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Publicis Groupe

Runs advertising and digital transformation services

Manager Social

Performance & Paid MarketingPosted on Nov 5
Full-timeNew York, NY, USA$73.9k - $116.4k /yrIn-person

About the Job

Requirements

  • The role requires 3 or more years of directly related experience.
  • The role requires at least 1 year of hands-on experience with Meta, Snapchat, Reddit, Pinterest, and TikTok platforms, managing and optimizing buys through application programming interfaces or self-service tools.
  • The role requires at least 1 year of experience with the MediaOcean Prisma digital buying platform.
  • The candidate must understand traditional and interactive media planning elements.
  • The candidate must be proficient in Microsoft Office Suite, with intermediate to advanced understanding of Excel.
  • The candidate must be able to work independently and collaboratively.
  • The candidate must have strong analytical, organizational, problem-solving, and communication skills.

Responsibilities

  • Direct and manage the daily workflow of paid social campaigns, including proposal development, campaign activation and maintenance, and post-buy recaps.
  • Coordinate with Investment, Strategy, and Activation media teams to respond to client briefs, build strategic campaign plans, communicate service offerings, and identify and deliver new solutions.
  • Train, mentor, and develop team members.
  • Compile data across social media platforms and collaborate with the Analytics team to create weekly and monthly reports, analyzing insights, optimizations, and future strategy development.
  • Adopt account management standards and enhance campaign best practices.
  • Monitor trends in social media advertising formats, channels, and technologies to improve campaign performance and recommend how clients can use new tools and services.
  • Facilitate communication and collaboration within the team and agency.
  • Participate in knowledge-sharing sessions to present and learn strategies for optimizing and enhancing campaign performance.
  • Develop action plans for achieving and measuring social media success, including key metrics, measurement, and optimization strategies.
  • Educate clients, partners, and internal teams on social media developments and capabilities.
  • Provide oversight and direction to dedicated social media buyers.
  • Lead regular campaign-performance check-ins and track performance against key performance indicators.
  • Direct improvements to campaign performance through optimization or implementation of new features and strategies.
  • Create and deliver presentations to clients and internal teams showcasing campaign strategy and performance results.
  • Develop points of view on new technologies, trends, and opportunities in the social media marketplace.

Desired Qualifications

  • Previous leadership or management experience is preferred.

About the Company

Publicis Groupe

Runs advertising and digital transformation services

Publicis Groupe runs advertising, media buying and digital transformation services for companies that want to reach consumers, coordinate campaigns and improve their business systems. Its agency network includes creative and media specialists, while Publicis Sapient builds and modernizes the technology behind clients' operations. Epsilon adds customer data and marketing technology that connect brands with audiences and measure campaign results. Clients pay for consulting, campaign creation and execution, with production and media costs billed through alongside the group's service work. Founded in 1926, Publicis Groupe is headquartered in Paris, France.

Company size
10,001+
Company stage
IPO
Headquarters
Paris, France
Founded
1926

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