Director, IT Business Solutions - Enterprise Applications
About the job
- A bachelor's degree in Information Systems, Computer Science, or a related field, or equivalent experience.
- At least 10 years of progressive experience in business applications, enterprise systems, business technology, or related IT leadership roles.
- Significant experience leading ERP strategy, implementation, and optimization.
- Strong understanding of core business processes across Finance, order-to-cash, supply chain, inventory, fulfillment, and other operational functions.
- Demonstrated experience translating business problems into scalable process and technology solutions.
- A proven track record leading complex cross-functional system implementations and transformation initiatives.
- Experience developing enterprise application roadmaps, prioritizing technology investments, and managing application portfolios.
- Strong understanding of ERP master data governance, including ownership, stewardship, workflows, controls, and lifecycle management for items, customers, and vendors.
- Experience evaluating business application ecosystems and improving system-to-system data flows, integration, and automation.
- Demonstrated ability to identify technology-enabled business improvement opportunities, develop business cases, define measurable outcomes and KPIs, and prioritize investments based on business value and return on investment.
- Strong vendor, budget, and technology portfolio management experience.
- Experience building or leading internal teams and external implementation partners.
- Serve as the primary IT Business Solutions partner to leaders across Finance, Supply Chain, Operations, Fulfillment, People, Marketing, Product Management, and Product Development.
- Partner with business leaders to translate strategic priorities into a multi-year Business Solutions roadmap.
- Identify and assess technology-enabled opportunities based on business value, strategic importance, scalability, risk, effort, and investment.
- Define expected business outcomes, KPIs, and measurable value for major initiatives.
- Develop business cases and recommendations for major technology investments, including benefits, dependencies, investment requirements, and measurable return on investment.
- Prioritize the Business Solutions portfolio and measure outcomes after implementation.
- Own and manage the business application portfolio, with primary ownership of NetSuite and platforms supporting core business operations.
- Analyze end-to-end business processes and identify opportunities to reduce manual work, simplify workflows, improve scalability, and leverage existing technology.
- Assess application interactions and information exchange to identify manual handoffs, file transfers, duplicate data entry, and opportunities to automate data flows.
- Define business and application requirements and engage Data & Integration, Change Management & AI, or other IT teams for solution design and delivery.
- Lead system initiatives, implementations, upgrades, optimization efforts, and enhancement projects.
- Establish standards for solution design, system configuration, documentation, testing, release management, and change governance.
- Ensure applications remain scalable, reliable, secure, and fit for evolving business needs.
- Establish application support and escalation models with IT Service Delivery and external technology partners.
- Manage vendor relationships, licenses, contracts, application performance, and technology spend across the Business Solutions portfolio.
- Own the governance model for master data used by business applications, focusing on item, customer, vendor, and other core ERP master data.
- Own the strategy and evolution of MDM+ as the platform supporting master data creation, updates, approvals, and governance.
- Establish data ownership, stewardship, approval workflows, data standards, and accountability with business functions.
- Ensure master data processes and controls maintain data accuracy, completeness, consistency, and integrity.
- Simplify and automate master data creation and maintenance to reduce manual work and improve data quality.
- Ensure master data requirements and business rules are understood consistently across connected applications.
- Partner with Data & Integration to reflect application and master data changes in integrations and downstream data environments.
- Gather and define reporting and analytics requirements for the Business Solutions portfolio and transition them to Data & Integration.
- Build, develop, and lead a high-performing Business Solutions team and network of implementation and consulting partners.
- Lead Business Solutions initiatives across functional and IT teams while maintaining accountability for business outcomes.
- Manage budgets, vendors, and technology investments across the Business Solutions portfolio.
- Advise leadership on business processes, enterprise applications, scalability, and Business Solutions technology investment decisions.
- NetSuite experience is strongly preferred.
- Experience in consumer packaged goods, retail, e-commerce, or manufacturing environments is strongly preferred.
- Excellent leadership, communication, and stakeholder management skills, with the ability to influence business and technical leaders.
About the company
Frida designs and sells practical baby and mother care tools through direct-to-consumer channels and a broad wholesale network. Its products range from NoseFrida nasal aspirator and Windi GasPasser to bath, skincare items and an electric nail file, plus postpartum recovery products under Frida Mom and fertility tools under Frida Fertility. The company develops easy-to-use devices that address everyday parenting and maternal health needs and distributes them via its website and more than 40,000 stores in 50+ countries. Frida's goal is to help parents navigate pregnancy, infancy, recovery after childbirth, and family planning with trusted, accessible solutions.
Company Size
201-500
Company Stage
N/A
Total Funding
N/A
Headquarters
Miami, Florida
Founded
2014
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Simplify's Take
What believers are saying
- Frida told CNBC it crossed $2 billion retail sales and 30% annual growth.
- August 11, 2026 distribution at Walmart, Amazon, and Frida.com expands reach immediately.
- Kids-care monetizes aging customers in a fragmented six-to-eleven market.
What critics are saying
- June 2026 Canadian teether recall exposed microbial contamination and execution risk.
- Walmart and Amazon control pricing and placement, compressing Frida margins by 2027.
- One major safety incident can trigger delistings and destroy the brand.
What makes Frida unique
- Chelsea Hirschhorn still steers Frida’s category-creating, problem-solution brand.
- Frida Kids launched August 11, 2026 with 32 age-specific products.
- Walmart’s dedicated kids-care aisle gives Frida shelf space competitors lack.
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Benefits
Health Insurance
Dental Insurance
Vision Insurance
Life Insurance
Disability Insurance
Health Savings Account/Flexible Spending Account
401(k) Company Match
Remote Work Options
Paid Vacation
Paid Sick Leave
Paid Holidays
Parental Leave
Wellness Program
Professional Development Budget
Company Social Events
Employee Discounts
Growth & Insights and Company News
6 month growth
18%1 year growth
18%2 year growth
17%Frida introduces Personal Care for kids in a kid-first design. This 32-piece collection comes in colorful packaging that has easy-to-grip handles and kid-size pumps with controlled dispensing. August 13, 2026 Assistant Editor Frida, the brand known for reinventing categories by solving the real problems parents face, announced Frida Kids Personal Care, a new collection of 32 body, hair, and oral care products designed specifically for kids ages 6-11. Products are packaged in fun, colorful bottles and tubes to attract kids. The packaging includes easy-grip handles, controlled dispensing, kid-sized pumps, and built-in cues that help remove friction from everyday routines and give kids clearer ways to know they're doing them right. Founder, CEO, and mom Chelsea Hirschhorn worked alongside dermatologists and dentists to develop the collection, combining their expertise in age-appropriate formulas with her distinct approach to thoughtful, kid-first design. Frida follows a self-made Do It Yourself Care approach to personal care designed around developing bodies, smaller hands, and growing independence. Products are made to help kids take more ownership of everyday hygiene while giving parents one less thing to manage. Chelsea Hirschhorn said: "Independence in hygiene and self-care is a milestone for kids, but it's also a milestone for parents. Frida Kids was built to help children take ownership of the basics while giving parents the confidence to step back and let them do it themselves. The culture is pushing kids toward aspirational skincare before they've built the habits that matter most. We saw an opportunity to make hygiene, grooming, and self-care feel engaging, age-appropriate, and empowering first." Products span body care, haircare, and oral care that feature kid-friendly scents, designs, and formulas.
Baby products company Frida is expanding into kids' personal care. Published Tue, Aug 11 20268:00 AM EDT Updated 53 Min Ago 0 seconds of 3 minutes, 52 seconds Volume 90% Listen 3min Key Points * Baby products company Frida is launching a category of personal care items for kids, including body wash, deodorant, electric flossers and more, the company told CNBC exclusively. * The launch is in partnership with Walmart, a decision CEO Chelsea Hirschhorn said was strategic as the retail giant expands its kids' personal care aisle. * The announcement comes as retailers have been racing to capitalize on innovation for younger consumers. Baby products company Frida is expanding into a line of personal care products for kids ages 6 to 11 that will be sold in Walmart and on Amazon, the company told CNBC exclusively. CEO Chelsea Hirschhorn said the launch marks the next natural step for the company, which has seen its first customers age into new categories, and offers an opportunity to secure shelf space in a category that's largely untapped and unexplored. "It really wasn't necessarily only that there was this opportunity created in the retail environment or in culture, but it was really the dearth of genuine, thoughtful innovation for this stage of parenthood that felt like a rinse and repeat of our playbook in mother care and baby care," Hirschhorn told CNBC. Hirschhorn, who created the company when her first child was a baby, said the gap in the market is one she's seen firsthand as a mother of four children. As her eldest child has grown, she said there were plenty of options in the baby aisle and teen aisle, but nothing in between to address the needs of young kids' personal care. While the new category marks a significant step for the company, she said it's ensuring it's not alienating core customers looking for baby products. Since its launch, Frida has generated more than $2 billion in retail sales and grown roughly 30% annually over the past five years, the company told CNBC exclusively. Though it began as a baby products company, it's now branched out into products for pregnancy, postpartum and now kids. According to a report from Kings Research, the kids' personal care market was valued at roughly $82 billion in 2022 and was expected to reach $137 billion by 2030 at a compound annual growth rate of nearly 7%. Hirschhorn said Walmart has been curating and launching a new aisle dedicated to kids' care, where parents can find products in between baby and adult options. That dedicated shelf space, along with Walmart's reach across the country and emphasis on value, made it an ideal destination for Frida for kids, she added. "Walmart came to the table in a really exciting way and said, 'We see an opportunity in a dedicated spot for everything from tween deodorant to shampoo, nail care and oral care because this parent deserves convenience above all else,'" she said. The new products span categories including body wash, deodorant, electric flossers and more, in the price range of $6.99 to $19.99. Hirschhorn said each of the products was designed specifically for kids in this age cohort without relying on certain ingredients that might not be appropriate for their age. "It's a glaring gap," she said. "When I'm done with tear-free baby shampoo, strolling the aisles of the personal care section, the only thing that jumps out is... the section for men." Retail innovation in the tween space has been expanding over the past few years. Companies like Sephora have seen explosive growth in kids' interest in beauty, while apparel retailers have created more dedicated sizing for tweens. It coincides with Generation Alpha reshaping some of the retail landscape, as the digitally native and online-savvy cohort becomes increasingly important for brands to capture and build loyalty with. Alpha roughly starts with babies born in 2010 and goes through babies born in 2025, according to Merriam-Webster, but those start and end dates are debated. Hirschhorn said Frida is taking notice of that trend. "This is otherwise a pretty fragmented shopping experience for parents who are ready to graduate the diaper aisle," she said. "There's no holistic experience for all of the personal care products for kids with that age, and so that was a really important part for us, just as it was in mother care."
Baby products company Frida is expanding into kids' personal care. Advertisements Baby products company Frida is expanding into a line of personal care products for kids ages 6 to 11 that will be sold in Walmart and on Amazon, the company told CNBC exclusively. CEO Chelsea Hirschhorn said the launch marks the next natural step for the company, which has seen its first customers age into new categories, and offers an opportunity to secure shelf space in a category that's largely untapped and unexplored. "It really wasn't necessarily only that there was this opportunity created in the retail environment or in culture, but it was really the dearth of genuine, thoughtful innovation for this stage of parenthood that felt like a rinse and repeat of our playbook in mother care and baby care," Hirschhorn told CNBC. Hirschhorn, who created the company when her first child was a baby, said the gap in the market is one she's seen firsthand as a mother of four children. As her eldest child has grown, she said there were plenty of options in the baby aisle and teen aisle, but nothing in between to address the needs of young kids' personal care. While the new category marks a significant step for the company, she said it's ensuring it's not alienating core customers looking for baby products. Since its launch, Frida has generated more than $2 billion in retail sales and grown roughly 30% annually over the past five years, the company told CNBC exclusively. Though it began as a baby products company, it's now branched out into products for pregnancy, postpartum and now kids. According to a report from Kings Research, the kids' personal care market was valued at roughly $82 billion in 2022 and was expected to reach $137 billion by 2030 at a compound annual growth rate of nearly 7%. Hirschhorn said Walmart has been curating and launching a new aisle dedicated to kids' care, where parents can find products in between baby and adult options. That dedicated shelf space, along with Walmart's reach across the country and emphasis on value, made it an ideal destination for Frida for Kids, she added. "Walmart came to the table in a really exciting way and said, 'We see an opportunity in a dedicated spot for everything from tween deodorant to shampoo, nail care and oral care because this parent deserves convenience above all else,'" she said. The new products span categories including body wash, deodorant, electric flossers and more, in the price range of $6.99 to $19.99. Hirschhorn said each of the products was designed specifically for kids in this age cohort without relying on certain ingredients that might not be appropriate for their age. "It's a glaring gap," she said. "When I'm done with tear-free baby shampoo, strolling the aisles of the personal care section, the only thing that jumps out is... the section for men." Retail innovation in the tween space has been expanding over the past few years. Companies like Sephora have seen explosive growth in kids' interest in beauty, while apparel retailers have created more dedicated sizing for tweens. It coincides with Generation Alpha reshaping some of the retail landscape, as the digitally native and online-savvy cohort becomes increasingly important for brands to capture and build loyalty with. Alpha roughly starts with babies born in 2010 and goes through babies born in 2025, according to Merriam-Webster, but those start and end dates are debated. Hirschhorn said Frida is taking notice of that trend. "This is otherwise a pretty fragmented shopping experience for parents who are ready to graduate the diaper aisle," she said. "There's no holistic experience for all of the personal care products for kids with that age, and so that was a really important part for us, just as it was in mother care."
Launched in summer 2024, Frida's breast milk-inspired ice cream is being sold exclusively at OddFellows' New York shop in Dumbo until 10 August 2025.
Alright, let's keep an open mind about this: OddFellows Ice Cream Co., in collaboration with Frida (known for baby and birthing human products), is launching a breast-milk ice cream.