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Publicis Groupe

Runs advertising and digital transformation services

Strategy Business Director

Brand & Creative MarketingConfirmed live in the last 24 hours
Full-timeLondon, UKNo salary listed

About the Job

Requirements

  • Strong strategic planning craft and a genuine interest in creating work that makes a meaningful difference for clients.
  • An analytical mindset, with the ability to turn audience, behavioural and cultural insight into clear strategic thinking.
  • A strong understanding of connected communications planning across PESO and how different touchpoints work together.
  • Knowledge of marketing effectiveness and how measurement can be built into planning from the outset.
  • Experience solving complex strategic challenges, including situations where information may be incomplete.
  • The ability to communicate complex thinking clearly through compelling presentations and data-led storytelling.
  • A collaborative approach to leadership, with the ability to coach others, share knowledge and constructively challenge teams, clients and senior stakeholders.

Responsibilities

  • Own the strategic planning standard for a leading finance client, helping teams turn briefs into consistently strong, insight-led work.
  • Translate audience, behavioural and performance data into meaningful insights that unlock creative and communications opportunities.
  • Lead connected communications planning across PESO, ensuring strategic thinking translates clearly across channels and touchpoints.
  • Bring strategy and execution closer together, partnering with planning and activation teams to create rigorous, effective media work.
  • Build effectiveness and measurement into strategic thinking, connecting brand-building ambitions with performance outcomes.
  • Strengthen planning capability through coaching, feedback, learning sessions and the sharing of great work across teams.
  • Take on complex briefs and planning challenges, contributing fresh thinking, innovation and new ways of working that strengthen Spark Foundry’s planning product.

About the Company

Publicis Groupe

Runs advertising and digital transformation services

Publicis Groupe runs advertising, media buying and digital transformation services for companies that want to reach consumers, coordinate campaigns and improve their business systems. Its agency network includes creative and media specialists, while Publicis Sapient builds and modernizes the technology behind clients' operations. Epsilon adds customer data and marketing technology that connect brands with audiences and measure campaign results. Clients pay for consulting, campaign creation and execution, with production and media costs billed through alongside the group's service work. Founded in 1926, Publicis Groupe is headquartered in Paris, France.

Company size
10,001+
Company stage
IPO
Headquarters
Paris, France
Founded
1926

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