Simplify Logo

Full-Time

Account Manager

Digital

Posted on 10/18/2024

Highwire

Highwire

51-200 employees

Specialized PR agency for tech companies

Consulting

Mid

Remote in USA

Open to hiring in multiple states including California, Connecticut, Florida, Indiana, Illinois, Michigan, Missouri, New Jersey, New York, North Carolina, Ohio, Oregon, Pennsylvania, Texas, Utah, Vermont, Virginia, Washington, Washington D.C.

Category
Customer Success Management
Sales & Account Management
Required Skills
Data Analysis
Requirements
  • 5 years of client facing digital experience (social, digital content, influencer, interactive, paid, etc.)
  • Agency experience is a plus
  • The ability to quickly and smartly adjust digital strategy, voice and tone based on client and audience
  • The ability to take initiative, keep organized and handle multiple projects at once
  • Strong strategic client consultancy skills gained in an agency environment
  • Experience with social media management tools, or other digital tools for analytics, influencer management, etc.
  • Experience incorporating integrated digital and social strategies and tactics within broader communications campaigns
Responsibilities
  • Manage simultaneous digital efforts for multiple clients
  • Creation of digital programs
  • Evaluation of client objectives and goals
  • Maintains rhythm of client contact to move programs forward
  • Dictates measurement efforts, manages creation of measurement reports
  • Work with other team members to lead development and execution of digital programs
  • Creates program elements based on understanding of client objectives
  • Considers content, communities, and channels that will affect the program
  • Dictates social media posting, management of influencers, management of digital content creation
  • Content amplification recommendations
  • Measurement of program impact aligned to client objectives
  • Support business development efforts (for existing or potential clients)
  • Support creation of digital program ideas to complement PR recommendations
  • Manage creation of social audits and provide strategic recommendations
  • Participate/lead digital programming for existing client planning meetings and new business proposals

Highwire provides specialized public relations services to disruptive companies, particularly in the technology sector. The agency uses its background in journalism and its location in Silicon Valley to help clients effectively communicate their innovative products and services. Highwire's services include media relations, content creation, crisis communication, and strategic consulting, all tailored to meet the unique needs of each client. This customization allows Highwire to adapt its strategies to the fast-paced and competitive media environment, ensuring that clients' messages reach the right audiences. Unlike many competitors, Highwire focuses specifically on companies that are introducing groundbreaking technologies or business models, positioning itself as a leader in tech communications. The goal of Highwire is to create meaningful business results for its clients through effective communication strategies.

Company Stage

N/A

Total Funding

$1.2M

Headquarters

San Francisco, California

Founded

2008

Growth & Insights
Headcount

6 month growth

-3%

1 year growth

-3%

2 year growth

-3%
Simplify Jobs

Simplify's Take

What believers are saying

  • Highwire's strategic acquisitions and partnerships, such as with Candor Content, position it for accelerated growth and expanded service offerings.
  • The company's ability to command premium pricing due to its reputation for excellence in the tech industry suggests strong financial health and stability.
  • Highwire's specialized focus on disruptive companies in the tech sector offers employees the opportunity to work on cutting-edge projects with high-impact potential.

What critics are saying

  • The highly competitive and fast-paced nature of the tech communications market requires Highwire to continuously innovate to maintain its edge.
  • Integration challenges from recent acquisitions like Candor Content and Wonderscript could pose operational risks and affect service quality.

What makes Highwire unique

  • Highwire leverages its deep roots in journalism and strategic Silicon Valley location to offer tailored PR services, setting it apart from more generalized agencies.
  • The company's focus on disruptive tech companies allows it to specialize in navigating complex media environments, unlike competitors who may not have such a niche focus.
  • Highwire's recent acquisitions of Candor Content and Wonderscript enhance its digital marketing and content creation capabilities, providing a more comprehensive service offering than many traditional PR firms.

Help us improve and share your feedback! Did you find this helpful?