Director of Strategic Partnerships and Influencer Marketing
Posted on 2/13/2024
Good Inside

11-50 employees

Parenting guidance for family healing.
Company Overview
Good Inside distinguishes itself in the parenting support industry by adopting a holistic approach that emphasizes emotional well-being for both parents and children, a strategy that resonates with modern families seeking comprehensive guidance. Their evidence-based programs and resources, developed by experts in child psychology and family dynamics, position them as thought leaders in fostering healthy family relationships. The company's commitment to addressing the root causes of familial challenges, rather than just surface-level issues, offers a competitive edge by providing long-term solutions that contribute to their growing reputation and influence in the field.
Education

Company Stage

Series A

Total Funding

$10.5M

Founded

2021

Headquarters

New York, New York

Growth & Insights
Headcount

6 month growth

0%

1 year growth

45%

2 year growth

59%
Locations
New York, NY, USA
Experience Level
Entry
Junior
Mid
Senior
Expert
Desired Skills
Sales
Marketing
CategoriesNew
Growth & Marketing
Requirements
  • 10+ years experience in media sales/strategic partnerships/influencer marketing
  • Track record of hitting aggressive sales targets and meeting goals
  • Deep understanding of or interest in psychology, child development, and the parenting industry
  • Excellent interpersonal, verbal/written communication, and presentation skills
  • Strong knowledge of culture, celebrity, influencer, and marketing trends
  • Solid understanding of legal, content, and FTC guidelines and restrictions
  • Project management expertise with the ability to develop, articulate, and operationalize new partnerships and new programs cross functionally
Responsibilities
  • Lead strategy, planning, negotiation, and implementation of strategic partnerships
  • Management of strategic partnerships and advertising sales
  • Develop, execute, and manage an influencer and ambassador program
  • Stay updated on industry, audience, cultural, and social media trends to create a competitive advantage and deliver highly impactful partnerships and activations
Desired Qualifications
  • Passionate about the Good Inside Mission
  • Driven, passionate, and a self-starter
  • Operates with the highest level of integrity and earns the trust of co-workers
  • Sets high standards of performance for self and others and manages well through ambiguity
  • Values truthful, direct (and compassionate!) feedback, even when it can feel uncomfortable