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TikTok

Short-form video platform with ads

Senior Product Manager - Business Center and Business Account

Product ManagementUpdated on Nov 9
Full-timeSeattle, WA, USAIn-person

About the Job

Requirements

  • A Bachelor of Arts or Bachelor of Science degree is required.
  • At least 3 years of experience as a Product Manager managing full product cycles, integrating customer feedback, and driving prioritization is required.
  • At least 2 years of experience building and launching advertising interfaces or platform products is required.
  • The candidate must be able to collaborate cross-functionally, influence product management and engineering teams, and work effectively with engineering, design, data science, and other teams.
  • The candidate must have problem-solving and analytical skills and be able to use data to guide product decisions and improve performance.
  • The candidate must be able to articulate complex product concepts to technical and non-technical stakeholders.

Responsibilities

  • Drive the evolution of Business Center solutions to meet the needs of advertisers and business owners, and recommend and prioritize features to enhance user experience and performance.
  • Explore opportunities for full-funnel marketing practices within TikTok and develop scalable product solutions to support growth.
  • Collaborate with cross-functional teams to identify business challenges, set objectives, and define product strategies; lead alignment across functions and stakeholders to refine requirements and execute the roadmap.
  • Use customer feedback, user research, behavioral data, and other insights to identify opportunities for growth and improvement.
  • Track and analyze key product metrics to inform decisions and drive continuous improvement.
  • Monitor ad tech industry trends and emerging technologies and apply that knowledge to innovate advertising solutions.

Desired Qualifications

  • Experience as a Product Manager building and launching advertising interface or platform products.
  • Experience working in fast-paced environments, particularly in rapidly evolving industries.
  • Organizational and analytical skills in global, cross-functional roles.

About the Company

TikTok

Short-form video platform with ads

TikTok is a short-form mobile video platform that lets people create, discover, and share quick videos. Users upload vertical clips, edit them with built-in tools, and browse a personalized feed powered by an algorithm that highlights relevant content. Advertisers can use in-feed ads, branded hashtags, and the Business Center to plan and measure campaigns, making it easy for brands to reach a global audience. Its goal is to inspire creativity and bring joy by helping people express themselves and by connecting brands with a wide audience.

Company size
10,001+
Company stage
Grant
Total funding
$740K
Headquarters
Santa Monica, CA
Founded
2016

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