AJ Bell provides online investment platforms and stockbroker services in the UK for both direct-to-consumer (D2C) clients and financial advisers. It offers Self-Invested Personal Pensions (SIPPs), Individual Savings Accounts (ISAs), and general investment accounts through its platforms, allowing users to buy, hold, and manage a wide range of investments. The platform charges administration fees, transaction fees, and earns interest on client cash balances, with revenue tied to user activity and account sizes. What sets AJ Bell apart is its dual-market approach, serving both retail investors and advisers with competitive pricing and a user-friendly experience, plus a broad suite of investment options. The company’s goal is to grow its customer base and assets under administration by expanding the number of clients and the value of their accounts.
Company Size
501-1,000
Company Stage
IPO
Headquarters
Salford, United Kingdom
Founded
1995
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