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Upfluence

Platform connects brands with social influencers

Senior Influencer Strategist

Brand & Creative MarketingConfirmed live in the last 24 hours
Full-timeLyon, France€35k - €40k /yr

About the Job

Requirements

  • A Master’s degree or equivalent Bac+5 is required.
  • At least three years of digital project management experience, ideally in an agency, is required.
  • Excellent written and spoken French is required.
  • Very good written and spoken English is required for work with international clients and team members.
  • Professional, entrepreneurial, or self-directed experience creating web content, including social media accounts, social posts, and sponsored campaigns, and managing communities is required.
  • An interest in data and tracking campaign performance is required.
  • The ability to defend operational recommendations to clients by phone or in writing and structure reasoning is required.
  • Familiarity with high-tech and innovation topics, including ChatGPT, artificial intelligence, and live shopping, is required.
  • An interest in using social networks and influencer marketing in digital strategies is required.

Responsibilities

  • Develop digital strategies involving affiliate marketing, lead generation, and brand awareness, with influencer marketing as a primary lever.
  • Provide creative strategic recommendations based on numerical data, benchmarks, and audits, aligned with objectives and key performance indicators.
  • Keep current with trends and best practices in digital strategy and influencer marketing.
  • Manage and monitor influencer marketing campaigns, including setting objectives and key performance indicators with clients, building schedules, measuring performance, and reporting results.
  • Recommend current channels and content formats, such as data visualisation, videos, podcasts, and webinars.
  • Set up and monitor campaign amplification advertising on Instagram, Twitter, and LinkedIn, ensure proper execution, and report performance.
  • Develop processes, training, and workshops to help the team build skills and experience.
  • Manage several web project managers.
  • Contribute ideas for developing processes needed to support startup growth.

Desired Qualifications

  • Digital project management experience in an agency is preferred.

About the Company

Upfluence

Platform connects brands with social influencers

Upfluence provides a technology-driven platform for influencer marketing that helps brands find and collaborate with social media influencers. It lets brands search for influencers based on criteria like audience demographics, interests, location, and engagement metrics, and then manage campaigns from a centralized hub. The platform tracks performance using engagement data, identifies fake followers, and blends sales data with engagement metrics for accurate results. It also supports affiliate programs so influencers can drive sales at lower costs. The business runs on a subscription model, with additional services such as campaign strategy consulting and custom analytics reports. Upfluence differentiates itself with its comprehensive influencer discovery and management tools, built-in analytics, and affiliate program support. Its goal is to help brands increase visibility and sales by effectively executing influencer and affiliate marketing campaigns at scale.

Company size
51-200
Company stage
Series A
Total funding
$9.5M
Headquarters
New York City, New York
Founded
2013

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