Account Based Marketing – Senior Manager


Updated on 5/17/2024

Veeva Systems

Veeva Systems

5,001-10,000 employees

Cloud solutions for life sciences sector


Remote in USA

Required Skills
  • 5+ years of experience in B2B software marketing, preferably in customer marketing, field marketing, or demand generation
  • 2+ years of experience with ABM (both strategy and execution) or highly targeted marketing campaigns for high-value accounts or verticals
  • Strong project and program management skills with the ability to drive both planning and execution.
  • Experience with digital marketing, including paid media and paid social programs
  • Strong interpersonal skills and experience working directly with sales teams and customers
  • Experience with Salesforce CRM and Pardot (or comparable marketing automation platform)
  • Highly motivated, passionate, organized, and accountable
  • Exemplary verbal and written communication skills
  • Ability to prioritize activities effectively under aggressive timelines, while ensuring a high level of accuracy and attention to detail
  • Strong team player who is also able to operate independently
  • Bachelor's degree required
  • Work with sales and strategy leadership to identify top target accounts and objectives that drive growth and enable customer success
  • Develop and execute targeted, integrated campaigns and programs for key accounts, collaborating closely with sales, strategy, and cross-functional marketing teams
  • Identify, manage, and develop customer advocacy campaigns with enterprise and emerging companies across that enable Veeva marketing to lead with customer success and value
  • Oversee the timely execution of resources, logistics, budgeting, scheduling, digital, and social media strategies for all ABM campaigns
  • Track program results, measure success and report metrics to stakeholders across the business
  • Define and implement repeatable processes to expand the ABM program across all strategic accounts globally
  • Cultivate long-term relationships with customers and colleagues in marketing, sales, and strategy

Veeva Systems offers industry cloud solutions for the life sciences sector, providing technologies such as Vault Clinical Data Management, Vault EDC, Vault Coder, Vault Clinical Operations, Vault RIM Suite, Vault Quality Suite, Vault Safety Suite, Veeva Medical Suite, Veeva Data Cloud, and Veeva Commercial Cloud to support critical functions from R&D through commercialization. These technologies aim to streamline quality processes, manage clinical data, and improve regulatory compliance for life sciences companies.

Company Stage


Total Funding



Pleasanton, California



Growth & Insights

6 month growth


1 year growth


2 year growth



Parental leave


Free food

Health, dental, & vision insurance

Gym membership reimbursement