Director of Brand Marketing and Communications

About the company

ResortPass is completely redefining what it means to be a guest at a hotel. By offering day access to luxury hotel experiences, including breathtaking pools, private beaches, deluxe spas, and more, ResortPass allows people to escape – without ever leaving town. If you’re moved to contribute to our vision, we’d love your help.

Our growing team of innovative tech and hospitality experts has partnered with over 1,500 leading hotels and resorts including Ritz-Carlton, Four Seasons, Westin, and Fairmont. We’ve connected over 3 million people with relaxation and luxury in their own neighborhoods, making rest more mindful, togetherness more meaningful, and escape more accessible. Fresh off a Series B $30M raise, co-led by Declaration Partners and 14W with additional investment from previous investor Charles River Ventures, and new investors Endeavor, Jessica Alba, Adam Grant and others, ResortPass is at the beginning of creating a new category of hospitality.

We are looking for an enthusiastic, creative and strategic Director of Brand Marketing and Communications to shape the direction of and amplify the ResortPass brand as we grow rapidly. As a key leader on the marketing team and working closely with the CEO, you’ll be responsible for external and internal comms, thought leadership, core brand and messaging strategy, and campaign development. Your role will span both building out our consumer brand and comms strategy as well as our B2B and executive thought leadership. You'll partner with every part of the business —marketing, product, sales, account management, CX— as well as our hotel partners to evangelize what makes ResortPass so groundbreaking for both consumers and hotels alike. The ideal candidate has a strong track record of brand-building and leading a successful comms strategy at multiple high-growth, fast-paced startups, and is excited about the prospect of defining an entirely new category in a fun and disruptive space. 

We are looking for someone who is located in or near the NYC area, as this role will be in person at our NYC headquarters. The base salary for this role will range from $150,000 - $180,000 per year, plus equity, commensurate with experience.

• Provide the leadership, strategy and vision to develop a comprehensive communications strategy for both internal and external audiences to elevate ResortPass’ brand position and awareness
• Shape the core brand identity and messaging strategy, ensuring alignment with company values and goals.
• Lead all facets of communications including consumer and B2B.
• Codify key thought leadership topics and execute a roadmap to build ResortPass’ credibility. 
• Own and develop a strategy for executive thought leadership that elevates the company and CEO’s profile.
• Directly manage the relationship with our PR firm to secure regular, high impact earned media.
• Drive campaign development across various channels to help ResortPass increase cultural relevance, awareness, and overall conversion with both consumers and B2B audiences.
• Monitor market trends and competitive landscape to inform brand strategy and maintain our first-mover position in the market.
• Be a steward of the brand internally and externally, ensuring all channels and departments are working toward the same brand vision and brand personality comes across in everything we do.
• Lead consumer research and messaging development, creating a constant stream of insights to iterate on how we talk to consumers and evolve the brand.
• Write and develop key messaging and marketing copy for high visibility marketing channels and campaigns.
• Support on influencer, brand partnership, organic social and other brand channel initiatives as needed.

 

• Cross-Functional Leadership: Outstanding leadership skills and an ability to work with different stakeholders and teams at all levels, across functions and drive change.
• Strong Communication and Executive Presence: You have excellent written and verbal communications skills with the ability to distill complex technical concepts into clear and intuitive communications.
• Bias for Action: You move quickly and don’t overthink things when they don’t need to be. 
• Scrappy: You’re willing to get your hands dirty and think creatively to get things done in an early stage startup environment
• Take Ownership: You own your results – the good and the bad – and take insights and learnings to heart that can continue propelling your work forward. 
• Expert at Your Craft: You’re a seasoned brand and comms marketer who comes to the table with a point of view, deep expertise, and strong industry contacts. 
• Thrive in Ambiguity: You’re used to making sense of open and less structured mandates and turning them into something successful. 
• Humility: You have an opinion, but aren’t afraid to be proven wrong and are open to suggestions on what tool or technique is best to most efficiently solve a problem.
• A minimum of 10 years experience in communications and/or brand roles, with at least several spent in a startup environment and in a leadership position. 
• You're a good person. While building a startup is hard, being a good person is not. We are creating a culture of people with whom you would look forward to working. While we offer incredible experiences to our guests, it is just as important to us to foster an incredible culture for our employees.

Benefits