Paid Media Buyer
About the job
- 2–4 years of experience managing pay-per-click campaigns, ideally in an agency or fast-paced in-house environment.
- Proven expertise in Google Ads (Search, Display, Shopping), Meta Ads, and other paid platforms.
- Strong analytical skills with experience in Google Analytics, attribution modeling, and conversion tracking.
- Hands-on experience with tools such as Google Tag Manager, Looker Studio, SEMrush, or similar.
- Proficiency in A/B testing and landing page optimization.
- Strong Excel/Sheets skills, including pivot tables, data visualization, and forecasting models.
- Plan, execute, and optimize paid media campaigns across Google Ads, Bing, Meta (Facebook/Instagram), YouTube, and LinkedIn.
- Manage keyword research, audience targeting, ad copywriting, bidding strategies, and campaign testing.
- Monitor campaign performance daily to ensure key performance indicators (CPA, ROAS, CTR, CVR) are consistently met or exceeded.
- Collaborate with designers and content creators to develop high-converting ad creatives and landing pages.
- Provide regular performance reports and actionable insights using tools like Google Analytics, Looker Studio, and Excel/Sheets.
- Conduct A/B and multivariate testing across ad creatives, copy, landing pages, and bidding strategies.
- Stay current on pay-per-click trends, platform updates, and industry best practices.
- Google Ads and Meta certifications are a plus.
About the company
Sunny Health & Fitness provides a broad range of home gym equipment, including exercise bikes, treadmills, rowers, and elliptical machines, sold directly to consumers through its online platform. Its products are designed to help people maintain a healthy lifestyle at home, offering reliable and affordable options with warranties to ensure customer trust. The gear works as standard cardiovascular and strength-training machines—consumers choose equipment suitable for their space and fitness goals, and use at-home routines supported by the company’s direct-to-consumer sales model. The company differentiates itself from competitors through direct online sales, competitive pricing, frequent promotions, and warranties, prioritizing customer satisfaction and accessibility. Its goal is to make quality home fitness equipment easy to buy and dependable for everyday use.
Company Size
51-200
Company Stage
N/A
Total Funding
N/A
Headquarters
Industry, California
Founded
2002
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Simplify's Take
What believers are saying
- Sunny AI Fitness Coach 2.0 launched August 2025, boosting engagement and personalization.
- SunnyFit’s March 2026 anniversary promotion shows active user growth and retention investment.
- The JLL deal positions Sunny for broader connected-fitness sales across US and UK markets.
What critics are saying
- JLL integration can distract management and dilute margins through 2026.
- Google Play shows AI Fitness Helper beta, signaling product still requires refinement.
- A class-action treadmill investigation in December 2025 threatens brand trust and warranty costs.
What makes Sunny Health & Fitness unique
- SunnyFit app bundles AI coaching with Sunny equipment, reinforcing an integrated ecosystem.
- The 2025 JLL Fitness acquisition expands Sunny’s UK and European distribution reach.
- Sunny sells direct-to-consumer, controlling pricing, promotions, and customer relationships.
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Benefits
- Health Insurance
- Dental Insurance
- Vision Insurance
- Life Insurance
- 401(k) Company Match
- Paid Sick Leave
- Paid Holidays
- Paid Vacation
- Employee Discounts