Senior Video GTM Strategy Lead

Description

Video is one of the most dynamic parts of the advertising landscape, and advertisers increasingly want to reach audiences across many video environments rather than one screen at a time. Amazon Ads offers a multi-publisher video offering that helps advertisers plan and activate across a broad range of premium video inventory, so brands can reach the right audience at the right moment and measure performance across their campaigns.
Helping advertisers get the most from this breadth takes a clear, consistent story and strong seller enablement. Rather than leading with a single format or property, sellers help advertisers build the video approach that best meets their objectives. The field needs current, well-crafted materials that explain how the multi-publisher offering works and how to align it to advertiser goals.
Video GTM develops a clear strategy, and demand for video enablement as it continues to grow and the offering expands. This role adds dedicated capacity to turn that strategy into day-to-day enablement. The GTM Specialist for Video partners with video GTM leadership to build and scale the content, playbooks, and sales plays that help every AE and AM make a clear, compelling case for the multi-publisher video offering, turning product complexity into field-ready execution and keeping enablement current as the portfolio evolves.

Key job responsibilities
Amazon Advertising is dedicated to driving measurable outcomes for advertisers, agencies, and entrepreneurs. Our ad solutions leverage Amazon's innovations and insights to find, attract, and engage intended audiences throughout their daily journeys. If you're interested in joining a rapidly growing team working to build a unique, world-class advertising group with a relentless focus on the customer, you've come to the right place.
The Sales GTM (SGTM) organization is the voice of the customer and the field back to Ads Product, as well as the business owner for driving customer outcomes through adoption of product solutions. This team owns the relationship with each Product org, produces a prioritized set of Sales priorities, and influences requirements, roadmap decisions, and trade-offs. They develop and implement GTM strategies and sales plays for both existing capabilities and new launches to drive adoption and advertiser maturity.
The GTM Specialist for Video will be responsible for building and maintaining the content, playbooks, and enablement materials that bring the multi-publisher video narrative to life for the LCS sales team. This role translates complex supply, targeting, and measurement capabilities across video supply into actionable GTM execution that sellers can use with confidence. The right candidate brings deep video and streaming knowledge, is a first adopter of new tools and AI, proactively shares what works with the broader team, and is comfortable forming a strong point of view and pushing back when the field's needs aren't being met.

About the team
Amazon Advertising is dedicated to driving measurable outcomes for advertisers, agencies, and entrepreneurs. Our ad solutions leverage Amazon's innovations and insights to find, attract, and engage intended audiences throughout their daily journeys. If you're interested in joining a rapidly growing team working to build a unique, world-class advertising group with a relentless focus on the customer, you've come to the right place.

The Sales GTM (SGTM) organization is the voice of the customer and the field back to Ads Product, as well as the business owner for driving customer outcomes through adoption of product solutions. This team owns the relationship with each Product org, produces a prioritized set of Sales priorities, and influences requirements, roadmap decisions, and trade-offs. They develop and implement GTM strategies and sales plays for both existing capabilities and new launches to drive adoption and advertiser maturity.

The GTM Specialist for Video will be responsible for building and maintaining the content, playbooks, and enablement materials that bring the multi-publisher video narrative to life for the LCS sales team. This role translates complex supply, targeting, and measurement capabilities across 1P and 3P video into actionable GTM execution that sellers can use with confidence. The right candidate brings deep video and streaming knowledge, is a first adopter of new tools and AI, proactively shares what works with the broader team, and is comfortable forming a strong point of view and pushing back when the field's needs aren't being met.

Basic Qualifications

- 5+ years of developing, negotiating and executing business agreements experience
- 5+ years of professional or military experience
- 5+ years of Go-To-Market, Business Development, Sales, or Consulting experience
- 5+ years of working with Data & AI related technologies, including, but not limited to, AI/ML, GenAI, Analytics, Database, and/or Storage experience
- 5+ years of in program management, workforce strategy development, or metrics-driven decision making experience
- Bachelor's degree
- Knowledge of publisher ad tech stacks and/or advertising technology
- Experience developing strategies that influence leadership decisions at the organizational level
- Experience managing programs across cross functional teams, building processes and coordinating release schedules
- Experience leading complex, multi-year initiatives that may be cross-functional and/or span business and technology

Preferred Qualifications

- Experience interpreting data and making business recommendations
- Experience designing, implementing, and scaling workforce development programs across large-scale operations, including forecasting workforce needs and leveraging analytics to drive program decisions
- Experience interpreting data and making business recommendations across leadership and cross-functional teams

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company’s reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

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The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.