Summer 2026

Technical Sales Intern

Posted on 12/11/2025

Deadline 12/23/27
Daktronics

Daktronics

1,001-5,000 employees

Sells LED displays and related services

Compensation Overview

$17.50 - $22/hr

+ Relocation Assistance

No H1B Sponsorship

Brookings, SD, USA

Hybrid

May work from multiple locations, including home-based office.

US Citizenship, US Top Secret Clearance, Canada Citizenship, Canada Top Secret Clearance, UK Citizenship, UK Top Secret Clearance Required

Category
Sales & Account Management (1)
Requirements
  • Preferred applicants will be currently enrolled in accredited bachelor’s program in Electrical Engineering, Industrial Engineering, or Computer Software related degree.
  • Helpful minors include technical sales, entrepreneurial studies/management, marketing, economics, or certificate/coursework in personal selling or technical sales.
  • Will consider May 2026 graduates.
  • Completion of sophomore year in good academic standing.
  • Must be able to take a semester off from school to complete the internship, if applicable. Taking a semester off means no class obligations either online or in person during the duration of the internship.
  • Must be able to commit to at least 40 hours per week. Overtime will be required, as needed, to support special events and travel.
  • Unofficial transcripts or web transcripts must be submitted with application.
  • Willing to travel up to 30% of the time (50 days). Generally, 5-15 trips ranging from 2-13 days including weekends with the average being two (2) days away.
  • Ability to travel by air and ground. Valid driver’s license. Must be able to meet and maintain Daktronics Driving Eligibility Requirements. Motor vehicle records will be checked.
  • Comply with Federal Motor Carrier Safety Administration (FMCSA) requirements for operating Commercial Motor Vehicles (CMV): Be at least 21 years of age; Obtain state & company certification to operate a CMV with a gross vehicle weight rating from 10,001 to 26,001 pounds; Employees will be required to participate in a driver exam road test; Pass a medical exam, which includes drug test.
  • Physically able to connect trailer to vehicle.
  • Be able to operate large trucks with or without trailers safely in various weather and traffic conditions.
  • You can quickly learn technical product features and functions and can communicate to non-technical customers and users.
  • Can capture and evaluate non-technical customer feedback and organize to communicate to technical product managers and developers.
  • You have a strong interest in sports and can relate to stakeholders of sporting applications.
  • May work from multiple locations, including Daktronics offices and/or home-based office.
  • Excellent verbal and written communication skills.
  • Fluent in English, written and verbal. Knowledge of Spanish or French helpful.
  • Daktronics does not sponsor, renew, or extend immigration visas for this position.
Responsibilities
  • Learn sales strategies including inside sales, business-to-business (B2B), service sales, and advertising sales: Job shadow our professional sales team. Demonstrate products, visit customers, may attend trade shows. Give customer presentations. Conduct research.
  • Contribute to Daktronics Intern Group: Monthly luncheons. Attend Toastmasters. Recruiting events. Give internship capstone presentation and attend colleagues’ presentations.
  • Experience manufacturing through production rotation.
  • Build and maintain professional relationships.
Desired Qualifications
  • Helpful minors include technical sales, entrepreneurial studies/management, marketing, economics, or certificate/coursework in personal selling or technical sales.

Daktronics designs, sells, and services electronic scoreboards and digital display systems, including LED video displays and digital billboards for sports venues, shopping malls, transportation agencies, healthcare facilities, and other customers in the UK and worldwide. Its products are customized for each client and supported by services from creative design and event production to sports marketing, installation, and ongoing operation. The company differentiates itself through tailored, end-to-end solutions and strong local service (notably in the UK), financing options, and a software platform called Venus Control Suite that lets customers manage and control their displays. Its goal is to help clients engage audiences and maximize the return on their digital display investments by providing high-quality products, comprehensive support, and efficient management tools.

Company Size

1,001-5,000

Company Stage

IPO

Headquarters

Brookings, South Dakota

Founded

1968

Simplify Jobs

Simplify's Take

What believers are saying

  • MLB upgrades at Diamondbacks, Mariners, Cubs boost Daktronics' sports venue presence.
  • LAX installs 15,000 sq ft displays across Tom Bradley Terminal by 2027.
  • 7-10% CAGR targets leverage $800M installed base for software/services growth.

What critics are saying

  • Absen undercuts Daktronics pricing by 30-50%, eroding 3.3% US market share.
  • Leyard displaces Daktronics in MLB with finer 8mm pixels within 12 months.
  • Pixellot automates graphics, slashing Camino 8 demand in 80% minor leagues.

What makes Daktronics unique

  • Camino 8 integrates real-time data from Venus Control Suite and Data Studio via cloud.
  • Camino 8 offers broadcast CG output for LED displays and TV streams simultaneously.
  • FrameWrx Instant Branding auto-applies logos and colors to templates instantly.

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Benefits

401(k) Retirement Plan

Employee Stock Purchase Plan

Employee Assistance Program

Disability Insurance

Unpaid Time Off

Company News

Daktronics
May 5th, 2026
Instant Branding in FrameWrx: on-brand content, made easy.

Instant Branding in FrameWrx: on-brand content, made easy. Creating consistent, professional content shouldn't slow your team down. Whether you're supporting high school athletics, promoting a local business, or keeping a community informed, time and bandwidth are limited and branding often becomes the bottleneck. That's why Daktronics is introducing Instant Branding in FrameWrx. This is a smarter, faster way to create on-brand digital display content without starting from scratch. Why Instant Branding matters. Across schools, businesses, and community organizations, communication happens constantly in very public spaces. From game-day graphics to promotions and announcements, teams need content that looks professional and stays consistent, even when time is tight. Instant Branding removes the friction that slows teams down by giving them a reliable, on-brand starting point every time. With Instant Branding, you get: * A faster way to create everyday content * Consistent branding without manual redesign * Professional-looking visuals without design expertise How Instant Branding works in FrameWrx. In FrameWrx, simply apply your organization's name, logos, and brand colors once, and they'll be automatically used across all compatible templates. Every piece of content starts polished and on-brand. * No guessing * No redesigning every graphic * No starting from a blank screen Instead, you choose a template, make quick edits, export your finished project and publish with confidence. Why teams love Instant Branding: * Your brand is built in from the start * Consistent, professional content every time * Faster creation to keep up with your quick schedule * Staff can see how their brand will in each template before even editing With FrameWrx, create content that looks professionally designed without needing a designer. That means fewer delays, less back-and-forth communication, and more confidence when publishing content. A smarter starting point for every message. Instant Branding isn't about adding steps, it's about removing them. By eliminating the need to start from scratch or manually apply brand elements, FrameWrx helps schools, businesses, and community organizations focus on what matters most: clear, confident communication. Explore Instant Branding or schedule a demo to see it in action.

Daktronics
Apr 28th, 2026
Unveiling Camino 8: A closer look at what's new.

Unveiling Camino 8: A closer look at what's new. With the release of Camino 8, Daktronics is introducing the next generation of its real-time render engine, built to help teams turn live data into compelling, dynamic visuals. In a recent episode of The Daktronics Experience podcast, Camino Solutions Engineer Eric Edens joined the team to share how Camino 8 came together and what it unlocks for game-day storytelling. Building Momentum Through Real-World Projects Over the past few years, the Camino team has been quietly building toward this release while gaining valuable experience through high-profile projects across professional and collegiate sports. Eric shared examples from venues like the LA Kings, New England Patriots, and several major college programs, where Camino has been used to visualize real-time data in new and engaging ways. One standout example came from hockey, where Camino was used to display live "players on ice" graphics that update automatically with line changes, penalties, and shifts. By relying on real-time data and built-in logic, operators no longer need to manually switch graphics as conditions change. Instead, the system responds on its own, freeing staff to focus on other parts of the show while giving fans a clearer picture of what's happening during play. Designed for Creatives, Not Just Engineers A major focus of Camino 8 was improving usability. Earlier versions of Camino were powerful but often felt like they were built primarily for technical users. With Camino 8, the team set out to shorten the learning curve and make the software feel familiar for artists already working in tools like Cinema 4D or After Effects. Workflows such as animation, keyframing, and logic creation have been redesigned to feel more intuitive. Rather than writing scripts or memorizing syntax, users can now build conditions and behaviors through guided visual tools. This makes it easier for motion designers and video creatives to step into live graphics without needing an engineering background. More Connected, More Flexible Workflows Camino 8 is also more tightly integrated with Daktronics' broader control ecosystem. Through cloud connectivity and Data Studio integration, users can access real data as soon as they open the software. This allows teams to build and test graphics outside the control room, replay games, or even work remotely while still seeing how content responds to live data. For venues where operators cannot easily see all displays from the control room, this flexibility opens the door to faster iteration and more confident decision-making. Content can be refined and adjusted without interrupting live workflows. A More Powerful Real-Time Render Engine Under the hood, Camino 8 includes an updated real-time render engine designed to make better use of system resources. While Eric avoided specific performance numbers, the takeaway was clear: teams can now push more pixels, more objects, and more animations without sacrificing playback reliability. As displays continue to grow larger and pixel pitches get tighter, this efficiency becomes increasingly important. Camino 8 is built to keep pace with the evolving demands of modern venues. Expanding Beyond the Video Board For the first time, Camino 8 also introduces a dedicated broadcast CG option. This allows Camino to be used not only for LED displays but also as part of a broader production workflow, supporting key/fill output for broadcast, streaming, or in-venue video. With a single editor and shared graphics platform, teams can streamline content creation and trigger graphics across multiple outputs from one system. Looking Ahead Camino 8 represents a significant step forward for real-time graphics and live event storytelling. By combining more intuitive workflows, deeper data integration, and a more powerful render engine, it gives production teams new tools to engage audiences and elevate the game-day experience. The full episode is available now, including a video version for those who want to see Camino 8 in action.

Yahoo Finance
Apr 9th, 2026
Daktronics reaffirms 7%-10% revenue growth target, plans shift to higher-margin software and services

Daktronics used its 2026 Investor Day to reaffirm financial targets of 7-10% compound annual growth rate, focusing on expanding higher-margin software and services whilst improving manufacturing efficiency. The display technology company generated over $800 million in trailing 12-month revenue. Chairman Andrew Siegel highlighted opportunities to leverage Daktronics' installed base to build recurring services and software businesses. Currently, 89% of revenue comes from products and installation, with 11% from aftermarket services and software. CEO Ramesh Jayaraman outlined a three-year plan centred on organic growth and operational excellence. The company operates across 100-plus countries and manufactures in the US, China, Ireland and Mexico. Daktronics is expanding focus on vertical markets including government, control rooms and houses of worship.

The Stadium Business
Apr 9th, 2026
Tech stack: NHL, San Francisco Giants and more.

Tech stack: NHL, San Francisco Giants and more. The National Hockey League (NHL) has announced the opening of the NHL Innovation Lab, a simulated arena environment that will help the league office and its technology partners create tools for use by venue and hockey operations staff, as well as game officials, coaches and players. The NHL has worked on the Lab in partnership with Verizon and the New Jersey Devils, whose home arena, Prudential Center, will house the experience. The Lab will serve as a centralised space to explore practical applications of emerging technologies that support in-ice performance, game operations and fan engagement. The league will test several new initiatives in and around Prudential Center's adjacent practice rink. The deployment of Verizon's private 5G wireless network will provide the Lab with a dedicated high-speed wireless infrastructure, which is designed to enhance game-day operations and the overall fan experience. The NHL is the first US professional sports league to establish a dedicated facility for testing, validating and incubating technology in a simulated arena environment. The San Francisco Giants Major League Baseball team has entered into a multi-year partnership with ElevenLabs, an AI research and product company. ElevenLabs will become the presenting sponsor of the Champions Suite at Oracle Park and will also deploy its AI voice and audio technology throughout the ballpark. The Giants will use the partnership to elevate fan engagement and optimise operations across areas such as ticketing, merchandise, food ordering and ballpark FAQs, as well as in-game activations such as live dubbing and multilingual audio at Oracle Park. The University of Southern California has appointed audiovisual boards manufacturer Daktronics to install 22 LED displays across its sports venues, including LA Memorial Coliseum, Galen Center, Dedeaux Field and Rawlinson Stadium. The largest display is being installed at LA Memorial Coliseum, home of the USC Trojans American football team. In the west end zone, a new 40-foot-high by 150-foot-wide display is being fitted, featuring more than 5 million LEDs, an increase of 238% on the previous display. Galen Center, home of USC's basketball teams, will be fitted with a new centrehung display and ribbon displays, while Dedeaux Field, home of the university's baseball team, will feature a new display measuring 25 feet high by 50 feet wide. Soccer fans visiting Rawlinson Stadium will also be able to sample a new 11-foot-high by 20-foot-wide display. The Kia Oval, home of Surrey County Cricket Club, has launched a new mobile ticketing app ahead of the 2026 season. The new app will allow fans to manage their tickets for Surrey and England matches. The app includes an improved login process that links directly to fans' Surrey ticketing account, greater information relating to entrances and stands, a detailed event schedule, improved fraud-prevention technology, and easier ticket transfer.

Yahoo Finance
Apr 8th, 2026
LAX upgrades Tom Bradley International Terminal with 30+ Daktronics LED displays totalling 15,000 square feet

Los Angeles World Airports has selected Daktronics to upgrade digital displays at LAX's Tom Bradley International Terminal, installing more than 30 LED screens across seven media wall configurations throughout 2026. The system totals over 15,000 square feet of digital canvas featuring more than 300 million pixels. The displays will be integrated throughout the terminal, including gate areas, arrival ramps, baggage claim carousels and ticket counter areas. Screen specifications range from 1.5-millimetre to 2.5-millimetre pixel spacing, with the largest installation covering 8,119 square feet. The modernisation aims to enhance the travel experience for millions of annual passengers passing through the international terminal. The complete installation is expected to be finished in 2027, providing flight information and wayfinding throughout the passenger journey.

INACTIVE