On Premise Manager

About Crazy Mountain Inc: Crazy Mountain Inc is a new premium non-alcoholic brew made in America, for good times and clear minds. With a national launch in March 2026, this premium non-alc brew was brought to you by Founders George Clooney, Rande Gerber and Mike Meldman.

Crazy Mountain NA Beer: On Premise Manager 

Reports to: Regional Distributor Manager 

Location: Boston, MA / Nashville, TN 

Position Summary 

The On-Premise manager is responsible for building brand presence, driving sales volume, and securing new distribution within a defined account universe of influential and high-volume accounts. This role serves as the face of the company in retail and On-Premise accounts and success is defined as- opening new accounts, executing marketing programs, maintaining strong customer relationships, and ensuring exceptional retail execution for all brands represented. 

Key Responsibilities 

Account Management & Sales Execution 

• Manage a defined territory of On-Premise accounts, achieving monthly and quarterly sales targets. 

• Build and maintain relationships with key retailers, bar managers, and distributor sales teams. 

• Present and sell new product placements, displays to grow distribution and visibility. 

• Execute promotional events, tastings, and product samplings to drive consumer awareness. 

• Collaborate with distributors to ensure proper inventory, timely deliveries, and execution of programs. 

• A small amount of work supporting off premise accounts may also be required as part of this role. 

Market Development & Activation 

• Identify and open new accounts aligned with brand strategy and target demographics. 

• Support On-Premise activation plans including events, sponsorships, and seasonal programming. 

• Collect and report competitive insights, pricing information, and market trends. 

• Leverage data tools (VIP, KARMA) to analyze performance and track progress. 

Brand Representation 

• Serve as a brand ambassador, upholding company values and maintaining a professional image in the trade. 

• Educate retailers and staff on product knowledge, brand story, and selling points. 

• Ensure POS materials and displays reflect current marketing campaigns. 

Qualifications 

• 1–3 years of beverage alcohol experience  

• Strong understanding of On-Premise retail environment 

• Excellent interpersonal, presentation, sales, and negotiation skills 

• Self-motivated, organized, and able to work independently 

• Proficient in Microsoft Office Suite; experience with sales reporting tools preferred 

• Must have a valid driver’s license and reliable transportation 

• Willingness to work evenings and weekends as required for events and promotions 

Performance Metrics 

• Achievement of sales and distribution goals 

• Account retention and new distribution growth 

• Execution of merchandising and promotional programs 

• Market share and velocity improvements 

• Relationship strength with key accounts and distributor partners 

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