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MKS Instruments

Instruments and process control for manufacturing.

Director – Website and Ecommerce

Marketing Generalist & ManagementConfirmed live in the last 24 hours
Full-timeAndover, MA, USA

About the Job

Requirements

  • A bachelor's degree in marketing, digital marketing, business, communications, information systems, or a related field is required; an advanced degree is preferred.
  • At least 10 years of experience leading website, eCommerce, digital marketing, or digital customer experience functions, preferably in a global B2B or technical environment.
  • Demonstrated experience managing complex website ecosystems, eCommerce platforms, web development projects, UX/UI initiatives, AEO and SEO programs, and analytics-driven optimization.
  • Strong understanding of B2B eCommerce, digital customer journeys, content strategy, search optimization, marketing technology, CRM integration, and web performance measurement.
  • Understanding of AI tools and processes for internal efficiency and external customer engagement.
  • Ability to lead cross-functional programs involving marketing, IT, product management, sales, customer service, external agencies, and global stakeholders.
  • Experience leading teams, managing vendors, setting priorities, and converting business requirements into deliverable roadmaps and measurable outcomes.
  • Experience with headless or composable commerce architecture, server-side rendering, AEO and SEO remediation, and large-scale website redesign or consolidation programs.
  • Familiarity with SAP-connected B2B commerce environments, purchasing and order management workflows, and self-service customer portals.
  • Experience supporting global brand initiatives across digital properties.
  • Knowledge of industrial technology, semiconductor, photonics, advanced electronics, or manufacturing markets.
  • Experience building or scaling distributed web development teams and working with remote resources.

Responsibilities

  • Lead the strategy, roadmap, governance, and continuous improvement of MKS customer-facing websites and eCommerce experiences across the global web ecosystem.
  • Drive execution of the One MKS website transformation, improved navigation, application-led content architecture, product pathways, and enhanced findability.
  • Oversee eCommerce capabilities supporting B2B customer purchasing, including order placement, order status, shipment tracking, invoice access, and self-service functionality.
  • Manage website and eCommerce project priorities, backlog, resources, dependencies, timelines, and stakeholder expectations to ensure timely delivery of business-critical initiatives.
  • Partner with Marketing Communications, divisional marketing, product management, sales, IT, customer service, external agencies, and regional teams to align web and eCommerce activity with business priorities.
  • Lead resolution of AEO, SEO, site performance, content, analytics, platform, and customer-experience issues, ensuring the site is technically sound and optimized for organic visibility and engagement.
  • Provide leadership for web development resources, including internal team members, contractors, agency partners, and future development staff supporting front-end and back-end execution.
  • Establish web governance processes, standards, workflows, performance measures, documentation, and operating rhythms to improve transparency and execution velocity.
  • Support Strategic Plan and Annual Budget planning by identifying web/eCommerce investment needs, business justification, risks, resourcing requirements, and expected impact.
  • Use data, analytics, voice-of-customer input, and internal stakeholder feedback to identify opportunities to improve digital engagement, conversion, usability, revenue, and customer satisfaction.
  • Serve as the accountable business owner for the website and eCommerce roadmap, balancing long-term transformation with near-term operational needs.
  • Bring disciplined project management, cross-functional follow-through, and proactive risk escalation to a complex global digital environment.
  • Communicate with executive stakeholders, business partners, and technical teams, translating business requirements into achievable digital solutions.
  • Develop and coach team members while strengthening accountability, collaboration, documentation, and best-practice sharing across the web/eCommerce function.
  • Champion a customer-first mindset and ensure digital experiences reflect the MKS brand, business strategy, and expectations of technical B2B audiences.

About the Company

MKS Instruments

Instruments and process control for manufacturing.

MKS Instruments provides instruments, subsystems, and process-control solutions for advanced manufacturing, serving sectors like semiconductors, electronics packaging, and specialty industrial applications. Its products range from individual components to integrated systems that measure, monitor, and analyze key process parameters, complemented by services such as system integration, custom engineering, and on-site commissioning and training. The company differentiates itself with a vertically integrated model and a broad portfolio that enables end-to-end solutions and long-term customer relationships across multiple high-tech industries. Its goal is to help customers improve quality and efficiency in manufacturing through reliable technologies and comprehensive support.

Company size
1,001-5,000
Company stage
IPO
Headquarters
Andover, MA
Founded
1961

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