Marketing Generalist & Management·Updated on Nov 14·
Full-timeDubai - United Arab EmiratesNo salary listedIn-person
About the Job
Requirements
A minimum of 2 years of experience in Marketing.
Ability to handle high volume with attention to detail.
Ability to cope with changing priorities and multiple tasks at the same time.
Responsibilities
Create the hotel media and marketing plan.
Implement the media and marketing plan and coordinate with agencies.
Determine overall marketing campaign return on investment, monitor and review response rates, and take corrective measures where applicable.
Play a significant role in developing the hotel Marketing budget and maintain budget control.
Create and implement Marketing activities, including collateral creation and printing, promotions and packages, advertising, market analysis, and photo shoots.
Plan, coordinate, and implement direct marketing, both online and offline.
Maintain the guest database for mailings.
Liaise with the Food and Beverage department to promote Food and Beverage outlets.
Create, coordinate, and maintain giveaways and collateral.
Ensure picture storage and distribution systems, including Picture Park and VFMLeonardo, are maintained.
Provide website content and images according to Corporate Identity.
Ensure content and photography on third-party websites are maintained.
Ensure compliance with Corporate Identity guidelines and act as brand custodian for the hotel and Kempinski brand.
Ensure creatives are reviewed and approved by Corporate Marketing in a timely manner before the advertising agency or printer proceeds.
Deliver Corporate Marketing requirements within the given deadlines.
Coordinate between the hotel, Corporate Marketing, and agencies whenever necessary.
Maintain updates of Corporate Marketing guidelines and inform colleagues.
Communicate and coordinate with internal departments, especially Sales, Public Relations, and Web, as well as with creative agencies and suppliers.
Bring ideas and participate in preparing promotional theme events, other promotional activities, and invitation lists.
Proactively promote Rooms, Food and Beverage, Banquet and Conferences, and other current or forthcoming activities that may lead to potential sources of business.
Contribute to my.kempinski by sharing Marketing best practices, including collateral, successful promotions, and outlet launches, to support inter-hotel learning and motivation.
Conduct competition checks and benchmarking, and follow up on market trends regularly.
Keep up to date with Marketing trends and tools to enhance continual learning.
Follow sales and marketing results and propose corrective actions if needed.
Take part in sales and marketing training programmes.
Keep up to date with the latest hotel developments, including activities, promotions, and rates.
Provide administrative support for the Marketing office in the absence of a coordinator.
Take on additional responsibilities and tasks according to the needs of the business and hotel.
The overall scope of the Marketing Manager is to assist the General Manager to position and promote Kempinski Hotel Palm Jumeirah and its outlets as the market leader through Marketing activities as well as to ensure compliance with the brand Kempinski.
Creater the hotel media and marketing plan.
Implement media and marketing plan and coordinate with agencies.
Determine overall marketing campaign ROI. Monitor and review the response rates in order to improve and take corrective measures (where applicable)
Play a significant role in developing the hotel Marketing budget and maintain budget control.
Create and implement all Marketing activities, including but not limited to:
Creation and print of collateral
Promotions and packages
Advertising
Market analysis
Photo-shootings
Plan, coordinate and implement direct marketing, both on- and offline.
Maintain guest database for mailings.
Liaise with F&B department to promote F&B outlets.
Create, coordinate and maintain give-aways and collateral.
Ensure picture storage and distribution systems are maintained (Picture Park & VFMLeonardo).
Provide content and images for websites according to Corporate Identity.
Ensure content and photography of 3rd party websites is maintained.
Ensure compliance with Corporate Identity guidelines.
Act as brand custodian for hotel and Kempinski brand.
Ensure all creatives are reviewed and approved by Corporate Marketing in a timely manner before the advertising agency or printer proceeds.
Attend to and deliver all requirements of Corporate Marketing within the given deadlines.
Coordinate between the hotel and Corporate Marketing and agencies whenever necessary.
Maintain updates of Corporate Marketing guidelines and inform colleagues.
Communicate and coordinate with internal departments, especially sales, Public Relations and web as well as creative agencies and suppliers.
Bring ideas and participate in the preparations of the promotional theme events, other promotional activities and invitation lists.
Proactively promote Rooms, Food and Beverage including Banquet/Conferences, or any other current or forthcoming activities which lead to potential sources of business.
Contribute to my.kempinski to share best Marketing practices, the best practices can be collateral, successful promotions, outlet launches etc, this provides a channel for inter-hotel learning and also creates motivation.
Conduct competition checks, benchmarking and follow up on market trends on a regular basis.
Keep up to date with Marketing trends and tools to enhance the continual learning process.
Follow the sales and marketing results and propose corrective actions if needed.
Take part in sales and marketing training programmes.
Keep up to date with the latest developments in the hotel including all activities, promotions, rates of the hotel.
Provide administrate support for the Marketing office in the absence of a coordinator.
Additional responsibilities and tasks can be added at any time according to the needs of the business and of the hotel.
A minimum of 2 years’ experience in Marketing
Ability to handle high volume with attention to detail
Ability to cope with changing priorities and multiple tasks at the same time