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Publicis Groupe

Runs advertising and digital transformation services

Senior Influencer Manager

Brand & Creative MarketingConfirmed live in the last 24 hours
Full-timeLondon, UKNo salary listed

About the Job

Requirements

  • Strong experience across influencer marketing, talent management, or creator relations, developed agency-side or in-house.
  • Ability to build influencer strategies that connect culture and creators with wider brand, marketing, and commercial goals.
  • Experience leading and developing others, providing clear direction while creating space for people to grow.
  • Established relationships across the creator and talent landscape, alongside a strong understanding of emerging talent, platforms, and cultural trends.
  • Commercial judgement and experience negotiating talent fees, contracts, usage rights, and exclusivity.
  • A data-informed approach, with the ability to set key performance indicators, interpret campaign performance, and translate results into useful recommendations.
  • Clear, credible communication skills, with experience presenting strategic thinking, navigating complex conversations, and managing multiple client programmes.

Responsibilities

  • Lead influencer strategy across pitches and live campaigns, connecting creator activity clearly to brand platforms and business goals.
  • Shape creator recommendations across celebrity, macro, micro, and user-generated content talent, bringing together cultural insight, audience fit, brand safety, and content quality.
  • Build strong relationships with talent, agents, and senior client stakeholders, creating opportunities that deliver value for creators and brands.
  • Lead negotiations around fees, contracts, usage, and exclusivity, while supporting the wider team with contracting and commercial decisions.
  • Own influencer programmes from strategy through delivery, including always-on and ambassador partnerships, keeping timelines, creative quality, rights, and approvals on track.
  • Set meaningful key performance indicators, evaluate performance and return on investment, and turn results into practical insights that improve future campaigns and inform the wider agency.
  • Manage and mentor Influencer Managers, strengthening processes and championing an approach where creators are treated as genuine creative partners.

About the Company

Publicis Groupe

Runs advertising and digital transformation services

Publicis Groupe runs advertising, media buying and digital transformation services for companies that want to reach consumers, coordinate campaigns and improve their business systems. Its agency network includes creative and media specialists, while Publicis Sapient builds and modernizes the technology behind clients' operations. Epsilon adds customer data and marketing technology that connect brands with audiences and measure campaign results. Clients pay for consulting, campaign creation and execution, with production and media costs billed through alongside the group's service work. Founded in 1926, Publicis Groupe is headquartered in Paris, France.

Company size
10,001+
Company stage
IPO
Headquarters
Paris, France
Founded
1926

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