Promo and Loyalty - Marketing Specialist

General information

Hospital Name: National Veterinary Associates

Job Type: Support Center

Employment Type: Permanent

Description & Requirements

Promo and Loyalty Marketing Specialist

Location: Remote

Job Type: Full-Time

Team: Marketing, Support Center, Pet Resorts

Reports To: Senior Manager, Marketing – Product and Lifecycle

Are you passionate about pets, social media, and building engaging digital communities? NVA Pet Resorts is looking for a Promo and Loyalty Marketing Specialistto drive our social media presence across a growing multi-location portfolio.

About NVA
National Veterinary Associates (NVA) is a leading global veterinary community of more than 1,500 independently managed veterinary hospitals providing specialty, emergency, and general practice medical care and pet resorts, united in the love of animals and the people who love them. With its mission to improve the comfort and well-being of pets by providing progressive and compassionate care, NVA is committed to innovating and serving the needs of pet owners in its local communities around the world.

About Pet Resorts and PetSuites

For over 20 years, NVA has been the leader of the pack in pet resorts, offering exceptional services for both dogs and cats. Our trusted team of professionals delivers memorable experiences with personalized service, making our resorts a loving and fun home away from home for pets.

With 150+ locations, service offerings include boarding, daycare, training, and grooming. Guests stay happy with premium amenities including large play yards, water features, and unique play structures.PetSuites of America is the leading brand with 75+ locations nationwide.The remainder are a collection of popular local and regional brands.

Job Summary:

The Promo and Loyalty Marketing Specialist is responsible for leading the marketing strategy, promotional planning, and execution that drives awareness, enrollment, engagement, and long-term value from the company's new loyalty program and related promotions and benefits. This role serves as the primary marketing owner for loyalty and promotions, planning, executing and optimizing promotional and loyalty initiatives that drive customer acquisition, retention, frequency and lifetime value across the company’s portfolio of pet resorts. This role partners closely with Product, Email, Web, Analytics, Brand and Financial partners, to integrate promotions into customer journeys and ensure offers are effectively communicated across marketing channels. The ideal candidate combines strong loyalty strategy, promotional knowledge, cross functional project management, and analytical rigor to measure impact on retention and overall business growth.The goal is to increase customer engagement, using loyalty and promotional levers, to drive retention and life time value through a newly developing loyalty program.

Key Responsibilities:

Promotions: 

• In partnership with finance and analytics, develop and execute promotional and loyalty strategies that support customer acquisition, retention, frequency and revenue goals. 
• Define and manage a promotional calendar across national and local marketing initiatives.  
• Partner with Lifecycle and Brand teams to integrate promotional offers into acquisition, onboarding, engagement and retention journeys. 
• Develop and manage testing roadmaps, including offer structure, targeting, timing and channels, driving for ongoing optimization. 
• Partner with field marketing and resort operations teams to support local and pilot promotional initiatives while scaling appropriately across the national presence 

Loyalty

• Compare and track loyalty programs and related offers across competitors to identify gaps and opportunities. 
• Identify opportunities to improve customer engagement and lifetime value through targeted offers, rewards, incentives and loyalty program enhancements.  
• Monitor and analyze promotional loyalty program performance, providing monthly readouts to operations, finance and leadership. 
• Partner with analytics to develop and enhance reporting and performance dashboards for promotions and loyalty effectiveness and impact 
• Develop and maintain clear, customer-centric messaging frameworks that articulate loyalty program benefits across all marketing touchpoints, including paid media, email, web, app and in resort. 

Requirements:

• Bachelor’s degree in Communications, Marketing, Journalism, or a related field. 3 – 5 years demonstrated experience in loyalty program marketing, promotional, CRM, or retention marketing — strongly preferred. 
• Strong understanding of loyalty program mechanics, member lifecycle strategy, and customer engagement best practices. 
• Excellent written and verbal communication skills; ability to distill evolving promotions and benefits into clear, compelling messaging. 
• Analytical mindset with experience using data to drive marketing decisions and optimize performance. 
• Detail oriented, self-starter who thrives in a fast-paced, cross-functional environment. 
• Excellent written and verbal communication along with strong interpersonal skills – ability to tailor communication to specific audience (site leaders up to PRLT) 
• Ability to manage multiple projects simultaneously, work under pressure and meet complex deadlines. 
• Ability to work independently and as part of a collaborative team. 
• Responsive to feedback and strives for continuous professional development.