PepsiCo

Makes salty snacks, sodas and sports drinks

GTM Project Manager

Program ManagementPosted on Nov 12

Full-timeThailandNo salary listedIn-person

About the Job

Requirements

A bachelor's degree in Business Administration, Marketing, Economics, Finance, Engineering, or a related field is required.
At least 5 years of experience in GTM, AS&D, Sales, Commercial Strategy, Trade Marketing, Sales Operations, or Project Management is required.
Strong understanding of sales execution, distribution, outlet development, and Perfect Store is required.
Proven cross-functional project management experience is required.
Strong analytical and problem-solving capability is required.
Strong stakeholder influencing and communication skills are required.
Good Thai and English communication and presentation skills are required.
Strong Excel and PowerPoint capabilities are required.

Responsibilities

Support the GTM Lead in translating company direction and AOP priorities into execution roadmaps.
Convert strategies into clear workstreams, milestones, KPIs, owners, and execution requirements.
Identify business opportunities, execution gaps, and key risks.
Prepare GTM Monthly business reviews and recommendations for management decision-making.
Drive deployment, tracking, and continuous improvement of SOG priorities, including target deployment, coverage, outlet productivity, acquisition, activation, retention, productivity, distribution, execution compliance, placement, and execution quality.
Own end-to-end management of key projects, including Distribution, Visibility, and Core KPI, from project design through pilot, implementation, performance tracking, and sustainment.
Act as the central coordination point connecting strategy with execution across GTM, TMK, Sales, Control/Finance, IT, Supply Chain, and Sales Capability.
Align objectives, ownership, milestones, and deliverables across functions.
Establish project governance and working routines.
Facilitate cross-functional project meetings.
Track actions, issues, risks, and decisions.
Coordinate resolution of execution barriers.
Ensure supporting data, systems, processes, and resources are ready for implementation.
Escalate major risks and decisions to the GTM Lead.
Conduct market visits to validate execution and collect field feedback.

Desired Qualifications

FMCG experience is preferred.
An MBA is an advantage.
Power BI is preferred.

Overview

Support the GTM Lead in translating company strategy and AOP priorities into actionable, measurable, and sustainable AS&D execution.

The role will provide dedicated ownership for strategic initiatives including: SOG Priorities, Strategic Projects

Responsibilities

1. GTM Strategy Deployment

Support GTM Lead in translating company direction and AOP priorities into execution roadmaps.
Convert strategies into clear workstreams, milestones, KPIs, owners, and execution requirements.
Identify business opportunities, execution gaps, and key risks.
Prepare business (GTM Monthly) reviews and recommendations for management decision-making.

2. Drive AS&D Strategic Priorities

Lead deployment, tracking, and continuous improvement of the SOG priorities:

Key Accountability

Drive target deployment, coverage and outlet productivity
Drive acquisition, activation, retention and productivity
Drive distribution and execution compliance
Drive placement, compliance and execution quality

3. Strategic Project Management

Own end-to-end management of key projects including: Distribution, Visibility, Core KPI

Responsible from project design → pilot → implementation → performance tracking → sustainment.

4. Role as GTM Project Integrator

Act as the central coordination point connecting strategy with execution across:

GTM ↔ TMK ↔ Sales ↔ Control / Finance ↔ IT ↔ Supply Chain ↔ Sales Capability

Align objectives, ownership, milestones and deliverables across functions.
Establish project governance and working routines.
Facilitate cross-functional project meetings.
Track actions, issues, risks and decisions.
Coordinate resolution of execution barriers.
Ensure supporting data, systems, processes and resources are ready for implementation.
Escalate major risks and decisions to GTM Lead.
Conduct market visits to validate execution and collect field feedback.

Qualifications

Bachelor’s degree in Business Administration, Marketing, Economics, Finance, Engineering or related field; MBA is an advantage.
Minimum 5 years of experience in GTM, AS&D, Sales, Commercial Strategy, Trade Marketing, Sales Operations or Project Management.
FMCG experience preferred.
Strong understanding of sales execution, distribution, outlet development and Perfect Store.
Proven cross-functional project management experience.
Strong analytical and problem-solving capability.
Strong stakeholder influencing and communication skills.
Good Thai and English communication and presentation skills.
Strong Excel and PowerPoint capabilities; Power BI is preferred.

About the Company

PepsiCo

Makes salty snacks, sodas and sports drinks

PepsiCo makes snack foods and soft drinks that supermarkets, convenience stores and restaurants sell around the world. It owns some of the most familiar grocery brands, including Lay's and Doritos chips from its Frito-Lay division and Pepsi, Mountain Dew and Gatorade on the drinks side, along with Quaker oats and cereals. The company runs its own plants and distribution network and earns most of its money selling finished products to retailers and foodservice customers, while partner bottlers produce some of its drinks under license. PepsiCo was formed in 1965 through the merger of Pepsi-Cola and Frito-Lay and is headquartered in Purchase, New York.

Company size: 10,001+
Company stage: IPO
Headquarters: Harrison, NY
Founded: 1965

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