Red Bull

Manufactures and markets energy drinks

On Premise Festival & Events Manager

Marketing Generalist & ManagementConfirmed live in the last 24 hours

Full-timeMumbai, Maharashtra, IndiaNo salary listedIn-person

About the Job

Requirements

A minimum of 3 years of sales and/or consumer event experience.
In-depth knowledge of On Premise and event marketing.
Strong event and festival industry knowledge.
Excellent planning and project management abilities.
Strong negotiation skills.
Ability to cultivate a team environment.
A creative mindset.
Exceptional communication skills, including presentation and training abilities.
Willingness to work weekends and nights.

Responsibilities

Represent and uphold the Red Bull On Premise culture and act as an ambassador for the brand and product with the team and On Premise Network.
Monitor brand image standards in line with Red Bull's premium values.
Execute and adapt international marketing guidelines to meet local market needs.
Own the local strategy for growing Red Bull availability, activation, and presence across the events landscape, and contribute significantly to the On Premise Business Plan.
Manage Red Bull event tools and point-of-sale materials, including setup and warehousing logistics, and monitor their impact on consumption.
Track, record, and evaluate results of event activities.
Exchange information and best practices with the national On Premise team.
Use agencies, logistics partners, and promoters to maximize impact.
Monitor market trends, seek business opportunities, and identify opportunities to improve or add sales and marketing activities.
Allocate point-of-sale tools and monitor their correct placement.
Manage and grow a network of external promoters, key influencers, national decision makers, and local-scene contacts.
Collaborate with brand, culture, sports, and Red Bull Media Network marketing teams.
Map and identify new listing opportunities for Red Bull across the events landscape.
Maintain existing partnerships and grow Red Bull's presence at events through marketing activations and point-of-sale materials.
Train On Premise teams to deliver marketing initiatives, point-of-sale materials, and event tools effectively.
Develop new marketing activations to influence consumers and grow Red Bull consumption.
Apply industry marketing initiatives to strengthen relationships with decision makers and staff.
Adapt national campaigns for the events landscape.
Use the global Red Bull events portfolio for consumers and industry.
Create, develop, and deliver local Red Bull party and social events.
Identify and deliver opportunities to use event assets from marketing teams, including Culture and Sports.
Work with brand marketing to localize Red Bull party and social assets, including creative materials, point-of-sale materials, and social media assets.
Work with brand marketing to develop consumer activations that increase the impact of events.
Work with Red Bull Media Network to increase the overall reach of events.

Job Description

KEY RESPONSIBILITIES

1. “Living” the Red Bull On Premise culture

Assume and live the Red Bull OP culture. Art of Musketeering spirit at the base of all action.
A "can-do" attitude, hands-on mentality and talk about opportunities instead of challenges.
Be an active ambassador for the Red Bull brand and product in front of the team and the On Premise Network.
Monitor image standards regarding the brand premium values of Red Bull.

2. Management & Leadership of On Premise Event Marketing

Responsible for executing and adapting the international marketing guidelines according to the market needs.
Own the local strategy for growing Red Bull availability, activation and presence across the events landscape.
Significant contribution to the On Premise Business Plan.
Management of Red Bull event tools and POS including logistical requirements of (set up and warehousing) while also monitoring their impact on consumption.
Track, record and evaluate all results of event activities implemented.
Maintain a constant exchange of information and best practices with the national On Premise team.
Utilise resources and infrastructure (agencies, logistic partners, promoters) for maximum impact
Permanent observation of market trends and active search for new business opportunities in the market, identifying potential for improving and adding new sales & marketing activities.
Responsible for allocation of POS tools and monitoring their correct placement.
Manage and grow a strong network of external promoters, key influencers, national decision makers, and the local scene
Strong collaboration with marketing teams (brand, culture, sports, Red Bull Media Network).

3. Increase Availability & Activation

Responsible for mapping and identifying new listing opportunities for Red Bull across the events landscape.
Maintaining existing partnerships and growing our presences at the event through marketing activations and POS.
Train On Premise teams to ensure world class activation of marketing initiatives, POS and event tools.
Development of new marketing activations to further impact the consumer and grow consumption of Red Bull
Applying Industry Marketing initiatives to strengthen relationships with decision makers and staff.
Development and the translation of national campaigns into the events landscape

4. Red Bull Owned Events

Leverage the global Red Bull events portfolio for consumers & industry
Create, develop and deliver local Red Bull party & socializing events
Identify and deliver on opportunities to utilize Red Bull event assets from marketing teams (Culture, Sports etc)
Collaborate with brand marketing to localize Red Bull party & socializing assets to the market (Key creative, POS, social media assets etc)
Collaborate with brand marketing to develop impactful consumer activations to support and further increase the impact of our events
Collaborate with Red Bull Media Network to increase overall reach of the events.

Qualifications

EXPERIENCE, KNOWLEDGE & SKILLS

Minimum of 3 years sales and/or consumer event experience.
In-depth knowledge of the On Premise and event marketing.
Strong event and festival industry knowledge.
Excellent planning and project management abilities.
Strong negotiation skills.
Ability to cultivate a team environment.
Creative mind.
Exceptional communication skills, including presentation and training abilities.
Willing to work weekends and at nights.

Additional Information

The description of this job offer is intended to collect the information necessary to identify, in a general and non-exhaustive manner, the general characteristics of the position, with the aim of allowing those who wish to apply and participate in the selection process to do so with full legal guarantees. You are also informed that Red Bull India Private Limited (‘Red Bull India’) will treat your application and those of other candidates with full respect for current legislation and fundamental rights; in particular, equal treatment and non-discrimination. Likewise, those who wish to start the process are informed that no rights can be expected as a result of this job offer.
Please note that Red Bull India never asks for information unrelated to the job application process, such as bank or credit card data and never charges any fees to apply to any jobs.
It has been brought to the attention of Red Bull India that certain individual/s posing as a ‘HR Executive’ of Red Bull India are fraudulently enticing unsuspecting candidates with fake job offers at Red Bull India by using fake appointment letters and/or interview letters in return for money, at times terming such money as a ‘refundable security deposit’.
Please be informed and cautioned that Red Bull India does not have any association with such individual/s and never charges prospective employees any money for hiring purposes. People receiving any such communications requesting money should not act on them and are instead encouraged to report such individual/s to Red Bull India.
Red Bull India will not be responsible to anyone acting on an employment offer not directly being made by Red Bull India.
Red Bull India reserves the right to take legal action, including criminal action, against anyone attempting to misuse the brand name, brand logos and the names/designations of our employees for illegal and unauthorized activities.
For further information on Fraud Warning please visit: https://policies.redbull.com/policies/RedBull.com_IN/202309211109/en_IN/fraud_warning.html

About the Company

Red Bull

Manufactures and markets energy drinks

Red Bull makes and markets energy drinks. It focuses on a signature global beverage and uses a distinct marketing strategy to build the brand. How it works: the drink combines ingredients such as caffeine and sugars (originally based on Krating Daeng) and is carbonated for Western palates, distributed worldwide through large-scale marketing, sponsorships, and events to boost sales. How it differs: it remains privately held by the founding families, avoiding public funding, and relies on a marketing-heavy approach—extreme-sports sponsorships, high-profile events, and a strong brand identity—rather than conventional product features alone. What it aims to do: maintain leadership in the energy-drink category, grow globally through branding and partnerships, and continue expanding its product line and presence without going public.

Company size: 10,001+
Company stage: Not listed
Total funding: Not listed
Headquarters: Salzburg, Austria
Founded: 1984

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