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Publicis Groupe

Runs advertising and digital transformation services

Programmatic Specialist

Performance & Paid MarketingConfirmed live in the last 24 hours
Full-timeRome, Metropolitan City of Rome Capital, ItalyNo salary listed

About the Job

Requirements

  • At least 3 years of experience in the media field.
  • Fluency in written and spoken Italian and English.
  • Knowledge of the programmatic buying ecosystem.
  • Experience with online marketing and advertising solutions, including display and CPM and CPA business models.
  • Basic knowledge of ad server tracking systems.
  • Ability to plan, organize, manage time, and prioritize tasks.
  • Ability to communicate effectively in writing and verbally with internal and external customers.
  • Ability to work independently and complete assignments within provided instructions, routines, and accepted practices.
  • Attention to detail and ability to work in a team.

Responsibilities

  • Be responsible for accounting and campaign management for top group clients.
  • Maintain current knowledge of best practices, strategies, and offerings in programmatic media, including DSPs, exchanges, SSPs, and DMPs.
  • Monitor daily performance and proactively address discrepancies.
  • Act as a programmatic media expert in a client-facing capacity.
  • Evaluate programmatic media partners, technology, and platforms.
  • Work on campaigns in Southern Europe.

About the Company

Publicis Groupe

Runs advertising and digital transformation services

Publicis Groupe runs advertising, media buying and digital transformation services for companies that want to reach consumers, coordinate campaigns and improve their business systems. Its agency network includes creative and media specialists, while Publicis Sapient builds and modernizes the technology behind clients' operations. Epsilon adds customer data and marketing technology that connect brands with audiences and measure campaign results. Clients pay for consulting, campaign creation and execution, with production and media costs billed through alongside the group's service work. Founded in 1926, Publicis Groupe is headquartered in Paris, France.

Company size
10,001+
Company stage
IPO
Headquarters
Paris, France
Founded
1926

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