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Carmoola

UK fintech offering online car financing

Growth Manager

Performance & Paid MarketingConfirmed live in the last 24 hours
Full-timeLondon, UK£60k - £70k

About the Job

Requirements

  • You have 3–5 years of experience in performance or growth marketing, mostly in-house, at a fintech, lead-generation, direct-to-consumer, or consumer subscription brand.
  • You are experienced in both Meta and Google Ads, including managing meaningful budgets, building account structures, and scaling campaigns.
  • You think in channel mix and are curious about testing new channels.
  • You can analyze cost per acquisition, conversion rates, and funnel drop-off, investigate issues, and develop solutions.
  • You are analytical and curious, and investigate changes in performance to understand causes and determine next steps.
  • You learn quickly and use artificial intelligence tools regularly to work smarter, test ideas, and learn new skills.
  • You can set your own priorities and keep colleagues informed.
  • You can identify strong creative concepts and brief and test them.
  • You can use artificial intelligence effectively, recognize when to question its output, and have built tools and systems to automate workflows and support daily decisions.
  • Full UK working rights are required.

Responsibilities

  • Own Meta campaigns end to end, including account structure, budgets, scaling, and kill rules.
  • Serve as the in-house Google expert, understand the account, oversee the agency partner, and challenge its work.
  • Monitor cost per acquisition and each step of the funnel, identifying issues early.
  • Collaborate with the creative strategist on creative testing, using tools such as Foresight and Meta insights to guide creative development and scaling.
  • Shape the channel mix by testing and launching channels and deciding where to allocate spend.
  • Own the landing-page testing programme by planning A/B tests, interpreting results, and rolling out successful tests.
  • Build and maintain a test roadmap covering messaging, layout, offers, and customer journeys.
  • Work with product, design, and data teams to improve results from paid-media clicks.
  • Own the weekly performance report using tools such as Funnel.io and Hex.tech.
  • Explain performance results, why they occurred, and the next actions.
  • Document experiments and their outcomes so the team can learn from them.
  • Initially take ownership of Meta and landing-page testing, learn the Google account, and begin managing the agency partner.
  • By months 3–6, run the weekly growth report, set the test roadmap, and improve Google performance alongside the agency.
  • After six months, potentially bring paid search in-house, own paid channels and landing pages, test new channels, and work on customer relationship management.

Desired Qualifications

  • Experience running landing-page A/B tests or learning conversion rate optimization and producing a successful test.
  • Experience building reporting in Funnel.io, Looker Studio, or similar tools.
  • Experience in a regulated sector such as lending or financial services.
  • Experience launching and scaling new channels.
  • TikTok or affiliate marketing experience.
  • Some experience with search engine optimization or generative engine optimization.

About the Company

Carmoola

UK fintech offering online car financing

Carmoola provides a digital platform for UK car financing that lets customers apply for a car loan quickly, with approvals in under 10 minutes and a 60-second borrowing estimate, using a paperless application and offering online or showroom payments. The process runs end-to-end online: apply with a driving license, receive a fast decision, and complete payments online or at the showroom, with an early settlement quote showing potential savings. It differentiates itself with a fully digital, paperless experience, near-instant borrowing estimates, and a built-in savings quote to compare costs. Its goal is to simplify and speed up UK car finance by using technology to deliver fast decisions, easy payments, and clear cost comparisons with competitive rates.

Company size
51-200
Company stage
N/A
Total funding
$727M
Headquarters
London, United Kingdom
Founded
2021

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