Job Summary

The Manager, Physician Relations & Referral Development is responsible for developing and executing a referral development strategy aimed at increasing referral volumes and revenue within a defined region. This role focuses on building and maintaining strong relationships with referring providers and facilities, both internally and externally. Responsibilities include strategic planning, marketing implementation, barrier resolution, and collaboration with operational teams. The incumbent will lead business-to-business outreach efforts, develop quarterly sales plans driven by data, and track performance through detailed reporting and the use of CRM tools. This position serves as a key liaison to enhance referral integration and provider relations across the healthcare system.

Description

Referral Development Strategy

Develops and implements a referral development plan targeting providers and facilities to positively impact revenue.
Focuses strategically on both internal and external referral sources to increase referral volumes.
Facilitates relationships with community and Emory physicians to improve access and referral patterns.

Relationship Management

Maintains existing relationships and establishes new relationships with referring providers.
Acts as a liaison between referring physicians and Emory Healthcare providers to strengthen physician relations.
Resolves clinical and operational issues encountered by referring providers.

Marketing & Outreach

Develops and executes business-to-business marketing and sales plans targeting referring physicians.
Leads the strategy, planning, and execution of marketing activities that support referral growth.

Data Analysis & Reporting

Develops and utilizes databases to track referring physician demographics, trends, and other relevant data.
Creates quarterly sales plans and reports based on volume data obtained from claims tools and Epic dashboards.
Tracks activities and outcomes through a Physician Relationship Management (PRM) tool and generates performance reports.

Collaboration & Growth Initiatives

Partners with operational teams to identify and remove barriers to growth.
Collaborates across the business development team to support system-wide growth initiatives.
Tracks and follows up on open issues or escalations to ensure timely resolution.

Strategic Leadership

Leads strategic initiatives that enhance referral integration across the healthcare system.
Identifies specialty and subspecialty growth opportunities to drive financial performance and referral expansion.

Additional Duties

Performs other related duties as assigned.

Minimum Required Qualifications: Education - Bachelor's degree in Marketing, business, healthcare, or related fields. Experience - 3 years minimum experience in healthcare, sales, liaison or related work Knowledge, skills, and abilities (required): - Deep understanding of healthcare market dynamics, physician alignment models, and strategic partnerships.

PHYSICAL REQUIREMENTS (Medium Max 25lbs): up to 25 lbs., 0-33% of the work day (occasionally) Lifting 25 lbs. max; Carrying of objects up to 25 lbs.; Occasional to frequent standing & walking, Occasional sitting, Close eye work (computers, typing, reading, writing), Physical demands may vary depending on assigned work area and work tasks.

ENVIRONMENTAL FACTORS: Factors affecting environmental conditions may vary depending on the assigned work area and tasks. Environmental exposures include but are not limited to: Blood-borne pathogen exposure, Bio-hazardous waste chemicals/gases/fumes/vapors, Communicable diseases, Electrical shock, Floor Surfaces, Hot/Cold Temperatures, Indoor/Outdoor conditions, Latex, Lighting, Patient care/handling injuries, Radiation, Shift work, Travel may be required. Use of personal protective equipment, including respirators, environmental conditions may vary depending on assigned work area and work tasks

Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, protected veteran status or other characteristics protected by state or federal law.

ACCOMMODATIONS: EHC will provide reasonable accommodation to qualified individuals with disabilities upon request. To request this document in an alternate format or to request a reasonable accommodation, please contact the Office of Leave and Accommodations.

PHYSICAL REQUIREMENTS: (Medium-Heavy) 36-75 lbs., 0-33% of the work day (occasionally); 20-35 lbs., 34-66% of the workday; (frequently); 10-20 lbs., 67-100% of the workday (constantly); Lifting 75 lbs. max; Carrying of objects up to 35 lbs.; Occasional to frequent standing & walking; Occasional sitting; Close eye work (computers, typing, reading, writing); Physical demands may vary depending on assigned work area and work tasks.

ENVIRONMENTAL FACTORS: Factors affecting environmental conditions may vary depending on the assigned work area and tasks. Environmental exposures include, but are not limited to: Blood-borne pathogen exposure; Bio-hazardous waste Chemicals/gases/fumes/vapors; Communicable diseases; Electrical shock; Floor Surfaces; Hot/Cold Temperatures; Indoor/Outdoor conditions; Latex; Lighting; Patient care/handling injuries; Radiation; Shift work; Travel may be required; Use of personal protective equipment, including respirators; environmental conditions may vary depending on assigned work area and work tasks.

Emory University

Provider Relations Consultant

About the Job

Requirements

Responsibilities