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Farmers Insurance

Multiline insurer of auto and home

Fbs – Mexico - Martech Specialist

Marketing Generalist & ManagementUpdated on Nov 14
Full-timeRemote in MexicoNo salary listed

About the Job

Requirements

  • At least 3 years of relevant experience in Marketing Technology, Marketing Operations, customer relationship management, analytics, or related fields, including hands-on experience with multiple customer relationship management platforms, marketing technology tools, and analytics solutions; no specific customer relationship management platform experience is required.
  • Fluent English communication skills.
  • A bachelor's degree is preferred, though equivalent experience may be considered.
  • Experience working in cross-functional environments involving marketing, data, and technology.
  • At least 1 year of experience with application programming interfaces and webhooks at an intermediate level.
  • At least 1 year of experience with data mapping and extract, transform, and load processes at an intermediate level.
  • At least 1 year of experience with SQL and data querying at an intermediate level.
  • At least 1 year of experience with customer data platforms at an intermediate level.
  • At least 1 year of experience with tag management and analytics at an intermediate level.
  • At least 1 year of experience with marketing automation tools at an entry level.
  • At least 1 year of experience with call analytics and routing systems at an entry level.
  • Must have valid local legal authorization to work in the country where the role is based at the time of hire.
  • Employees may not engage in parallel employment, professional activities, or paid work for other entities during employment; ownership, partnership, directorship, or participation in other businesses must be disclosed and formally reviewed.

Responsibilities

  • Support the development, integration, maintenance, and optimization of Farmers' marketing technology stack, with a primary focus on marketing automation and lead generation initiatives.
  • Partner with internal business stakeholders and external agencies to improve marketing performance, operational efficiency, and campaign measurement.
  • Support audience targeting, measurement, personalization, attribution, marketing automation, and data-driven decision-making through the MarTech team's marketing technology ecosystem.

Desired Qualifications

  • 4 to 6 years of experience supporting MarTech platforms and customer data initiatives.
  • Experience with customer data management and system integrations.
  • Exposure to marketing measurement, lead generation, and digital analytics.

About the Company

Farmers Insurance

Multiline insurer of auto and home

Farmers Insurance Group offers auto, home, life, and business insurance plus related financial services across all 50 states. Policies are underwritten and supported by risk management and claims handling, with sales through a mix of exclusive and independent agents who focus on long-term relationships. It stands out by combining nationwide coverage with a multiline product lineup and an emphasis on ongoing service and cross-selling rather than one-off transactions. Its goal is to protect customers’ assets and finances with reliable coverage while growing its business through lasting relationships.

Company size
10,001+
Company stage
Debt Financing
Total funding
$300M
Headquarters
Los Angeles, CA
Founded
1928

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