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Full-Time

Sr. Director

Partner Marketing

Posted on 2/29/2024

Klaviyo

Klaviyo

1,001-5,000 employees

Marketing automation for e-commerce businesses

Consumer Software

Compensation Overview

$224k - $336kAnnually

Expert

Boston, MA, USA

Category
General Marketing
Growth & Marketing
Required Skills
Sales
Marketing
Data Analysis
Requirements
  • 15+ years of demonstrated Partner Marketing experience with a SaaS/Technology company
  • Proven track record of building Partner Marketing end to end marketing strategies with proven campaigns to drive partner recruitment, brand, and demand
  • Strong leader who can build and mentor high-performing teams
  • Confident at working in a cross-functional, global organization
  • Bias to get stuff done and someone who is willing to challenge the status quo and break things
  • Strong written, verbal, analytical, and interpersonal skills
  • Passion for partners and field engagement
  • Confident with managing a large budget
  • Excellent listening and responding skills, communication skills, strategic focus, executive presence, and customer empathy
Responsibilities
  • Develop and execute a comprehensive partner marketing strategy aligned with Klaviyo's overall business objectives
  • Drive initiatives to establish Klaviyo's brand within the ecosystem, creating a compelling narrative that resonates with partners and customers
  • Build and lead a high-performing partner marketing team, fostering a collaborative and innovative work environment
  • Guide and mentor team members, ensuring professional growth and development
  • Align with the Partnership leadership team to build a cohesive joint strategy with aligned goals and success metrics
  • Own and drive partner marketing development funds strategy, planning, and execution
  • Drive ongoing communications with partners through newsletters, social, and other channels
  • Continually assess Partner/Field needs and requirements to build new marketing programs
  • Work with cross-functional teams to develop process and infrastructure, including systems, analytics, and campaigns
  • Design and implement measurements to quantify ROI from partner marketing programs/campaigns, promotion campaigns, and co-marketing activities with our strategic partners
  • Work closely with the cross-functional marketing team to leverage and create sales and marketing collateral and tools that enable our partners to successfully market Klaviyo’s products and generate new pipeline and sales acceleration opportunities with our customer
  • Evangelize and champion our Partner vision, mission, purpose internally and externally

Klaviyo offers marketing automation and customer data management tools tailored for e-commerce businesses. Their platform enables companies to collect and analyze customer information to create personalized marketing campaigns, including email and SMS outreach. Unlike competitors, Klaviyo focuses on e-commerce and operates on a subscription model that allows businesses to scale their marketing efforts. The goal of Klaviyo is to help e-commerce businesses build stronger customer relationships through data-driven strategies.

Company Stage

IPO

Total Funding

$1.5B

Headquarters

Boston, Massachusetts

Founded

2012

Growth & Insights
Headcount

6 month growth

7%

1 year growth

29%

2 year growth

41%
Simplify Jobs

Simplify's Take

What believers are saying

  • Klaviyo's successful IPO and substantial funding, including $1.478B, provide strong financial backing for future growth and innovation.
  • The launch of Klaviyo AI and its continuous feature expansion position the company as a leader in AI-driven marketing automation.
  • Strategic partnerships, such as with Nosto and LiftEngine, enhance Klaviyo's ecosystem and offer clients comprehensive solutions for personalized marketing.

What critics are saying

  • The competitive landscape in marketing automation is intense, with rivals like ConvertKit and Amazon's Buy With Prime posing significant threats.
  • Rapid expansion and the integration of new features may lead to operational challenges and potential service disruptions.

What makes Klaviyo unique

  • Klaviyo's deep integration with e-commerce platforms like Shopify and its focus on personalized marketing automation set it apart from broader marketing automation tools.
  • The company's robust AI suite, including features like Flows AI and review sentiment analysis, offers advanced capabilities that many competitors lack.
  • Klaviyo's Partner Programs connect businesses with expert agencies, enhancing the platform's usability and customer satisfaction.
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