Good Inside

Good Inside

Subscription-based parenting guidance through podcasts

Overview

Good Inside provides practical parenting resources through a multi-channel digital toolkit for parents, caregivers, and educators. It offers a weekly podcast, social content, workshops, and downloadable guides that deliver actionable strategies for immediate use. The business blends free content with paid workshops and premium guides, with additional revenue from sponsorships on its podcast and social channels. The goal is to help families improve parenting skills and wellbeing by making accessible, practical guidance from Dr. Becky available across formats.

About Good Inside

Simplify's Rating
Why Good Inside is rated
B
Rated B on Competitive Edge
Rated A on Growth Potential
Rated C on Differentiation

Industries

Consulting

Consumer Software

Education

Entertainment

Company Size

51-200

Company Stage

Series A

Total Funding

$10.5M

Headquarters

New York City, New York

Founded

2021

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Simplify's Take

What believers are saying

  • 50% YoY revenue growth and profitability demonstrate strong unit economics and market demand.
  • 100K+ paid subscribers at $23–28/month provide recurring revenue base for expansion.
  • Multi-channel monetization through memberships, podcasts, partnerships, and books reduces single-revenue dependency.

What critics are saying

  • Big Little Feelings' $99/year courses and TikTok content capture price-sensitive parents faster.
  • Free AI tools from Google and OpenAI directly undercut GiGi chatbot subscription value.
  • US fertility rate collapse to 53.1 births per 1,000 women shrinks addressable market.

What makes Good Inside unique

  • Dr. Becky's 3.4M Instagram followers create direct distribution moat for subscriber acquisition.
  • AI chatbot GiGi personalizes parenting guidance at scale beyond competitor workshop models.
  • Good Inside Baby targets pregnancy-to-toddler gap, expanding addressable market beyond older children.

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Funding

Total Funding

$10.5M

Above

Industry Average

Funded Over

0 Rounds

Benefits

Company Equity

Paid Vacation

Paid Sick Leave

Hybrid Work Options

Company News

Good Inside
Jul 22nd, 2026
Introducing Teens & Screens: hosted by Good Inside's Dr. Becky & Dr. Sheryl.

Introducing Teens & Screens: hosted by Good Inside's Dr. Becky & Dr. Sheryl. Good Inside is bringing free, expert guidance to YouTube for parents who are raising tweens and teens in today's digital world. Table of contents. The world has changed. Parenting support should, too. Today's parents are navigating questions no previous generation has faced before. When should I give my kid a phone? How much screen time is too much? How do I set boundaries around technology without pushing them away? How do I even start talking about AI when I'm still figuring it out myself? That's why Good Inside is launching a new series on YouTube, Teens & Screens - a free bi-weekly video series helping parents navigate today's biggest technology questions. Hosted by clinical psychologists Dr. Becky Kennedy and Dr. Sheryl Ziegler, each episode pairs the developmental "why" behind teen behavior with practical strategies parents can use right away. STAY CONNECTED The guidance parents don't want to miss - age-relevant advice, expert insights, and access to live events. What you'll find in each episode. From July to December, each bi-weekly episode helps parents navigate real-life technology challenges with more confidence and connection. You'll get: * Practical scripts for conversations about phones, AI, gaming, social media, and more. * A deeper understanding of why tweens and teens react the way they do in a digital world. * Clear, actionable strategies you can use the very same day. * Guidance that helps create more connection - not more power struggles. The first two episodes, now live, dive into questions that many parents are asking right now: The #1 screen time rule for teens. Should your teen keep their phone in their bedroom overnight? Learn why one phone rule can have such a big impact on sleep, anxiety, and emotional regulation - and get practical language for setting (or resetting) bedtime phone boundaries without nightly power struggles. Why "get off your phone!" Never works. If every request to put the phone away turns into a battle, you're not alone. Learn what happens when technology designed to keep Good Inside hooked meets an adolescent brain that's still developing impulse control - and how to set boundaries that actually work. Why Good Inside is bringing this series to YouTube. Because this moment deserves expert support that's easy to access. Good Inside is making trusted Good Inside guidance available for free on YouTube- meeting parents where they already are with short, practical conversations that help make sense of today's biggest parenting questions. Keep learning with Good Inside. Become the parent you want to be. Workshops for Every Problem Most people come to Good Inside because there is a "fire" in their home. Its workshops are designed to contain that fire. And they work - every single time. Strategies & Scripts for Every Situation An Actual Parenting Village Live Events with Dr. Becky, Experts, and Coaches

Fortune
Feb 27th, 2026
Dr. Becky Kennedy's parenting empire generates $34M in revenue with 100,000 subscribers

Dr. Becky Kennedy has built Good Inside, a parenting advice business, into a $34 million-a-year company since launching on Instagram during the COVID pandemic. The profitable venture generated nearly 50% revenue growth year-over-year and employs over 60 people. Kennedy's approach treats parenting as leadership, offering digital memberships ($23.25-$28 monthly) that include workshops, video content and community support. The platform surpassed 100,000 subscribers in Q3 last year and features an AI chatbot called GiGi for personalised parenting guidance. The company raised $10.5 million from investors including Inspired Capital in 2023 and is otherwise bootstrapped. Kennedy, who has 3.4 million Instagram followers, defends charging for parenting support by comparing it to executive coaching, suggesting criticism carries hints of misogyny around maternal instinct expectations.

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