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Cordialsa USA

Distributes Latin American food products nationwide

Sales Representative Merchandiser

Full-TimeUpdated on 10/21/2026
No salary listed
Junior
Oklahoma City, OK, USA
In PersonTerritory is Oklahoma City; visits to assigned stores are required.
Sales & Account ManagementField Sales
No H1B Sponsorship

About the job

Requirements
  • A high school diploma or GED is required.
  • At least 2 years of experience in sales and customer management is required.
  • Experience in consumer packaged goods is preferred.
  • Experience in supermarkets, retail, sales, or direct store delivery is valued.
  • Ability to develop and maintain strong customer relationships.
  • Ability to work independently and adapt to schedule changes.
  • Proficiency with Microsoft Office and mobile devices.
  • Ability to manage multiple priorities in a dynamic environment.
  • Must be authorized to work in the United States without sponsorship now or in the future.
  • Must have a personal vehicle, a valid driver's license, and current proof of insurance.
  • Must be bilingual in Spanish and English.
  • Must be able to lift, carry, and transport merchandise weighing up to 25 pounds.
  • Must be able to walk long distances within stores, bend, stretch, and stand for extended periods.
Responsibilities
  • Maximize sales by identifying opportunities and providing excellent customer service.
  • Visit assigned stores according to the established route to promote products, stock shelves, and identify sales opportunities.
  • Ensure products are properly displayed, additional display space is used, and prices are current in each store.
  • Recommend orders to ensure adequate product turnover and support commercial plans and promotions.
  • Coordinate sales volumes and delivery dates with store managers.
  • Identify prospective customers, present the product portfolio, and manage documentation for new accounts.
  • Install point-of-purchase materials and promotional displays, and ensure products are correctly labeled.
  • Photograph displays and shelves to document completed activities.
  • Keep inventory organized, verify prices, and report discrepancies.
  • Confirm product placement complies with planogram specifications.
  • Record and follow up on activities using digital systems.
  • Handle product returns when applicable in the assigned territory.
  • Perform other duties and special projects as required.
Desired Qualifications
  • Experience in consumer packaged goods is preferred.
  • Experience in supermarkets, retail, sales, or direct store delivery is valued.

About the company

Cordialsa USA distributes food products from Latin America and the United States to retailers and foodservice across the U.S., with offices in Texas, California, New Jersey, Maryland, and Florida. It sources items like cookies, nuts, powdered drinks, hot sauces, coffee, chocolates, and pasta, moving them through a nationwide distribution network to multicultural stores, international markets, and American chains. The network and regional sourcing help ensure broad product availability and timely delivery. Goal: connect Latin American foods with U.S. retailers and consumers through an efficient, wide-reaching distribution network.

Company Size

51-200

Company Stage

N/A

Total Funding

N/A

Headquarters

Spring, Texas

Founded

2004

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Simplify's Take

What believers are saying

  • Cordialsa USA's website was updated September 4, 2026, signaling active operating momentum.
  • Abasto reported in November 2025 that management is strengthening partners and developing people.
  • UNIS updated August 14, 2026 described expansion in multicultural products and major retailer partnerships.

What critics are saying

  • A 2023 California Prop 65 consent judgment over Zuko Horchata Morro exposed lead-compliance weaknesses.
  • The 2023 Latinfood-Zenu trademark fight put Cordialsa USA into core-brand IP litigation.
  • Private-label and chain consolidation can crush distributor margins and weaken Cordialsa USA by 2027.

What makes Cordialsa USA unique

  • Since 2004, Cordialsa USA has distributed Latin American foods across the United States.
  • Its retailer support structure strengthens relationships with major U.S. chains and Latin stores.
  • A 2024 anniversary plan targets sevenfold growth by 2030 through distribution and category expansion.

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Benefits

  • Health Insurance
  • Dental Insurance
  • Vision Insurance
  • Life Insurance
  • 401(k) Company Match
  • Paid Vacation
  • Paid Holidays
  • Employee Referral Bonus
  • 401(k) Retirement Plan

Company News

Latest Nigerian News
Jul 26th, 2022
Upfront Ventures, LLC invested into Cordialsa USA Inc in $50M on Jul 26th 22'.

Cordial, a cross-channel marketing and data management platform, today announced that it closed a $50 million Series C funding round led by NewSpring, with participation from Upfront Ventures, High Alpha and new investor ABS Capital.