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Geico

Geico

Direct-to-consumer auto insurance with online services

AEO Outreach Manager

Full-Time
$109.7k - $172.2k/yr
Senior
New York, NY, USA+1 more

More locations: Bethesda, MD, USA

Hybrid

Three days in the office per week required.

No H1B Sponsorship

About the job

Requirements
  • At least 6 years of experience in SEO, off-page SEO, earned media, or link acquisition, preferably within an agency or in-house marketing team, with a demonstrable record of securing placements in high-authority publications.
  • Working understanding of how large language models retrieve, ground, and cite sources, including retrieval-augmented generation, citation behavior across ChatGPT, Perplexity, Gemini, and Google AI Overviews, and how off-site consensus drives AI visibility.
  • Practical experience managing brand entity data across structured sources and understanding how entity consistency affects machine interpretation of a brand.
  • Ability to read and specify schema.org structured data and evaluate whether a page is machine-readable; ability to brief developers precisely without writing production code.
  • Experience with AI visibility measurement platforms such as Profound, Google Search Console, and GA4; ability to build a defensible measurement narrative and distinguish correlation from causation.
  • Experience operating within legal, compliance, or brand review processes, ideally in insurance or financial services, with sound judgment regarding external claims.
  • Demonstrated ability to manage agency partners to defined outcomes, including quality control over source selection and outreach practices.
  • Ability to translate technical AI search concepts into clear business framing for senior stakeholders and write concisely and precisely under scrutiny.
  • Ability to manage concurrent outreach campaigns and reporting cycles in a fast-paced environment without losing quality or accuracy.
  • A proactive mindset and ability to revise approaches as model behavior and AEO best practices change.
Responsibilities
  • Identify and pitch high-authority publications, ratings bodies, databases, and directories that large language models crawl to verify real-world brand entities.
  • Ensure GEICO’s core entity attributes are present, accurate, and consistent across authoritative external sources.
  • Secure linked and unlinked GEICO brand mentions in high-trust third-party consensus sources, including comparison and personal-finance publishers, expert roundups, and community platforms.
  • Build and maintain accurate GEICO representation in Reddit, Quora, and industry forums; monitor sentiment and factual accuracy and correct misrepresentation through appropriate, disclosed channels.
  • Partner with community outreach and publisher networks to place clear, factual, structured information where AI systems look for agreement across sources.
  • Develop assets, data points, and proof points that make GEICO easy for AI systems to cite accurately.
  • Coordinate with Content and Web Development to ensure public-facing digital assets use clean schema markup and structured data architectures that AI agents can parse.
  • Ensure on-site entity signals reinforce off-site placements.
  • Own the accuracy of GEICO’s presence in Wikidata, business databases, and profile records that feed model grounding.
  • Resolve conflicting or outdated entity data at the source.
  • Track citation share, share of voice, source-level mention frequency, and sentiment by line of business using GEICO’s AI visibility platform.
  • Build recurring readouts connecting outreach activity to measurable movement in AI visibility and deliver findings-forward reporting to senior leadership.
  • Analyze which external sources competitors are winning citations from, diagnose why, and translate findings into a prioritized outreach roadmap designed to displace competitors.
  • Manage outreach agency partners, including scope definition, quality standards, source-quality guardrails, performance review, and budget tracking against program outcomes.
  • Partner with SEO, Content Strategy, Brand, Legal, Product, and Corporate Communications so outreach targets reinforce broader organic and brand priorities.
  • Build source qualification criteria, pitch frameworks, outreach tracking, escalation paths, and documented standards that allow the program to scale beyond a single practitioner.
Desired Qualifications
  • Experience in an agency or in-house marketing team.
  • Experience operating within legal, compliance, or brand review processes in insurance or financial services.

About the company

GEICO provides auto, motorcycle, RV, boat, and home/renters insurance directly to consumers. Customers obtain quotes online, purchase coverage, and manage policies or file claims through geico.com. It distinguishes itself by selling directly to customers (no brokers), keeping costs down, and offering a large online suite for quotes, policy management, and claims. Its goal is to offer affordable, convenient insurance and build strong brand loyalty through accessible online services.

Company Size

10,001+

Company Stage

Acquired

Total Funding

N/A

Headquarters

Tulsa, Oklahoma

Founded

1936

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Simplify Jobs

Simplify's Take

What believers are saying

  • GEICO opened Tampa’s 190,000-square-foot campus on May 7, 2026, targeting 1,500 jobs.
  • Daimler Truck Financial Services and Motive expanded DriveEasy Pro, boosting commercial auto penetration in 2026.
  • AM Best affirmed A++ on 2026 underwriting gains, with nearly $4.2 billion in 2025 profit.

What critics are saying

  • Pennsylvania settled GEICO’s AI cancellation probe in May 2026, tightening underwriting oversight.
  • Westerfield v. GEICO and Kane v. GEICO allege premium manipulation, threatening mass discovery.
  • Florida’s Aug. 2026 rate cuts pressure margins if GEICO’s commercial growth stalls.

What makes Geico unique

  • Berkshire Hathaway backs GEICO, preserving A++ capital strength and underwriting discipline in 2026.
  • Nancy Pierce, CEO since December 8, 2025, brings four decades of GEICO operating experience.
  • GEICO’s direct model and DriveEasy Pro telematics differentiate pricing across nearly 40 trucking states.

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Benefits

Health Insurance

Dental Insurance

Vision Insurance

Paid Vacation

Paid Sick Leave

401(k) Retirement Plan

Professional Development Budget

Company News

CoinCentral
Aug 10th, 2026
Berkshire Hathaway (BRK.B) stock: Greg Abel puts $20 billion to work - here's what he bought.

Berkshire Hathaway (BRK.B) stock: Greg Abel puts $20 billion to work - here's what he bought. Berkshire Hathaway (BRK.B) stock rises as Greg Abel deploys $20B in equities and buybacks, cutting the cash pile for the first time in four years. By Trader Edge August 10, 2026 3 Mins Read Tldr. * Berkshire's cash pile dropped to $364.7 billion, down 4% from its record high of $397.4 billion * Berkshire became a net stock buyer for the first time in 14 quarters, with $20 billion net equity purchases * $10 billion went into Alphabet and $6.8 billion into Taylor Morrison Home * Berkshire repurchased $4.5 billion of its own stock in Q2, plus another $3.3 billion in July * Operating profit rose 16% to $12.98 billion, though GEICO underwriting profits fell 45% Greg Abel's second quarter as Berkshire Hathaway CEO sent a clear message: the waiting is over. Berkshire ended June with $364.7 billion in cash and Treasury bills. That sounds like a lot, and it is. But it marks the first decline in four years, down from a record $397.4 billion in March. The drop came from real spending. Berkshire bought $23.5 billion in equities and sold $3.7 billion, making it a net buyer for the first time in 14 quarters. Its largest net equity outlay since early 2022. That $20 billion net purchase included $10 billion more invested in Alphabet. Berkshire also completed its $6.8 billion acquisition of Taylor Morrison Home during the quarter. Abel's first shareholder letter as CEO stressed patience and discipline. The Q2 numbers suggest he also means action when the price is right. CFRA analyst Cathy Seifert told Reuters that Abel was "slowly, gradually and subtly" asserting himself as Berkshire's new leader. Buybacks signal confidence in Berkshire's own value. One of the loudest signals from the quarter was Berkshire buying itself. The company spent $4.5 billion on buybacks in Q2, a dramatic jump from just $235 million in Q1. Berkshire's policy only allows repurchases when Abel, consulting with Buffett, believes the stock trades below intrinsic value. Berkshire then spent another $3.3 billion in July, bringing total buybacks since April to nearly $8 billion. Gabelli Funds portfolio manager Macrae Sykes told CNBC the buybacks showed management saw "good value for money" in their own stock. Barclays had estimated Q2 buybacks in the $5 to $11 billion range. UBS forecast $8.5 billion. The $4.5 billion came in below both, but still dwarfed Q1. Operating earnings mostly strong, GEICO a weak spot. Operating profit rose 16% to $12.98 billion for the quarter. Berkshire Hathaway Energy jumped 27%. BNSF Railway gained 6%. Manufacturing, service and retail earnings climbed 24% to nearly $4.5 billion. Insurance was the soft spot. Underwriting earnings fell 13% and insurance investment income dropped 9%. GEICO took the hardest hit, with underwriting profits down 45%. After stripping out favorable currency moves, operating earnings grew closer to 6%, according to market data. Berkshire also trimmed its DaVita position just before the dialysis company's stock dropped 23% following a weak Q2 earnings report. The sale was not discretionary. Under a 2024 agreement, DaVita is required to buy back enough Berkshire-held stock each quarter to keep Berkshire's stake at or below 45%. The trim involved just under 183,000 shares, worth $36.5 million at roughly $200 per share based on volume-weighted average pricing. Berkshire's full Q2 portfolio snapshot, which will detail all equity buys and sells, is expected in the coming week.6 Stop guessing and start investing with confidence. KnockoutStocks gives you the AI insights, market intelligence, and stock research you need to spot opportunities, cut through the noise, and make smarter investment decisions - all in one powerful platform. Simply use coupon code SPECIAL50 at checkout to claim your exclusive discount. Limited Time Offer Get 3 free stock ebooks. Discover top-performing stocks in AI, Crypto, and Technology with expert analysis. * Top 10 AI Stocks - Leading AI companies * Top 10 Crypto Stocks - Blockchain leaders * Top 10 Tech Stocks - Tech giants

Fort Worth Star-Telegram
May 20th, 2026
Tarrant jury awards $39M to Good Samaritan who lost legs in crash on Texas 121.

Tarrant jury awards $39M to Good Samaritan who lost legs in crash on Texas 121. Updated May 20, 2026 6:03 PM Gift Article A Tarrant County jury returned a $39 million verdict last week in a civil case over a car crash that ended with a Good Samaritan losing both of his legs, according to court documents. The plaintiff, David Vaughn, was driving along Texas Highway 121 in Hurst on the night of Aug. 26, 2022, when he found an SUV stopped in his lane of travel, according to the lawsuit. Vaughn steered to avoid the SUV, but clipped the back corner before stopping in front of the vehicle to offer assistance to the driver, Theresa Arrington, the suit stated. After Vaughn got out of his car, a Nissan Sentra driven by another defendant, Bamwesige Kisuuli, entered the scene at a high rate of speed, according to the suit. Kisuuli swerved, over-corrected and lost control of his car as he tried to avoid hitting Arrington's SUV, the suit stated. As a result, Vaughn was struck and pinned between the back bumper of his vehicle and the front bumper of Kisuuli's Nissan Sentra, according to the suit. The impact ripped Vaughn's left leg off, and damaged his right leg to an extent that it was later amputated at the hospital. Kisuuli was intoxicated while speeding in the Sentra, attorneys wrote in the suit. Kisuuli was arrested on a charge of intoxication assault with a vehicle, but a grand jury declined to indict him and the criminal case was dismissed, according to court records. The lawsuit alleged that Arrington was negligent in choosing not to move her car out of the lanes of oncoming traffic, that Kisuuli was negligent in failing to drive sober and adequately control the car. Since the time of the crash, Vaughn has lived with chronic pain and phantom limb pain as well as nerve damage, his attorney, Brian Butcher, said. "The evidence showed that the driver of the car that stalled had ample opportunity to get to a safe place on the shoulder, but chose to come to a rest on the highway," Butcher said. "After she made that decision, the danger was compounded by the fact that instead of calling for emergency help, she chose to sit on the highway for as much as 30 minutes waiting for a friend to get there." The jury's verdict found that both of the defendants shared some of the responsibility for Vaughn's injuries. Attorneys for the defendants could not immediately be reached for comment. Butcher, an attorney with the Fort Worth-area Noteboom Law Firm, will pursue a separate lawsuit against Geico, which provided insurance for the defendants, in an effort to get the insurer to pay the money the jury awarded as damages in the case, he said. "He feels like an enormous weight has been lifted off his shoulders," Butcher said of his client. "The lawsuit has added agony on top of agony for several years." Butcher described his client as "the type of person who would give the shirt off his back to help somebody." "I have no doubt that at the time he was injured, he was trying to help somebody that he saw was exposed to tremendous danger," Butcher said. This story was originally published May 20, 2026 at 5:56 PM. May 20, 2026 4:44 PM Fort Worth May 20, 2026 12:03 PM Fort Worth Star-Telegram Lillie Davidson is a breaking news reporter for the Fort Worth Star-Telegram. She graduated from TCU in 2025 with a bachelor's degree in journalism, is fluent in Spanish, and can complete a crossword in five minutes.

ProgramBusiness.com
May 18th, 2026
GEICO becomes platinum sponsor of Small Business Expo.

GEICO becomes platinum sponsor of Small Business Expo. Small Business Expo, founded in 2008, is the nation's largest business networking and educational event series for small business owners. Published on May 18, 2026 GEICO has announced it is now a platinum sponsor of Small Business Expo, expanding its commitment to meeting small business owners where they are and supporting business growth through accessible, tailored insurance solutions. Through its nationwide sponsorship, GEICO is driving awareness and engagement around its presence at Small Business Expo events while positioning the brand as a trusted partner for small business growth. The effort extends beyond on-site activations to deepen connections with small business owners and grow adoption of GEICO's expanding small business offerings. GEICO recently participated in the Small Business Expo in New York City, engaging directly with small business owners and showcasing its evolving commercial insurance portfolio. The company will continue its presence at upcoming expos in Boston on May 27, Los Angeles on Sept. 30, Dallas on Nov. 4, and Atlanta on Dec. 16 as part of its multi-city strategy. Across these events, GEICO is highlighting insurance solutions designed to work as hard as small business owners do. Its offerings include customizable coverage for commercial auto, general liability, business owner's policies (BOP), and other essential protections, helping businesses guard against risks such as accidents, property damage, and liability claims while simplifying coverage with flexible, all-in-one solutions. Small Business Expo, founded in 2008, is the nation's largest business networking and educational event series for small business owners, connecting attendees with products, services, and resources to help them grow and succeed. GEICO (Government Employees Insurance Company), the third-largest auto insurer in the U.S., was founded in 1936 and insures vehicles in all 50 states and the District of Columbia. GEICO, a member of the Berkshire Hathaway family of companies, constantly strives to make lives better by protecting people against unexpected events while saving them money and providing an outstanding customer experience. Along with personal auto insurance, commercial auto, and personal umbrella coverages are also available. Homeowners, renters, condo, flood, identity theft, term life, and more coverages are written through non-affiliated insurance companies and are secured through the GEICO Insurance Agency, LLC. Visit GEICO.com for a quote or to learn more. Get the latest insurance market updates and discover exclusive program opportunities at ProgramBusiness.com.

Business Wire
May 7th, 2026
GEICO opens new Tampa campus with plans to add 1,500 jobs by 2027

GEICO has officially opened a new 190,000-square-foot campus at Corporate Oaks Business Park in Tampa, with plans to add 1,500 jobs. The insurer has already filled over 500 positions and aims to hire an additional 500 employees through 2026, with further recruitment expected in 2027. The ribbon-cutting ceremony featured State Rep. Susan Valdés and Tampa Bay Economic Development Council CEO Craig Richard. GEICO now employs approximately 4,400 people across Florida, including locations in Tampa, Lakeland and Jacksonville. The company has partnered with the University of Tampa and University of South Florida for talent recruitment. As Florida's second-largest auto insurer, GEICO has maintained a presence in the state for over 30 years. The expansion follows similar investments in other key markets, including North Texas.

Associated Press
Apr 16th, 2026
GEICO earns A++ rating as Berkshire Hathaway's equity hits $720B

AM Best has affirmed GEICO's Financial Strength Rating of A++ (Superior) and Long-Term Issuer Credit Ratings of "aaa" (Exceptional), with stable outlooks. The ratings apply to all members of Government Employees Group, based in Chevy Chase, Maryland. The affirmation reflects GEICO's strongest balance sheet strength, strong operating performance and favourable business profile. The insurer reported a combined ratio of 85.5% in 2025, generating nearly $4.2 billion in underwriting gains, outperforming the private passenger automobile industry on five- and 10-year averages. GEICO benefits from brand recognition, national market position and its direct business model, which provides an underwriting expense advantage. The ratings also reflect support from parent National Indemnity Company and ultimate parent Berkshire Hathaway, which holds nearly $720 billion in stockholders' equity.