Head of Marketing

Duties & Responsibilities

• Develop and continuously refine short-term and long-term marketing strategies across all channels and brands, ensuring cohesion with business direction from strategy through execution
• Adjust campaigns and programs based on current and projected performance, and identify growth opportunities and risks through data and research
• Bridge the gap between product management, sales, and marketing, aligning strategies with the goals of each brand and product, and support sales and revenue-generating activities from planning to execution
• Serve as a key stakeholder to the Product team, supporting go-to-market plans, product launches, and customer lifecycle initiatives under the product-led growth strategy
• Oversee all facets of marketing (digital, PR, events, sponsorships, programs, content, etc.) and their members, acting as the central point of contact and ensuring timely delivery and proper resource allocation
• Plan and deliver customer events, including pocket sessions, and support telco conferences in the Philippines and globally
• Lead company-wide events for RISE Group employees, including the year-end and mid-year parties
• Drive employer branding initiatives and internal communications that strengthen RISE's culture and employer reputation
• Manage the creation and production of company merchandise for events, campaigns, and employer branding
• Coach, motivate, and develop a strong, high-performing Marketing team that delivers with agility and quality
• Craft and drive integrated branding, campaigns, and communications for each brand, ensuring consistency with branding standards across all channels
• Oversee digital marketing programs, including SEO/SEM, marketing database, email, social media, and display advertising
• Lead customer, market, competitor, and sales-enablement analyses, and report brand and channel performance to senior management
• Set and administer marketing budgets, including costs, return on investment, and profit-loss projections, and act as the point of escalation in vendor and agency negotiations
• Make high-level decisions along with senior management on matters relating to Marketing

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or a related field
• 7+ years of experience in marketing, with at least 5 years in a marketing leadership role overseeing multi-channel strategy and teams
• Experience in service-industry marketing leadership, including telco, fintech, tech, or other subscription/service-based businesses, and exposure to B2B and enterprise marketing
• Demonstrated experience managing marketing budgets, vendor relationships, and cross-functional stakeholders at a senior level
• Experience building and leading teams across multiple marketing disciplines (digital, brand, events, communications)