquad's ability to provide on-demand services globally allows for scalable and flexible solutions, making it an attractive option for businesses of all sizes.

What critics are saying

  • The highly competitive market for customer experience and digital engagement services may pressure ModSquad to continuously innovate to maintain its edge.
  • Reliance on a global network of freelancers could pose challenges in maintaining consistent service quality and operational efficiency.

What makes ModSquad unique

  • ModSquad's ModSourcing model offers unparalleled flexibility and cost efficiency by allowing clients to purchase only the coverage they need, unlike traditional outsourcing models.
  • The company's global network of experienced professionals, or Mods, ensures high-quality service delivery by matching Mods with brands they are passionate about, enhancing customer satisfaction.
  • ModSquad's focus on digital engagement across various industries, including technology, entertainment, healthcare, and e-commerce, sets it apart from competitors who may specialize in only one sector.

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