Sourcing Manager - Formulation
About the job
- A bachelor's degree in Supply Chain, Engineering, Manufacturing, Business, Chemistry, or a related field is preferred.
- At least 3 years of experience in sourcing, external manufacturing, supplier development, commercialization, manufacturing, contract development and manufacturing organization or contract manufacturing management, or a related role supporting formulated consumer products.
- Experience identifying, qualifying, negotiating with, onboarding, and managing contract manufacturers, contract development and manufacturing organizations, or other external manufacturing partners.
- Experience supporting formulated products from concept or formulation through scale-up, qualification, first production, and commercial manufacturing.
- Strong technical fluency across formulated-product manufacturing, including ingredient sourcing, batching, blending, filling, testing, stability, packaging, and regulatory or quality requirements, with the ability to apply this knowledge to sourcing decisions.
- Familiarity with the formulated-products manufacturing ecosystem.
- Strong commercial and negotiation skills, including evaluating supplier proposals, understanding cost of goods sold and key cost drivers, and negotiating business terms.
- Strong project management and cross-functional collaboration skills, with experience partnering across Product Development, research and development, Quality, Regulatory, Packaging, Supply Chain, Operations, and/or Legal.
- Experience managing requests for information, requests for quotation, requests for proposal, supplier evaluations, capability assessments, audits, or competitive bidding processes.
- Ability to evaluate risks and tradeoffs, develop clear recommendations, and move work forward with urgency.
- Ability to work in a fast-paced environment in which requirements and priorities constantly change.
- Strong written and verbal communication skills.
- Strong organizational and multitasking skills with high attention to detail.
- Ability to complete tasks independently and collaboratively as part of a team.
- Build and expand Frida’s network of contract manufacturers and development partners for formulated products, identifying suppliers with the technical capabilities, quality systems, regulatory expertise, capacity, and commercial structure required to support growth.
- Lead the identification, qualification, evaluation, negotiation, onboarding, and ongoing development of new and existing contract manufacturers and other strategic supply partners.
- Match product and formulation requirements with manufacturing partners capable of supporting formulation, batching, blending, filling, testing, validation, packaging, and commercial-scale production.
- Partner cross-functionally throughout commercialization, helping move products from formulation or concept through supplier selection, scale-up, qualification, first production, and ongoing commercial manufacturing.
- Evaluate contract manufacturers' technical capabilities, including formulation expertise, manufacturing processes, filling technologies, testing, stability programs, validation, packaging capabilities, and scalability.
- Translate product, quality, regulatory, packaging, and manufacturing requirements into sourcing strategies and supplier recommendations.
- Lead requests for quotation and competitive sourcing processes, analyze supplier proposals and cost structures, develop sourcing scenarios, and recommend partners that best balance cost, capability, quality, speed, risk, and scalability.
- Lead commercial negotiations with new and existing manufacturing partners, including product cost of goods sold, minimum order quantities, lead times, payment terms, capacity commitments, and other key business terms.
- Develop an understanding of supplier cost structures and key cost drivers, including ingredients, raw materials, manufacturing processes, packaging, testing, and production volumes, to identify opportunities for value creation.
- Assess ingredient availability, raw material cost drivers, minimum order quantities, shelf-life considerations, testing requirements, and regulatory constraints that may impact commercialization or supply continuity.
- Lead formulation transfers, supplier qualification activities, first production runs, and manufacturing transitions in partnership with Product Development, Quality, Regulatory, Supply Chain, and other cross-functional stakeholders.
- Identify and mitigate supply risks related to contract manufacturers, critical raw materials, single-source ingredients, capacity constraints, long lead times, and other potential disruptions.
- Identify alternate ingredients, suppliers, manufacturing partners, or production approaches that improve cost, quality, performance, speed, or supply continuity without compromising product requirements.
- Assess technical and commercial risks related to packaging components, filling-line compatibility, manufacturing capabilities, and production requirements and recommend solutions to mitigate risk.
- Build relationships across the formulated-products manufacturing ecosystem and use market knowledge to identify emerging capabilities, potential partners, capacity opportunities, and alternative sources.
- Monitor supplier performance and partner with Supplier Relationship Management and cross-functional teams to address performance gaps and strengthen key supplier relationships.
- Support supplier agreement negotiations and confidentiality and intellectual property protections related to formulations in partnership with Legal and other stakeholders.
- Summarize sourcing recommendations and award decisions, clearly communicating evaluation criteria, tradeoffs, risks, and business rationale to stakeholders.
- Maintain accurate product cost information and pursue cost and supplier optimization opportunities that improve cost of goods sold while maintaining quality, performance, and supply continuity.
- Execute supplier-base optimization initiatives and support Frida’s broader strategic sourcing and operational objectives.
- Travel approximately 25% to evaluate, qualify, develop, and strengthen relationships with potential and existing manufacturing partners.
- Experience within personal care, beauty, over-the-counter, consumer health, pharmaceuticals, or similar formulated and/or regulated consumer product categories is strongly preferred.
- Established supplier relationships or strong industry network knowledge is a plus.
About the company
Frida designs and sells practical baby and mother care tools through direct-to-consumer channels and a broad wholesale network. Its products range from NoseFrida nasal aspirator and Windi GasPasser to bath, skincare items and an electric nail file, plus postpartum recovery products under Frida Mom and fertility tools under Frida Fertility. The company develops easy-to-use devices that address everyday parenting and maternal health needs and distributes them via its website and more than 40,000 stores in 50+ countries. Frida's goal is to help parents navigate pregnancy, infancy, recovery after childbirth, and family planning with trusted, accessible solutions.
Company Size
201-500
Company Stage
N/A
Total Funding
N/A
Headquarters
Miami, Florida
Founded
2014
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Simplify's Take
What believers are saying
- Frida told CNBC it crossed $2 billion retail sales and 30% annual growth.
- August 11, 2026 distribution at Walmart, Amazon, and Frida.com expands reach immediately.
- Kids-care monetizes aging customers in a fragmented six-to-eleven market.
What critics are saying
- June 2026 Canadian teether recall exposed microbial contamination and execution risk.
- Walmart and Amazon control pricing and placement, compressing Frida margins by 2027.
- One major safety incident can trigger delistings and destroy the brand.
What makes Frida unique
- Chelsea Hirschhorn still steers Frida’s category-creating, problem-solution brand.
- Frida Kids launched August 11, 2026 with 32 age-specific products.
- Walmart’s dedicated kids-care aisle gives Frida shelf space competitors lack.
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Benefits
Health Insurance
Dental Insurance
Vision Insurance
Life Insurance
Disability Insurance
Health Savings Account/Flexible Spending Account
401(k) Company Match
Remote Work Options
Paid Vacation
Paid Sick Leave
Paid Holidays
Parental Leave
Wellness Program
Professional Development Budget
Company Social Events
Employee Discounts
Growth & Insights and Company News
6 month growth
18%1 year growth
18%2 year growth
17%Frida introduces Personal Care for kids in a kid-first design. This 32-piece collection comes in colorful packaging that has easy-to-grip handles and kid-size pumps with controlled dispensing. August 13, 2026 Assistant Editor Frida, the brand known for reinventing categories by solving the real problems parents face, announced Frida Kids Personal Care, a new collection of 32 body, hair, and oral care products designed specifically for kids ages 6-11. Products are packaged in fun, colorful bottles and tubes to attract kids. The packaging includes easy-grip handles, controlled dispensing, kid-sized pumps, and built-in cues that help remove friction from everyday routines and give kids clearer ways to know they're doing them right. Founder, CEO, and mom Chelsea Hirschhorn worked alongside dermatologists and dentists to develop the collection, combining their expertise in age-appropriate formulas with her distinct approach to thoughtful, kid-first design. Frida follows a self-made Do It Yourself Care approach to personal care designed around developing bodies, smaller hands, and growing independence. Products are made to help kids take more ownership of everyday hygiene while giving parents one less thing to manage. Chelsea Hirschhorn said: "Independence in hygiene and self-care is a milestone for kids, but it's also a milestone for parents. Frida Kids was built to help children take ownership of the basics while giving parents the confidence to step back and let them do it themselves. The culture is pushing kids toward aspirational skincare before they've built the habits that matter most. We saw an opportunity to make hygiene, grooming, and self-care feel engaging, age-appropriate, and empowering first." Products span body care, haircare, and oral care that feature kid-friendly scents, designs, and formulas.
Baby products company Frida is expanding into kids' personal care. Published Tue, Aug 11 20268:00 AM EDT Updated 53 Min Ago 0 seconds of 3 minutes, 52 seconds Volume 90% Listen 3min Key Points * Baby products company Frida is launching a category of personal care items for kids, including body wash, deodorant, electric flossers and more, the company told CNBC exclusively. * The launch is in partnership with Walmart, a decision CEO Chelsea Hirschhorn said was strategic as the retail giant expands its kids' personal care aisle. * The announcement comes as retailers have been racing to capitalize on innovation for younger consumers. Baby products company Frida is expanding into a line of personal care products for kids ages 6 to 11 that will be sold in Walmart and on Amazon, the company told CNBC exclusively. CEO Chelsea Hirschhorn said the launch marks the next natural step for the company, which has seen its first customers age into new categories, and offers an opportunity to secure shelf space in a category that's largely untapped and unexplored. "It really wasn't necessarily only that there was this opportunity created in the retail environment or in culture, but it was really the dearth of genuine, thoughtful innovation for this stage of parenthood that felt like a rinse and repeat of our playbook in mother care and baby care," Hirschhorn told CNBC. Hirschhorn, who created the company when her first child was a baby, said the gap in the market is one she's seen firsthand as a mother of four children. As her eldest child has grown, she said there were plenty of options in the baby aisle and teen aisle, but nothing in between to address the needs of young kids' personal care. While the new category marks a significant step for the company, she said it's ensuring it's not alienating core customers looking for baby products. Since its launch, Frida has generated more than $2 billion in retail sales and grown roughly 30% annually over the past five years, the company told CNBC exclusively. Though it began as a baby products company, it's now branched out into products for pregnancy, postpartum and now kids. According to a report from Kings Research, the kids' personal care market was valued at roughly $82 billion in 2022 and was expected to reach $137 billion by 2030 at a compound annual growth rate of nearly 7%. Hirschhorn said Walmart has been curating and launching a new aisle dedicated to kids' care, where parents can find products in between baby and adult options. That dedicated shelf space, along with Walmart's reach across the country and emphasis on value, made it an ideal destination for Frida for kids, she added. "Walmart came to the table in a really exciting way and said, 'We see an opportunity in a dedicated spot for everything from tween deodorant to shampoo, nail care and oral care because this parent deserves convenience above all else,'" she said. The new products span categories including body wash, deodorant, electric flossers and more, in the price range of $6.99 to $19.99. Hirschhorn said each of the products was designed specifically for kids in this age cohort without relying on certain ingredients that might not be appropriate for their age. "It's a glaring gap," she said. "When I'm done with tear-free baby shampoo, strolling the aisles of the personal care section, the only thing that jumps out is... the section for men." Retail innovation in the tween space has been expanding over the past few years. Companies like Sephora have seen explosive growth in kids' interest in beauty, while apparel retailers have created more dedicated sizing for tweens. It coincides with Generation Alpha reshaping some of the retail landscape, as the digitally native and online-savvy cohort becomes increasingly important for brands to capture and build loyalty with. Alpha roughly starts with babies born in 2010 and goes through babies born in 2025, according to Merriam-Webster, but those start and end dates are debated. Hirschhorn said Frida is taking notice of that trend. "This is otherwise a pretty fragmented shopping experience for parents who are ready to graduate the diaper aisle," she said. "There's no holistic experience for all of the personal care products for kids with that age, and so that was a really important part for us, just as it was in mother care."
Baby products company Frida is expanding into kids' personal care. Advertisements Baby products company Frida is expanding into a line of personal care products for kids ages 6 to 11 that will be sold in Walmart and on Amazon, the company told CNBC exclusively. CEO Chelsea Hirschhorn said the launch marks the next natural step for the company, which has seen its first customers age into new categories, and offers an opportunity to secure shelf space in a category that's largely untapped and unexplored. "It really wasn't necessarily only that there was this opportunity created in the retail environment or in culture, but it was really the dearth of genuine, thoughtful innovation for this stage of parenthood that felt like a rinse and repeat of our playbook in mother care and baby care," Hirschhorn told CNBC. Hirschhorn, who created the company when her first child was a baby, said the gap in the market is one she's seen firsthand as a mother of four children. As her eldest child has grown, she said there were plenty of options in the baby aisle and teen aisle, but nothing in between to address the needs of young kids' personal care. While the new category marks a significant step for the company, she said it's ensuring it's not alienating core customers looking for baby products. Since its launch, Frida has generated more than $2 billion in retail sales and grown roughly 30% annually over the past five years, the company told CNBC exclusively. Though it began as a baby products company, it's now branched out into products for pregnancy, postpartum and now kids. According to a report from Kings Research, the kids' personal care market was valued at roughly $82 billion in 2022 and was expected to reach $137 billion by 2030 at a compound annual growth rate of nearly 7%. Hirschhorn said Walmart has been curating and launching a new aisle dedicated to kids' care, where parents can find products in between baby and adult options. That dedicated shelf space, along with Walmart's reach across the country and emphasis on value, made it an ideal destination for Frida for Kids, she added. "Walmart came to the table in a really exciting way and said, 'We see an opportunity in a dedicated spot for everything from tween deodorant to shampoo, nail care and oral care because this parent deserves convenience above all else,'" she said. The new products span categories including body wash, deodorant, electric flossers and more, in the price range of $6.99 to $19.99. Hirschhorn said each of the products was designed specifically for kids in this age cohort without relying on certain ingredients that might not be appropriate for their age. "It's a glaring gap," she said. "When I'm done with tear-free baby shampoo, strolling the aisles of the personal care section, the only thing that jumps out is... the section for men." Retail innovation in the tween space has been expanding over the past few years. Companies like Sephora have seen explosive growth in kids' interest in beauty, while apparel retailers have created more dedicated sizing for tweens. It coincides with Generation Alpha reshaping some of the retail landscape, as the digitally native and online-savvy cohort becomes increasingly important for brands to capture and build loyalty with. Alpha roughly starts with babies born in 2010 and goes through babies born in 2025, according to Merriam-Webster, but those start and end dates are debated. Hirschhorn said Frida is taking notice of that trend. "This is otherwise a pretty fragmented shopping experience for parents who are ready to graduate the diaper aisle," she said. "There's no holistic experience for all of the personal care products for kids with that age, and so that was a really important part for us, just as it was in mother care."
Launched in summer 2024, Frida's breast milk-inspired ice cream is being sold exclusively at OddFellows' New York shop in Dumbo until 10 August 2025.
Alright, let's keep an open mind about this: OddFellows Ice Cream Co., in collaboration with Frida (known for baby and birthing human products), is launching a breast-milk ice cream.