Director of Marketing

DIRECTOR OF MARKETING – Remote

Full-Time | Remote

POSITION HIGHLIGHTS

• Strategic opportunity to shape product positioning, portfolio strategy, and go-to-market plans

• Opportunity to influence product development, pricing, and sales enablement

• Close partnership with executive leadership and cross-functional teams

• Direct impact on customer awareness, sales growth, and the company’s product portfolio

• Medical, dental, vision & 401(k) benefits

• Unlimited Paid Time Off  

ROLE SUMMARY

The Director of Marketing is responsible for maximizing the sales and profit potential of the company’s products and services. This role leads product positioning, portfolio strategy, market development, pricing, and sales enablement. The Director anticipates customer needs, communicates the company’s value proposition, and helps internal, and field teams effectively promote and adopt the company’s offerings.

Working closely with Sales, Operations, Product Development, and other teams, the Director will use market, customer, competitive, financial, and operational insights to guide product strategy and support accurate sales forecasting. This role also supports the field sales organization, informs product lifecycle and pricing strategies, and monitors performance indicators, including average selling price.

KEY RESPONSIBILITIES

Product Portfolio & Market Strategy

• Ensure the company’s portfolio of solutions meets or exceeds revenue and market goals

• Synthesize competitive analysis and market assessments to inform product strategy, prioritize investments, and establish go-to-market plans

• Identify opportunities based on market trends, customer needs, and competitive positioning

• Understand patient needs throughout their journey and clinicians’ needs in treating patients

• Maintain a clear understanding of competitor strategies, positioning, strengths, and weaknesses

• Establish a strategic portfolio roadmap that includes new product concepts, extensions of existing solutions, and potential mergers and acquisitions

• Segment markets, identify target customers, and participate in co-travel to uncover unmet market needs

• Collect and analyze market, financial, and operational performance data to improve existing products and services and identify new business opportunities

• Inform product lifecycle management and pricing strategies across the portfolio using key performance and sales indicators

• Define the commercial structure, set field pricing implementation, and monitor price realization and average selling price

Sales Enablement & Market Development

• Support sales realization through the field sales organization

• Maximize customer awareness, sales penetration, and field communications

• Drive sales enablement through education, training, and market development

• Engage key opinion leaders (KOLs) in strategic discussions about market trends, current issues, and new product concepts

• Support Sales with KOL activities

• Work cross-functionally to improve market awareness and the performance of tradeshows and other events  

Clinical, Operational & Cross-Functional Partnership

• Ensure appropriate clinical data generation and utilization across the company

• Work with Operations to support accurate forecasting for existing product sales

• Inform and enable Product Development by identifying customer insights and competitor strategies that can guide the product and service development roadmap

• Work effectively with company employees, managers, and departments

• Perform all job functions in alignment with the company’s Mission, Vision, and Goal Statements  

Team Leadership & Development

• Embrace and foster the company’s culture across the enterprise, including talent recruiting, development, training, and career pathing

• Ensure team members are fully trained and knowledgeable about products and processes