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Rituals

Luxury home and body products retailer

HR Business Partner Retail

Full-TimeUpdated on 10/15/2026
No salary listed
Mid
Antwerp, Belgium
HybridThe role includes 1–2 days per week in regional stores; other days are at the Antwerp headquarters.
People & HRHR Generalist & Employee Relations

About the job

Requirements
  • Have at least four years of experience as an HR adviser in a dynamic, commercial organization, preferably in retail, and be able to discuss HR and business issues at a strategic level.
  • Turn ideas into improvement initiatives or projects and translate an HR vision into practice.
  • Have strong knowledge of Belgian labor and social legislation, including absence and reintegration processes.
  • Have experience with data-driven work and understand how to develop the organization together with stakeholders.
  • Be experienced in coaching, developing, and supporting retail and head-office managers, and in delivering training and workshops.
  • Communicate in Dutch, French, and English; French is important because training sessions and workshops are regularly delivered in French.
  • Be hands-on and demonstrate proactivity and entrepreneurial initiative.
Responsibilities
  • Advise and coach Area Managers and Shop Managers in Flanders, based in Antwerp, helping managers support employee performance and well-being.
  • Provide operational advice on specific HR cases and tactical-strategic business partnering for the assigned regions and country.
  • Support day-to-day HR practice and work on projects involving well-being, absence, talent and performance management, and employee engagement, often with colleagues in the Netherlands.
  • Develop and deliver training sessions and workshops for managers and employees, translating HR expertise into practical guidance for the business.
  • Work one to two days per week in stores in the assigned regions and work the remaining days from the Antwerp headquarters.
  • Work as part of the Benelux HR team and collaborate closely with HR advisers in Belgium and the Netherlands.
Desired Qualifications
  • Retail experience is preferred.

About the company

Rituals is a Dutch lifestyle brand that sells luxury body care, skincare, home fragrances, and related wellness products inspired by ancient traditions. Its products use natural-origin ingredients and are organized into themed collections drawn from practices like Ayurveda and Japanese Hanami. The company sells through stores, e-commerce, and partnerships with department stores, hotels, airlines, and spas, complemented by a membership program and product refills to drive repeat purchases, with in-store experiences like tea and hand massages. Its goal is to make everyday routines mindful while growing globally and pursuing social and environmental goals, including B Corp certification and a plan for 90% natural origin ingredients and refillable packaging by 2025.

Company Size

5,001-10,000

Company Stage

N/A

Total Funding

N/A

Headquarters

Amsterdam, Netherlands

Founded

2000

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Simplify's Take

What believers are saying

  • Rituals reported €2.43 billion 2025 revenue on January 28, 2026.
  • It plans €40 million to refit 1,500 boutiques in 30 days during August 2026.
  • It is expanding in Asia, Greater China, the Middle East, and travel retail.

What critics are saying

  • The €40 million 1,500-store refit disrupts operations if execution slips in August-September 2026.
  • L'Occitane and Sol de Janeiro are taking travel-retail premium body-care space in 2026.
  • Rituals' ritual-led moat erodes if premium wellness normalizes, turning it into a commodity brand.

What makes Rituals unique

  • Rituals pairs premium body care with 11 Mind Oasis wellness experiences across Europe.
  • Its 25-year brand story and B Corp status anchor distinctive mindful-luxury positioning.
  • Refills, 90% natural-origin formulas, and in-store rituals deepen retention and pricing power.

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Benefits

  • Health Insurance
  • Gym Membership
  • Wellness Program
  • Commuter Benefits
  • Flexible Work Hours