Demand Generation Specialist
Confirmed live in the last 24 hours
Vidyard

201-500 employees

Video messaging and hosting for sales engagement
Company Overview
Vidyard is a leading company in the field of video messaging, hosting, and buyer engagement solutions, catering to the evolving needs of modern sales and marketing. The company's culture is centered on customer satisfaction, as evidenced by their commitment to transforming buyer engagement and the positive feedback from their users. Their competitive advantage lies in their specialized focus on video solutions, which are increasingly crucial in today's digital marketing landscape.
Data & Analytics

Company Stage

Series C

Total Funding

$150.8M

Founded

2011

Headquarters

Kitchener, Canada

Growth & Insights
Headcount

6 month growth

-24%

1 year growth

-29%

2 year growth

-38%
Locations
Remote
Experience Level
Entry
Junior
Mid
Senior
Expert
Desired Skills
Sales
Communications
Salesforce
Marketing
CategoriesNew
Social Media
Social Media Marketing
Social Media Strategy
Requirements
  • Minimum of 2 years experience as a marketing specialist or demand generation specialist in B2B software
  • Strong technical aptitude and ability to learn new tools quickly
  • Experience working closely with sales and partner teams
  • Experience working with Salesforce and/or equivalent CRM systems, webinar platforms, and reporting software such as Looker or Power BI
  • Hands-on experience project managing initiatives from start to finish
  • Strong knowledge of demand generation best practices
  • Attention to detail and ability to work effectively under tight deadlines
  • Strong communication and cross-functional collaboration skills
Responsibilities
  • Create strategic demand generation plans and execute against them to meet pipeline, revenue, and user growth goals
  • Work with cross-functional marketers to build engaging programs to achieve quarterly plans
  • Create messaging and communications that align with common goals
  • Leverage channels such as advocate referrals, in-person/virtual events, paid media, and email to drive demand generation
  • Write content to support demand generation emails, ads, and campaigns
  • Measure the performance of marketing programs and assess against goals
  • Evaluate potential programs alongside leadership
  • Collaborate on strategic initiatives, identify influencers and partnerships, and promote Vidyard solution