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Red Bull

Manufactures and markets energy drinks

Head of Key Accounts - On Trade

Account ManagementConfirmed live in the last 24 hours
Full-timeOslo, NorwayNo salary listedIn-person

About the Job

Requirements

  • Has solid experience in Key Account Management, sales, or commercial development, preferably in FMCG, beverages, HORECA, or a similar industry.
  • Is confident in complex customer and price negotiations.
  • Combines strategy and execution, translating data into measurable results.
  • Builds strong relationships and has a good industry network.
  • Wants to develop people and succeed through others.
  • Is fluent in Norwegian and English, both spoken and written.

Responsibilities

  • Develop and execute the sales strategy for key accounts.
  • Use customer, sales, and market data to set clear priorities and identify growth opportunities.
  • Lead major customer and annual negotiations.
  • Build long-term partnerships that create value for customers and Red Bull and drive profitable growth.
  • Lead, coach, and develop the KAM team with clear goals, priorities, and a focus on results.

About the Company

Red Bull

Manufactures and markets energy drinks

Red Bull makes and markets energy drinks. It focuses on a signature global beverage and uses a distinct marketing strategy to build the brand. How it works: the drink combines ingredients such as caffeine and sugars (originally based on Krating Daeng) and is carbonated for Western palates, distributed worldwide through large-scale marketing, sponsorships, and events to boost sales. How it differs: it remains privately held by the founding families, avoiding public funding, and relies on a marketing-heavy approach—extreme-sports sponsorships, high-profile events, and a strong brand identity—rather than conventional product features alone. What it aims to do: maintain leadership in the energy-drink category, grow globally through branding and partnerships, and continue expanding its product line and presence without going public.

Company size
10,001+
Company stage
Not listed
Total funding
Not listed
Headquarters
Salzburg, Austria
Founded
1984

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